The document provides guidelines for an effective cover letter. It recommends including three paragraphs that introduce the applicant, summarize relevant qualifications and experience, and request an interview. The heading should list contact information for both the applicant and recipient. Researching the company and customizing each letter is emphasized. Formatting suggestions include 1" margins, 10-12pt font size, and blue ink for the signature. Thorough proofreading is advised to avoid disqualifying mistakes.