WariBoost is a Digital Service by Kerawa.com (owned by AFRIMALIN Group SA). We cover all sub-saharan countries from Guinea to Burundi.

1. DIGITALISING YOUR SALES & MARKETING
MARKETING STRATEGY, COMMUNICATION, SALES EXECUTION
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1. WHO ARE WE?
2. OUR SERVICES - DIGITAL MARKETING STRATEGY
3. OUR SERVICES - DIGITAL COMMUNICATION
4. OUR SERVICES - TRAINING & SEMINARS
5. SOME REFERENCES

3. Kerawa.com - Contacts: (+237) 6 94 54 54 86 - 6 71 54 27 17 3
• 14-year experience in corporate consulting in
France (SocGen, RATP, Renault EDF, SFR, etc.)
• Ecole Centrale Paris (Promotion 2003)
OUR MANAGEMENT TEAM
Nino NJOPKOU !
Group Chief Operating Officer
1 - WHO ARE WE?
Steve AMARA !
Group Chief Revenue Officer
Erick KOUDOUSS "
Country Manager - Côte d’Ivoire
• 8-year experience in Product Development and
Management in Paris, London and New-York
• Catholic University of Central Africa (2007)
• 10-year experience in Marketing, Sales and E-
commerce (Pepsi, Tropic Média, Afrimarket)
• EDHEC Abidjan (2008)
Espoir DOSSAH #
Country Manager - Benin
• 10-year experience in Business Development and
Marketing in France & West Africa
• ESA Lille (2006) et PGSM (2009)

4. Kerawa.com - Contacts: (+237) 6 94 54 54 86 - 6 71 54 27 17
SUMMARY
WARIBOOST is a Digital Strategy and Digital
Communication consultancy. We also offer ICT
Training.
WARIBOOST is the result of 20+ year-experience in
digital strategy design and implementation.
WARIBOOST operates across Sub-Saharan Africa.
We also design experiences geared towards the
Diaspora.
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1 - WHO ARE WE?

5. Kerawa.com - Contacts: (+237) 6 94 54 54 86 - 6 71 54 27 17 5
Statistics from a Facebook Campaign
SOME FIGURES
400+ digital communication campaigns for
our clients
100+ websites targeted across Central and
West Africa, Europe and North America.
25,000,000+ impressions handled in 12
months on major websites visited by
Cameroonians at home and in the diaspora.
1 - WHO ARE WE?

6. Kerawa.com - Contacts: (+237) 6 94 54 54 86 - 6 71 54 27 17 6
OUR COVERAGE
Senegal Mali Guinea Burkina Faso Côte d’Ivoire
Benin Cameroon Gabon Congo D.R. Congo
1 - WHO ARE WE?

7. Kerawa.com - Contacts: (+237) 6 94 54 54 86 - 6 71 54 27 17 7
AWARD FROM OUR PEERS
1 - WHO ARE WE?

8. Kerawa.com - Contacts: (+237) 6 94 54 54 86 - 6 71 54 27 17 8
INSTITUTIONAL AWARD
Guests of the Presidency of
Cameroon
We were 1 of the 2 tech startups
invited by the President of the
Republic during the Invest in
Cameroon forum.
1 - WHO ARE WE?

9. 9
1. WHO ARE WE?
2. OUR SERVICES - DIGITAL MARKETING STRATEGY
3. OUR SERVICES - DIGITAL COMMUNICATION
4. OUR SERVICES - TRAINING & SEMINAR
5. SOME REFERENCES

10. Kerawa.com - Contacts: (+237) 6 94 54 54 86 - 6 71 54 27 17 10
2 - OUR SERVICES - DIGITAL MARKETING STRATEGY
We carry out a comprehensive research to define the most relevant profile for your core
value proposition
We audit your current sales and marketing process, identify the interaction points and
design an optimised digital Customer eXperience (CX)
We launch test and iterate on acquisition channels, then set up the best ones for you and
train your team
We initiate execution on your conversion funnel (AARRR process)
OUR METHODOLOGY

11. Kerawa.com - Contacts: (+237) 6 94 54 54 86 - 6 71 54 27 17
WE TEST YOUR DIGITAL SALES POTENTIAL
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It starts with YOUR DATA!
We cross the profile identified
during iterations with your
data to assess that profile’s
willingness to subscribe to
UBA Cameroon products.
2 - OUR SERVICES - DIGITAL MARKETING STRATEGY

12. Kerawa.com - Contacts: (+237) 6 94 54 54 86 - 6 71 54 27 17 12
WE BUILD & EXECUTE ON YOUR FUNNEL
ACQUISITION
ACTIVATION
REVENUE
REFERRAL
RETENTION
Your target user is looking for a solution to her
problem(s) and finds your product
You connect with her/him and deliver a first great
experience so that (s)he wants to come back
Your target user comes back to your platform, explores
the product in-depth and (maybe) asks questions
Your target user is happy with all the information
(s)he received and subscribes to the offer
Your customer is happy with her/his experience of
the product and recommends it to her/his network!
2 - OUR SERVICES - DIGITAL MARKETING STRATEGY
A
A
R
R
R

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1. WHO ARE WE?
2. OUR SERVICES - DIGITAL MARKETING STRATEGY
3. OUR SERVICES - DIGITAL COMMUNICATION
4. OUR SERVICES - TRAINING & SEMINAR
5. SOME REFERENCES

14. Kerawa.com - Contacts: (+237) 6 94 54 54 86 - 6 71 54 27 17 14
3 - OUR SERVICES - DIGITAL COMMUNICATION
THE PLATFORMS WE USE
Our websites kerawa.com, leportail.ci, afrimalin.com (Ads, Banners, Indexing)
Social Media platforms (Facebook, Instagram, WhatsApp)
High-traffic websites across West and Central Africa
Mobile USSD

15. Kerawa.com - Contacts: (+237) 6 94 54 54 86 - 6 71 54 27 17
OUR WEBSITES
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1.1M+ monthly visits!
3 - OUR SERVICES - DIGITAL COMMUNICATION

16. Kerawa.com - Contacts: (+237) 6 94 54 54 86 - 6 71 54 27 17
OUR MAIN SOCIAL PLATFORMS
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3 - OUR SERVICES - DIGITAL COMMUNICATION

17. Kerawa.com - Contacts: (+237) 6 94 54 54 86 - 6 71 54 27 17
SOME HIGH-TRAFFIC WEBSITES
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• Cameroun-Info
• Camfoot
• Camer.be
• Je-Wanda
• Culture Ebene
• 237Online
• etc.
• Abidjan.net
• Imatin.net
• Educarriere
• Afrikmag
• Koaci
• Ivoirebusiness
• etc.
• Seneweb
• Senego
• Dakaractu
• Metrodakar
• Galsen221
• Sunubuzzsn
• etc.
• L’Autre Quotidien
• Beinin Info
• Benin Actu
• Adjinakou
• Benin Web TV
• 24h au Benin
• etc.
• Radio Okapi
• Medi Congo
• Direct.cd
• Congo Mikili
• 7sur7.cd
• Voice of Congo
• etc.
3 - OUR SERVICES - DIGITAL COMMUNICATION

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1. WHO ARE WE?
2. OUR SERVICES - DIGITAL MARKETING STRATEGY
3. OUR SERVICES - DIGITAL COMMUNICATION
4. OUR SERVICES - TRAINING & SEMINARS
5. SOME REFERENCES

19. Kerawa.com - Contacts: (+237) 6 94 54 54 86 - 6 71 54 27 17 19
SALES CHANNELS DIGITALISATION
We train your staff on your sales & marketing
process digitalisation
Trainings can be specific to your industry
(Financial Services, FMCG, etc.) or be about a digital
function (CX, Community Engagement, etc.)
Our workshops are practical and designed for
collaboration. We pride ourselves of helping
seminar attendants think out of the box!
4 - OUR SERVICES - TRAINING & SEMINARS

20. 20
1. WHO ARE WE?
2. OUR SERVICES - DIGITAL MARKETING STRATEGY
3. OUR SERVICES - DIGITAL COMMUNICATION
4. OUR SERVICES - TRAINING & SEMINAR
5. SOME REFERENCES

21. Kerawa.com - Contacts: (+237) 6 94 54 54 86 - 6 71 54 27 17 21
1XBET CENTRAL & WEST AFRICA
We handle 1XBET digital
communication across French-Speaking
Sub-Saharan Africa, with a particular
emphasis on Cameroon, Côte d’Ivoire,
Benin and Senegal.
5 - SOME REFERENCES

22. Kerawa.com - Contacts: (+237) 6 94 54 54 86 - 6 71 54 27 17 22
L’OREAL BENIN
We handled digital communication for
L’Oréal Maybelline on social media and
major content websites in Benin and
Togo.
5 - SOME REFERENCES

23. Kerawa.com - Contacts: (+237) 6 94 54 54 86 - 6 71 54 27 17 23
MTN
MTN has trusted us to market 6 of their
product offerings online for 3 months,
especially during the launch of MTN
Wanda.
5 - SOME REFERENCES

24. Kerawa.com - Contacts: (+237) 6 94 54 54 86 - 6 71 54 27 17 24
LES BRASSERIES DU CAMEROUN
We are in charge of SABC’s digital
communication on:
• its institutional messages for sodas,
beers and mineral water
• Yearly promotional campaigns such as
Easter sales or Christmas events.
Comm on Kerawa.com
Comm on Kamerpower.com
Comm on Camer.be
Comm on Actucameroun
And 13+ other Cameroonian websites
5 - SOME REFERENCES

25. Kerawa.com - Contacts: (+237) 6 94 54 54 86 - 6 71 54 27 17 25
NANA BOUBA GROUP - CAMEROON
5 - SOME REFERENCES

26. Kerawa.com - Contacts: (+237) 6 94 54 54 86 - 6 71 54 27 17 26
MINTRADE CAMEROON & COMMONWEALTH
kerawa.com is a technical consultant to the
Cameroonian Ministry of Trade and to the
Trade Secretariat of the Commonwealth for
the elaboration of Cameroon’s National
Strategy for e-Commerce and the digital
economy.
5 - SOME REFERENCES

27. by
+229 97 29 02 25
+229 94 90 33 90
espoir.dossah@afrimalin.com
+237 694 54 54 86
+237 6 71 54 27 17
steve.amara@kerawa.com
+225 07 12 98 53
+225 75 18 59 85
eric.koudouss@afrimalin.com