1. AGENT RED.

2. AGENT RED.
ARA
MIN-LEE
FUJI
SUNI

3. AGENT RED
IS NEW YORK CITY BASED INDIE ELECTRO
ROCK BAND FORMED BY FOUR WOMEN:
ARA, FUJI, MIN-LEE AND SUNI.
AFTER WORKING AS WAITRESSES AT
THE BOX, AN INFAMOUS NIGHTCLUB IN
CHINATOWN, THE FOUR STRUCK OUT ON
THEIR OWN AND STARTED A BAND. THEIR
UNDISCOVERED, RAW TALENT LANDED
THEM GIGS AT THE TOP VENUES IN NYC
INCLUDING MAX FISH, PIANO’S AND
NUBLU. IN 2013, AGENT RED CAUGHT THEIR
BIG BREAK WHEN A GOOD FRIEND
INTRODUCED THEM TO MUSIC PRODUCER
PHARRELL WILLIAMS.THE REST IS HISTORY.

4. THE SOUND.
RAW VOCALS
MELANCHOLIC LYRICS AND
RAW VOCALS JUSTAPOSED
WITH INSTRUMENTAL
SOUNDS OF ELECTRONIC,
INDIE ROCK, 80’S FUNK AND
HIP HOP.
DRUMS AND ELECTRIC
GUITAR INFUSED WITH A HIP
HOP SAMPLING REMIXES
MAKE AGENT RED’S SOUND
UNIQUE AND ONE OF A KIND.
SAMPLING

5. THE BRAND.
PERSONALITY
ASIAN CENTRIC, NEOFEMINIST, DELIBERATE,
WILD, QUIRKY, POLITICAL,
FASHIONABLE AND SEXY.
THE ROSE
IDENTITY
HELVETICA NEUE
CONDENSED BOLD
RED, WHITE, BLACK, GREY
ROSE TATTOO LOGO
LOGO

6. THE COMPETITION
FEMALE LEAD INDIE
AND POP BANDS
CIBO MATTA
PHANTOGRAM
YEAH YEAH YEAHS
LADY GAGA
GWEN STEFANI

7. THE TARGET.
FEMALE HIPSTERS
18-35, URBAN, LIBERAL,
COLLEGE DEGREE,
CREATIVE, SOCIAL, TECH
SAVVY AND EMPOWERED.
FEMALES
AMERICANIZED ASIAN
15-40, SUBURBAN/URBAN,
HIGH SCHOOL/COLLEGE,
ASIAN CENTRIC, FASHION
AND CULTURE OBSESSED.
LOGO

8. WITH A LIMITED BUDGET
THE AGENT RED MARKETING STRATEGY
WILL FOCUS ALL PROMOTIONS AND
TACTICS THROUGH SOCIAL MEDIA AND
ONLINE PROGRAMS.
PLATFORMS
OFFICIAL WEBSITE
YOUTUBE
FACEBOOK
TWITTER
INSTAGRAM
KICKSTARTER
ITUNES.COM
AMAZON.COM/MUSIC

9. OFFICIAL WEBSITE
INFORMATION
VENUES, TOUR DATES,
NEWS, ALBUM LAUNCHES,
BAND PICTURES, CONTACT
AND BLOG POSTS.
AGGREGATED CONTENT
PROVIDES A QUICK
GLIMPSE OF ALL SOCIAL
MEDIA CONTENT INCLUDING
LIVE TWEETS AND PHOTOS.

10. YOUTUBE
MUSIC VIDEOS
VIEWERS CAN WATCH
OFFICIAL MUSIC VIDEOS AS
WELL AS SHORT FILMS AND
UNEDITED CUTS.
INTERVIEWS AND BEHINDTHE-SCENES
FANS CAN LEARN MORE
THROUGH INTIMATE AND
PERSONAL VIDEOS.

11. FACEBOOK
COMMUNITY ENGAGEMENT
CALL TO ACTION POSTS
THAT CREATE CONSISTENT
EXPOSURE AND TOP OF
MIND MARKETING.
PHOTO ALBUMS
EASY ACCESS TO PRESS
PICTURES AND BEHINDTHE-SCENES IMAGES OF
PHOTOSHOOTS AND SHOWS.

12. TWITTER
COMMUNITY ENGAGEMENT
INTERACT IN REAL TIME
WITH FANS AND POTENTIAL
FANS, PRESS AND
INDUSTRY PROFESSIONALS.
PROMOTIONS
UTILIZE LIVE TWEETS FOR
GIVEAWAYS AND PROMOS
AND CONCERT SHOW
REMINDERS.

13. INSTAGRAM
PHOTOS
POST UNIQUE AND
PERSONAL IMAGES FROM
SHOWS, PARTIES AND DAYTO-DAY LIFE MOMENTS.
VIDEOS AND GIFS
CREATE SHORT FILMS
FROM MUSIC VIDEOS OR
FUNNY ANIMATED MEMES.

14. KICKSTARTER
FUNDRAISING
ASK FANS AND COMMUNITY
FOR FINANCIAL HELP WITH
NEW ALBUM RELEASES AND
CONCERT TOURS.
CHARITIES
PROMOTE MEANINGFUL
CHARITY FUNDRAISERS TO
SUPPORT POLITICAL VIEWS.

15. ITUNES AND AMAZON
FREE SAMPLES
PROVIDE FREE DOWNLOADS
OF HIT SINGLES ON BOTH
ITUNES AND AMAZON
MUSIC PLATFORMS.
ALBUM SALES
SIMPLIFY BY OFFERING
ALBUMS AND SINGLES
THROUGH THE TWO GIANT
ONLINE RETAILERS.

16. MEASURING RESULTS
FOCUSING ON DOMINANT ONLINE
PLATFORMS ENSURES EASE IN METRICS.
SALES, FAN LOYALTY, EXPOSURE AND
GROWTH CAN BE ASSESSED THROUGH THE
FOLLOWING WEB SITES.
METRIC TOOLKIT
GOOGLE ANALYTICS
YOUTUBE METRICS
FACEBOOK METRICS
TWEETREACH
SPROUT SOCIAL
HOOTSUITE
BITLY.COM

17. THANK YOU.