1. EXTREMEMAKEOVER:
REDESIGNINGA WEBSITE

2. Nikhil Deshpande
Director,
GeorgiaGov Interactive
@nikofthehill
Peter Lee
Editorial Director,
GeorgiaGov Interactive
@peege43

4. CHALLENGES
• Low user satisfaction
• Lack of content strategy
• Lack of brand consistency
• Old school designs
• Aggressive timeline

5. “Good designers redesign, great
designers realign.”
- Cameron Moll, New Media Designer

6. We did both!

7. Strategic Objectives and
user needs

8. “The essence of strategy is choosing
what NOT to do.”
- Prof. Michael Porter, Harvard Business School

9. Data rules.

11. Don’t be afraid to
start from scratch.

15. Data rules.
Content rules.

17. Simplify.

18. “If something is on the screen
and people aren’t clicking on it,
we remove it.”
- Steve Hafner, CEO of Kayak

19. Search 13% of all
clicks; .65% of the
page area.
Child Support - 31% of
all clicks; .49% of the
page area.
Headlines - 18% of the
page area; 3.6% of all
clicks.

21. 55 REDESIGNS?
• Template based
• Styletiles
• Demo websites

22. BRANDGEORGIA

23. BRANDING101
• Recognition
• Differentiation
• Authority

24. COLORPALETTE

25. COLORPALETTE

26. COLORPALETTE

27. BRANDING101

29. REDESIGN
Classic Patriotic Friendly Official

30. TRANSLATINGSTYLETILES
TOWEBSITES

33. Data rules.
Content rules.
Mobile rules.

34. MOBILE

36. RESPONSIVEDESIGN

37. RESPONSIVEDESIGN

38. TAKEAWAYS
• Set objectives and user goals
• Data driven decisions
• Keep it simple and consistent
• Adapt to the changing needs
• Be aware of performance

39. QUESTIONS?