Be the first to like this
Study on youth and the influence of fashion consumption in developing their identity and culture, seeking to understand the interrelationships between consumption and identity. This study is focus on fashion consumption (dress and grooming) because this issue is representative of contemporary consumption society, also in terms of intensity contain the dynamics of supply and demand, and also its potential to include symbolic elements on your purchase, use and subsequent experience. The study focuses on emergent young people of Lima, as the sector greater social , economic and demographic dynamism of the capital of Peru, in a context of economic growth internationally recognized. Specifically, we have segmented the universitary young people, because constitute a symbolic population of generational change and social mobility on this regional context of economical and social changes.