Linkedin Success Story: Thought Leadership

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How Prudential used LinkedIn Polls to build a reputation as an industry thought leader

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Linkedin Success Story: Thought Leadership

  1. 1. Position Yourself a s a LinkedIn Leader
  2. 2. Creating Polls
  3. 3. • Challenge – Reaching retirement plan participants and sponsors – Creating conversations about retirement planning – Building a reputation as an industry thought leader – Gathering insights in a short timeframe
  4. 4. • Solution – Created LinkedIn poll – Targeted retirement plan participants and sponsors – Currently using poll results and comments to guide product development
  5. 5. • Results – More than 11,000 poll responses – More than 230 comments from LinkedIn members – Poll feedback improves product development – Greater awareness of thought leadership position

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