Media studies - ARTPOP music app

1. By Nicole

2. On Google Play ARTPOP - a Lady GaGa app is
described as ‘a musical and visual engineering
system that combines music, art, fashion, and
technology with a new interactive worldwide
community - "the auras". This phase 1 version
includes an interactive video experience with the
interface of the application, Petga, along with a 3D
modelling tool that allows users to create multi-
media GIFs to communicate through visuals.’ As an
application for Android and iOS compatible mobile
devices, ARTPOP aims to be accessible worldwide.
Overall this app involves sharing content, building
their own projects and communicating with other
Lady Gaga fans within a virtual community. Due to
the increasing popularity of social games and
bespoke social networking sights, music apps have
become a popular way for artist to provide extra
content for their fans. This interactive experience is
an interesting form of new technology however it is
very expensive and takes a long time to develop.

3. ARTPOP allows users to listen to the app directly with the application, however in order to unlock this feature users are required to validate
their ARTPOP purchase. In addition to this , ‘Petga’ is a virtual assistant ‘he will guide them through the creation process of an "aura" which is
required to have in order to access the other features. Each user has their own individual aura, which will change over time as they take part in
various activities in the application’. This app has been highly successful as it allows users to personalise some of the content

4. Music game app similar to
guitar hero in which the
player has to tap each of the
coloured balls to the beat of
the song.
Music video app were
users can watch their
favourite artist videos.
Streaming music app.Karaoke app.
Radio app which plays music
of the folk, country and
singer-songwriter genre.