7. DIGITIZE - ART CAMERA
Art Camera is our state of the art
system for capturing paintings at
ultra-high resolution.
We focused on making the system
easy to use, and improving the
capture time, we can shoot a
painting in an hour or less.
WHAT IS THE MISSION OF THE CI?
Google’s mission is to organize the world’s information and make it universally accessible and useful.
The Cultural Institute is an effort to make important cultural material available and accessible to everyone and to digitally preserve it to educate and inspire future generations.
We believe that the Cultural Institute can be an especially useful way to engage students, scholars and teachers through innovative and interactive learning.
How do we fulfill this mission?
The CI is working with museums, archives, and cultural institutions from all around the world to bring their collections and artifacts online for the public to explore.
On the platform you can find paintings, drawings, sculptures, religious artifacts, landmarks, historic photographs and important manuscripts from collections around the world.
Lets start by the Art Project:
The Art Project is a collaboration between Google and hundreds (700+ as of Mar 15 ) of acclaimed art partners from across the globe.
We have created this online art experience using a combination of various Google technologies and expert information provided by our museum partners.
Museums large and small, classic and modern, world-renowned and community-based from over 60 countries have contributed more than 88,,000 + high-resolution images of works ranging from oil on canvas to sculpture and furniture, coming from more than 11,000 artists.
For example: MOMA NYC, The Metropolitan Museum of Art in NYC , Musée d’Orsay in Paris, Opéra National of Paris , Tokyo National Museum, TATE Britain, Victoria and Albert Museum, Whitney Museum, Hong Kong Museum of Art …
Artwork showed in this slide: The Flower Basket By Shoen Uemura
Discover paintings but also monuments and places!
The Google World Wonders Project is a platform that brings world heritage sites of the modern and ancient world online.
Using Street View, 3D modelling and other Google technologies, we have made these sites accessible to everyone. With videos, photos and in-depth information, you can explore these world wonders from your armchair as if you were there yourself.
Examples:
Explore historic sites including Palais de Versailles, the Taj Mahal, Stonehenge, the archaeological areas of Pompeii the Holy trinity of St Sergius Lavra, and the Great Barrier Reef as if you were there. Learn about the history and background of each location with information provided through a partnership with UNESCO.
In this slide: The Taj Mahal ( discover a street view and many historical documents)
Historic moments also have a dedicated space on the Cultural Institute.
What are the historic moments and the historic exhibitions?
Many cultural institutions have extensive archives of information, much of which cannot always be put on public display. Our partner museums and curators have created exhibitions to bring these archives to life and make them available online.
Explore Historic Moments, Cultural Figures, Science & Technology and other categories to browse through photos, videos, manuscripts and documents on a wide range of topics – from Nelson Mandela’s handwritten prison letters to the ‘La Dolce Vita’ era in Italy.
Some examples
The Eiffel Tower in 1900
The establishment of the united arab emirates
Landmark of NYC, historic districts
Louis Blériot crosses the Channel
What’s cooking Uncle Sam? History of Food in the US
D DAY
The Civil Rights act of 1964
Nelson Mandela, Presidential Years
MasterPiece of Science and technology
In this Slide: D-Day and the normandy invasion . More about D Day here
Lets get local!
How to find relevant content for your audience?
You can type the name of a country, artist, a geographic zone, type of art, art movement in the search bar at the top of the website!
You can also play with the map, mapping all our partners around the world.
To search for artworks: https://www.google.com/culturalinstitute/u/0/collections?view=map
To search for World Wonders: https://www.google.com/culturalinstitute/u/0/locations?projectId=world-wonders
To search for Historic moments https://www.google.com/culturalinstitute/u/0/collections?projectId=historic-moments&view=map
Play with the Ci map to discover all our partners .
They are also listed here
But, how are we doing this?
The Art Camera was created by Google and Cultural Institute Engineers to capture ultra high resolutions images called Gigapixels. Its a technology we for the entire cultural sector (for Free!). This technology allows our partners to showcase their content in the best way possible.
The camera takes hundreds of photographs invisible to the naked eyes: brushstrokes, hidden details in artworks etc…. Each of these “gigapixel” image contains around 7,000 pixels which means 1,000 times more detailed that an average digital camera
How do we do that?
Our goal is to give people access to cultural sites that they might not be able to visit themselves. We use a specially-designed Street View tools for our cultural partners locations to capture images of the inside of museums, historical monuments and heritage sites.
The technology used is Google Street View, a technology featured in Google Maps and Google Earth that provides panoramic views of various locations. The Street View team has designed a vehicle called the “trolley” to take 360-degree images of the interior of selected locations.
In 2013 in Paris, we created a physical space for the Cultural Institute.
Its a place where tech and creative communities come together to share ideas and discover new ways to experience art and culture. We welcome experts, creatives, curators, artists, designers and educators to help us craft new bridges between tech and culture.
We conceived the Lab as vibrant hub for both communities to share ideas and enable joint technology initiatives.
want to book a tour of the Lab for your clients? go/lab-event