2. COVERED TODAY
What is an Application Letter?
The Main Purpose of an Application Letter?
The Characteristics of an Application Letter
Advantages and Disadvantages
How to write an Application Letter
Example
Application Letter Tips
General Job Application Dos and Don'ts
App
Gro up 8 _B us ines s W riting Pres entatio n
3. WHAT IS AN APPLICATION
LETTER?
Application Letter or Cover Letter is a stand-
alone document you submit to a potential
employer to express your interest in an open
position.
Gro up 8 _B us ines s W riting Pres entatio n
4. THE MAIN PURPOSE IS
to attract the attention of an employer
Gro up 8 _B us ines s W riting Pres entatio n
5. The application letter has to be
the most formal business letter.
THE CHARACTERISTICS
The application letter provides
detailed information on why are
you qualified for the job you are
applying for.
It explains the reasons for your
interest in the specific
organization.
An application letter is a tool
used to sell yourself as a job
candidate.
Gro up 8 _B us ines s W riting Pres entatio n
7. WRITTING AN APPLICATION LETTER
Gro up A W riting Pres entatio n
1.Opening Paragraph: Why are you writing
2.Middle Paragraph(s): What you have to offer the
employer
3.Closing Paragraph: Be appreciative.
8. HOW TO WRITE
1.Review information about the company
and position
2.Open the letter by describing your interest
3.Outline your experience and qualifications
4.Include aspects of your personality
5.Express appreciation
6.Closing the letter
13. Emphasize your skills and abilities
Stay concise
Proofread the letter
Review the job listing keywords
Send a letter for every position to which you
are applying for
THE TIPS
15. DOS
Include the addressee‘s full name, title, company name,
and company address
Include your full name, address, and contact information
Use a formal greeting (Mr., Ms., Dr.) and
standard language throughout the letter
Mention how you found out about the position
Be clear, objective, and persuasive
Be positive in tone, content, and expectations
Use transitions appropriately
16. DON'TS
Write a long letter—shorter is better (2 pages max)
Address the person by the first name unless you know
him or her personally and have permission to do so
Write more than three/four paragraphs
Forget to sign the letter personally
Use contractions (I‘m, I‘d, you‘ll)
Mixing up the UK and US English varieties
Use flashy stationery
Use slang, vulgar, street, and profane words