IAA – Digital Download  9th April 2011
Media landscape consists of Paid AND Owned AND Earned                                 Microsite       ‘Paid’              ...
BMW Searches.........                        ?
......driven by print media (or the other way around!)
Earned Media drives to Broadcast TV
Listening creates opportunities for content(and data for targeting)
Screens and content fusing
Everything links together                              Microsite      ‘Paid’                ‘Owned’       ‘Earned’        ...
People follow other people – scale and critical mass is key  and the best way of (predictably) delivering it = Paid Media
Paid Owned Earned - Nick Burcher - IAA Digital Download presentation Apr 2011
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Paid Owned Earned - Nick Burcher - IAA Digital Download presentation Apr 2011

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Nick Burcher's introductory presentation on Paid Owned Earned to the IAA Digital Download conference in London, April 2011.

A video of the presentation is on YouTube here: http://youtu.be/aXfNc93Hwf0

Published in: Business, News & Politics
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Paid Owned Earned - Nick Burcher - IAA Digital Download presentation Apr 2011

  1. 1. IAA – Digital Download 9th April 2011
  2. 2. Media landscape consists of Paid AND Owned AND Earned Microsite ‘Paid’ ‘Owned’ ‘Earned’ .......and everything is linked together
  3. 3. BMW Searches......... ?
  4. 4. ......driven by print media (or the other way around!)
  5. 5. Earned Media drives to Broadcast TV
  6. 6. Listening creates opportunities for content(and data for targeting)
  7. 7. Screens and content fusing
  8. 8. Everything links together Microsite ‘Paid’ ‘Owned’ ‘Earned’ But......
  9. 9. People follow other people – scale and critical mass is key and the best way of (predictably) delivering it = Paid Media

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