2. Cut out and stick each advert in your book. Leave room
around the edge to annotate.
Make annotations about:
• Who the target audience is
• How the advert appeals to the target audience
• What meaning is created
• Images
• Language
• Layout
• Colour
Don’t just label the pictures and colours. Remember to
include why aspects of media language have been chosen
and what effect they have on the audience.
3.
4.
5.
6. Explore how the advertisement for the BBC uses the following elements of media
language to create meanings:
(a) images [5]
(b) language [5]
(c) layout and design. [5]
What is this question asking you to do?
What is it doing? What decisions have they
made in their design?
Tell the audience something about the product
7. Explore how the advertisement for the BBC uses the following elements of media language to create meanings:
(a) images [5]
(b) language [5]
(c) layout and design. [5]
How do you answer the question? Let’s write sentence starters together.
Point – use the words of the question in your sentence
Evidence – describe the image/layout or use a quotations
Explain – explain the effect of the image and why the designer chose it
Link – add a sentence which explains how this creates meaning
P -
E -
E -
L -
Now choose one of the three adverts. Use the sentence starters to answer the question.
