1. CONFIDENTIAL
http://www.netzcapital.com
Investor Presentation
2009
-:For US, Europe and South America:- -:For Asia Pacific:-
Airnetz Charter Inc. Airnetz Aviation Pvt. Ltd.
A Delaware Closed Corporation A India based Private
San Francisco Bay area office by Limited company
December 2008
2. CONFIDENTIAL
What is Airnetz?
Airnetz Aviation
Online Marketplace and Virtual Private Airline
Global Distribution - Through listing in
System for private jet Amadeus, galileo,
charter worldwide. kayak and expedia
3. CONFIDENTIAL
Airnetz Charter System
Airnetz Charter is an online marketplace and Global distribution system
for worldwide private jet, turboprop, helicopter and airliner charter
services. Airnetz also has a commercial flight pool service that enables
flyers to fly privately at commercial prices. Airnetz platform is used by
travel agents / resellers and global aircraft operators.
• Delaware Closed Corporation / India based Pvt. Ltd. Company
• Started after 1 year of ground work, incorporated in March 2008
• Generated about $1,000,000 (Rs. 5 Crores ) of Turnover since launch
• 100% repeat business rate
• Over 150 registered travel agents using airnetzcharter.com
• Over 180 aircrafts in India network, 1500 aircrafts in global network
• Supports over 25,000 airfields globally
• Launch Target : To launch in all countries globally by FY’09
• Revenue Target : $100 million of turnover by March FY03
• IPO Plan : FY03
4. CONFIDENTIAL
Few of our Current and soon To-be Customers
Few of Other Partners (Vendors and Booking Partners)
5. CONFIDENTIAL
Turnover/Enquiries/Registered agents Chart Since Launch
Turnover Growth
$120,000
$100,000
$80,000
$60,000
$40,000
$20,000
$0
March April May June July August
Months
Charter Enquiries Since Start Registered Booking Partners
800 160
700 140
600 120
500 100
400 80
300 60
200 40
100 20
0 0
March April May June July August March April May June July August
Months Months
6. CONFIDENTIAL
Public Relations
Airnetz Starts online Charter Booking
- Rediff
Airnetz starts first Global distribution system for private jets
- EconomicTimes
7. CONFIDENTIAL
Content
• Team
• Market Opportunity
• Product & Technology
• Business Model
• Early Results /Early Entrant
• Financing
8. CONFIDENTIAL
Founding Team
Co-Founder and CEO Co-Founder and Director
Atul Khekade (27) Ritesh Kakkad (31)
Flew Business Tourism Firm
“Innovation Trip” from 0 to $200,000 Co-founded Indsoft Systems
and reached Rs. 40 crores
Experience within a year
annual turnover
Nominated by Businessweek as one of
the top entrepreneurs in Asia under 25 Featured in Limca book
(2006) records
Worked as a Consultant for Citigroup via Featured in BBC as Bright
I-flex playing key role in trillion dollar entrepreneur
global transaction system.
Worked as a consultant for Wells Fargo, Strategy, Business
Responsibilities Bank of America via Smartstream Administration, Accounts,
technologies in maintaining transaction Finance, Recruitments, HR,
processing system.
Facilitating Rapid growth
Overall Strategy, PR, New Product
launch, marketing, facilitating rapid
Growth, Exploring overseas business
expansion,
9. CONFIDENTIAL
Current Setup
• CEO - Atul Khekade
• Director – Ritesh Kakkad
• 2 People Technology Team
• 4 People Customer Service Team
• 2 People public Relations Team
• Outsourced Legal and Accounts Department
• Rented office premises in Mumbai
10. CONFIDENTIAL
Content
• Team
• Market Opportunity
• Product & Technology
• Business Model
• Early Results /Early Entrant
• Financing
11. CONFIDENTIAL
Market Opportunity
• Corporate executives travelling by air are increasingly opting for private aircrafts due to
time flexibility, higher safety and exclusive feeling
– Private aircrafts worth $20 Billion are expected to be delivered worldwide by
2009
– Aircraft charter market has seen over 50% growth in last 2 years
• Corporate executives travelling by Business class and Full Service carriers will be able
to travel in their own aircrafts at the same price
– Very Light jets and Turbo prop aircrafts will be available at an hourly rate of $700
(Rs. 30,000)
– Clear-cut existing market for private aircrafts
– Global Air Taxi market is worth $15 billion annually
– Short distance flights to be replaced by air-taxi
• Schedule Airlines are in a consolidation phase globally
– Schedule airlines are shutting down their operations, cutting flight schedules and
facing huge losses
– At the same time order for private aircrafts are surging
• Opportunity of Private aviation lies in it’s system due to segmented aircraft ownership
– High market entry barrier even for existing schedule airlines
12. CONFIDENTIAL
Market Size
• 320,000 General Aviation aircrafts worldwide
• 221,000 of these aircrafts are based in USA
• General Aviation contributes more than $150 billion to the U.S. Economy and employs more than
1,265,000 people
• In the U.S., General Aviation aircraft fly over 27 million hours and carry 166 million passengers
annually.
• Passengers for Business on general aviation are about 111 million with over 18 million flying hours
• There are over 4000 paved general aviation airports open to the public in U.S. Schedule Airlines serve
less than 500 airports
• U.S has over 17,993 business operators
• USA dominates the worldwide general aviation market with 70% of global market size.
INDIA
GROWTH
• 150 General Aviation aircrafts in India
• Annual 20,000 hours of flying in 2007 for • Fractional Owners in US are 5168 in 2007 as
business purposes compared to 4863 in 2006
• Over 300 airfields in India, schedule airlines fly • Total shipments in 2007 of business jets
to only 60 of those airfields increased to 815 at 35% from 2006 year and that
for turbo prop increased to 15% at 290
• India has around 45 business operators
• Annual flying hours on general aviation in India
• Share of Indian General Aviation Market is only
growing at 50%
0.1% in the global market.
Download : Download :
Source : 2008 Briefing General Aviation Industry 2007 General Aviation Statistical Databook
13. CONFIDENTIAL
Market Distribution
Private Aircrafts Flying Hours
India 150 India 25,000
US 221,000 US 18,000,000
Europe 26,000 Europe 1,800,000
Middle East 1,000 Middle East 100,000
Other 72,000 Other 8,000,000
Total 320,150
Total 27,925,000
General (Private) Aviation Flying Hours
- 27,925,000 Flying Hours
India -Average price of $1200 per hour
US
- $33 billion Market for Charter
Europe
Middle East
Arrangement growing at 15-20%
Other
globally
14. CONFIDENTIAL
Private Aviation Market
Private Jet Owners SME preferring Charter
on Hourly Rate
-Billionaires
- Corporate Executives traveling first class, full service carriers or
-Very High Net worth Individuals traveling in groups otherwise go for charter available on on-demand
basis
-Bill Gates, Steve Jobs, Mukesh and
Anil Ambani -Segmented aircraft owners making charters available to corporate
through charter services divisions or brokers
- Brokers don’t
Prepaid Jet Hours provide much value
and Fractional Owners Operators Brokers
-Only Mediators
-Manual work
- High Net worth Individuals
- Billion Dollar Corporate Air Taxi
- High Turnover, no loss but not so - Small aircrafts with different specifications for Air Taxi
great profit
- Aircrafts used :- Single Piston, Multi piston, Turbo Props and Very
Light Jets
- Fractional Ownership - Over 10 aircrafts - Airfares comparable to full service carrier tickets
Company - Delta’s profit
making business - No highly profitable operator yet
- $14 billion of turnover
- Offers their own as - Dayjet has over 50 - Europe’s leading Air
-$1 billion of Revenue very light jets for air Taxi Operator
well as third party taxi
-Acquired by Warren part 135 carrier -Doing well but not
Buffet for $850 million -Not profitable profit making
aircrafts
in 2007
15. CONFIDENTIAL
Various Business Models (Aircraft Ownership)
Fractional Ownership On-Demand Charter Operators
- Net Jets is the biggest Operator in the world with over
( Air Taxi Operators )
800 private jets
- USA has over 17,993 Charter operators owning not
-Net Jets revenues are in excess of $1 billion.
more than 3 planes each (recorded count in 2007)
-Net Jets was acquired by warren buffet for $750 million -India has only 40 Charter operators owning not more
in 1998 than 3 planes each (recorded count in July 2008)
-Net Jets keeps its aircrafts positioned in Columbus, OH, -Charter operator firm is registered by an individual
Portugal for Europe Operators and Dubai for Middle East who wants to own a jet and also makes it available to
and Asia Operations others for on-demand flying whenever he is not using it
-Customers buy fractional ownership of NETJETS -US based DAYJET and UK based BLINK got started as
aircrafts or block hours sold by NETJETS resellers air taxi operators but are loss making due to high
-Customers only have to pay for the time they fly. capital investment and incremental monthly costs
Ferrying time is discounted. related to aircraft ownership.
-There are over 5158 fractional aircraft owners in USA. -On-demand Charter operators rely on charter
(Last recorded count in 2007) brokerage firms to get them customers.
-Charter brokerage firms also sell block flying hours for
-Club one air in India with 7 private jets, but highly various Operators, this service is equivalent to block
loss making flying hours offered by NETJETS or soon to be started
by BJETS in Asia.
-BJETS, invested by TATA, starting Indian
operations from September-October 2008
None of the Aircraft Operators are profitable
16. CONFIDENTIAL
Various Business Models (Resellers and Brokerage)
Block Usage Resellers
- Marquis Jets sells block hours on Net Jets Planes
-Marquis Jets projected to reach $900 million in 2008, only in 7 years.
-Marquis Jets
-NAS (National Air Services) sells NETJETS flying hours in Dubai
-SHREYANS Motors sells block flying hours in India for NETJETS planes based in Dubai.
Charter Brokerage Firms
- 100s of Charter Brokerage firms in US
- Brokerage is the most profitable part of this business. Brokers get 15-20% commission on arranging a charter
-Charter brokerage firms like Halcyon Jets and Blue Star Jets sell prepaid block hours equivalent to marquis jets card
offered on NETJETS planes.
-Companies like Halcyon Jets and BlueStar Jets are growing at 100% every year
-Brokerage firms just arrange the aircrafts
17. CONFIDENTIAL
Charter Management Systems
- Avinode and CharterX
-They provide Charter management system on subscription basis
-Some of the charter brokers use Avinode and Charter X on software as a
service model
-Existing systems are too complicated for use of customers and travel agents
- They do no support amadeus or galileo listings currently.
-They are only a software and earn only from subscription charges paid by
charter operators or brokerage firms.
18. CONFIDENTIAL
The Need
- One Aircraft owner owns one to two aircraft on an average. The number
of aircrafts owned can be maximum 10.
-A corporate executive needs to travel anywhere globally.
-One needs to call 1000s of aircraft owner companies to get a charter
arranged for a requirement.
-90% of customers interested in charter need to know the approximate
quote instantly.
-There is no centralized system which can resolve the aircraft availability,
arrange the charter and automate the process to make it quickest.
Entry Barrier against Airnetz
-Airnetz built the world’s first global simplistic and comprehensive Global
Distribution System for private jet Industry after background work of over
1 year
-Airnetz also built the world’s first commercial flight pool system
-Airnetz currently works on level 2 Charterer agreement with Aircraft owners
-Airnetz gets client exclusivity
-Airnetz gets better rates than the market
-Airnetz will start locking the aircrafts only for it’s exclusive use as flying hours increase
with the operators, this restricts anyone from entering the field by restricting them
access to the pool of available aircrafts
19. CONFIDENTIAL
Revenue distribution in Charter
Charter Payment from Customer
Aircraft Owner Charter Brokerage Firm
70-80% 20-30%
•50% Operating Cost •20-30% Net Revenue
•30-50% Overhead Cost •10-15% Operating Cost
•0-10% Max Profit •10-15% Max Profit
•Mostly Loss Making •Profit Making and growing
•Limited business opportunity •Big Business Opportunity,
due to limited aircrafts grows with marketing and PR
ownership
•Nice profit making, market
•Loss Making showing continuous growth
•Rising ATF, reducing margins •Not much affected by ATF
Rise
Leading Brokerage Firms
•Posting $5 million revenue •Posting $200 million revenue
every month every year
•Growing at 100% per year •Growing at 50% per year
•Halcyon Jets did IPO in 2008,
1 year after it was founded
20. CONFIDENTIAL
The Real Opportunity
Problem with Charter brokerage Firms Long term value lies in an automated system
•No Long term Asset building •Generating instant quote for customer
•Only trading •Exclusive charterer agreement with
aircraft owners
•No market entry barrier
•Easy to use and automates the whole
charter brokerage process
•Can be used by Channel
partners/Travel agents/booking
partners
•A company called “Charter 101” built a
system that has automated the charter
broking process
•Smart Branson knows real opportunity
•Branson doesn’t buy the private aircrafts
but acquires company “Charter 101” Branson's Online Charter plane service
launches
•Branson buys Charter 101(a start-up) for
Branson said the new business will court
$50 million, retains its Founder and CTO the approximate $30 billion market for
booking private air travel by letting
•“Charter 101” becomes Virgin Charter operators market availability and allowing
customers to bid and book online.
21. CONFIDENTIAL
Content
• Team
• Market Opportunity
• Product & Technology
• Business Model
• Early Results /Early Entrant
• Financing
22. CONFIDENTIAL
A Live Charter using Airnetz System
(www.airnetzcharter.com)
Booking Partner HRG Sita
opens their customized
airnetz booking URL
23. CONFIDENTIAL
A Live Charter using Airnetz System
Travel Agent
generates instant
approximate
quote for their
client,
a fortune 500
energy company
- Airnetz is the only
system that can generate
instant approximate
quote within a fraction of
a second
-The quote can be
generated for any two
airfields in the world for
any aircraft for
helicopter type
24. CONFIDENTIAL
A Live Charter using Airnetz System
Travel Agent
confirms charter
with departure
time, destination
and contact
details
- Airnetz offers the
simplest system that
even a travel agent can
use.
-No other system can be
used by an average
person
25. CONFIDENTIAL
A Live Charter using Airnetz System
System suggests that
a nearest aircrafts for
the requirement are
2 Gulfstream IV
based in Delhi
System can request
quote from the
available aircrafts
automatically or with
a click of a button by a
customer service
executive
26. CONFIDENTIAL
A Live Charter Using Airnetz System
Operator Sends the
quote which is
automatically marked
up and final Invoice is
sent to the customer
System Generates
Invoice and it is sent
to the client for
confirmation.
5% commission is
included for a travel
agent and will be
paid to them after
charter is done.
27. CONFIDENTIAL
Flight Pool.com
(Serving a $1 trillion + global market for business
executives who want to travel privately.
Flight pool offers sharing a charter plane with other business
executives for fares as much as a business class ticket
Request a Book a Flight View
Flight Pool pool Ticket Flight pool
From : Mumbai To: Bangalore HAL
Request a Pool From : Delhi To: Mumbai (Every Monday morning 5:30 AM)
Aircraft : Cessna Citation XL (08 Passengers)
From : (Every Monday morning 5:30 AM) Total Charter cost : Rs. 5,00,000*
Cost Per Passenger : Rs. 65,000*
To : Aircraft : Hawker 800 (08 Passengers) Enroll for this pool
Frequency : Weekly/Monthly Total Charter cost : Rs. 6,00,000*
From : Bangalore HAL To: Mumbai
Day : Cost Per Passenger : Rs. 75,000* (Every Monday morning 7:30 AM)
Time : Enroll for this pool Aircraft : Cessna Citation XL (08 Passengers)
Total Charter cost : Rs. 5,00,000*
Cost Per Passenger : Rs. 65,000*
Enroll for this pool
28. CONFIDENTIAL
Competitive Analysis
Registered Aircraft Companies 100 50
Aircrafts in network 1500 in USA Over 700 worldwide
Geographical Existence USA Supports 25,000 airfields
worldwide with all aircraft
types
Reseller/Affiliate System Yes Yes
Time to know approximate Quote Till Operator bids Instant
Registered Travel Agents 400 150
Flight Pool No Yes
Time to Arrange Charter More than 6 hours 3 Hours
Usability Complex Simple
Drawback -
Operator has to keep bidding for
1000s of requests everyday without
surety of charter booking
Irrelevant addition information to
Valuation Bought up
be filledfor $50 million $20 million
29. CONFIDENTIAL
Content
• Team
• Market Opportunity
• Product & Technology
• Business Model
• Early Results/Early Entrant
• Financing
30. CONFIDENTIAL
Business Model
Charter Payment from Customer
Airnetz Automated Charter
Brokerage and arrangement
20% Net Revenue
Booking Partner Travel Agent Broker
5% Net Revenue 5% Net Revenue 5% Net Revenue
Aircraft Owners Airnetz
Automated Online
Charter
•Online Quote Generation
Affiliate
Exclusivity or Customer
•Online Charter Request
Agreement Direct
•Finding nearest aircraft
and final quote
•Sales through channel
partners/travel
agents/booking partners
31. CONFIDENTIAL
Thinking Scale
• Marketing
– Television & Newspaper advertisements
– Email Invitations to travel agents, customers
– Customized Affiliate Brochures
– SEM: Google Adwords
– SEO: Constant SEO work
– PR: Every week coverage in leading media
• Business Development
– API for integration with Amadeus Galileo
– Continuous registrations for travel agents/booking partners
• Expansion to other countries starting Q4 2008
– Country specific System can be set-up within 1 day
– To be launched in USA, UK, Dubai, Asia Pacific
– Launching to new country is very easy, we only need to have a master
franchise
– Immediate revenue generation after launch in new country
• M&A
– Acquisition of country specific charter company with license for non
schedule operations and existing customer base.
32. CONFIDENTIAL
Content
• Team
• Market Opportunity
• Product & Technology
• Business Model
• Early Results/Early Entrant
• Financing
33. CONFIDENTIAL
Turnover of $500,000 in less than 8 months
Turnover Growth
$120,000
$100,000
$80,000
$60,000
$40,000
$20,000
$0
March April May June July August
Months
34. CONFIDENTIAL
Increase in Charter Enquiries every Month
Charter Enquiries Since Start
800
700
600
500
400
300
200
100
0
March April May June July August
Months
35. CONFIDENTIAL
Increase in affiliate Partners every month
Registered Booking Partners
160
140
120
100
80
60
40
20
0
March April May June July August
Months
38. CONFIDENTIAL
Content
• Team
• Market Opportunity
• Product & Technology
• Business Model
• Early Results/Early Entrant
• Financing
39. CONFIDENTIAL
Financing
• Seed Funded by Founders in November 07
– Founders committed $30,000
• Looking for Series A Capital –
– $5 million (Rs. 25 Crores) from VC Funds, Private equity Players
• 2009 Goals
– Global Customisation and country specific Launch of the system
– Building Travel agent base worldwide, 25,000 travel agents by 2008
– Reaching $5 million in Revenues
– Launch of Pre-Paid/Block Flying Cards worldwide
• 2010 Goals
– Scaling Online system to generate $100 MM in revenues
– A subsidiary or joint Venture for Fractional Ownership, block usage of
Air Taxi, Very light jets, Turbo prop, piston aircrafts
– Virtual Business Airline listing on systems like galileo, amadeus to target
mass distribution and giving flyers a private flying option when they buy
a scheduled airline ticket
40. CONFIDENTIAL
Fund Utilization
• 2 Year Establishment & Expansion capital for the following :-
• Office - Moving to Bigger Office
• Renting office
• Recruitment of Key Personnel in Asia/USA
– Experienced COO from Aviation Industry
– Extended Customer service team
– Experienced CTO for enhancing technology
– HR, Admin and CFO
• Marketing and Sales
• Promotional Material
• Advertising in select Key Media
• Business Development/Overseas Expansion
• Identifying Master Franchisee
• Training travel agents
41. CONFIDENTIAL
Valuation
• Pre-Money Valuation of $20 Million (Rs. 85 Crores)
• Why $20 million
– A fully built automated system
– Featured by over 70 publications globally, already reached audience of
about 100 million people
– Acquisition of start-up competitor at $50 million
– Tried and tested, Generated revenues of $120,000 till date
– 100 registered travel agents
– A trained travel agency can generate yearly revenues of $100,000
– 100 * $100,000 = $10,000,000 only
– $10 MM * 2 years = $20 MM valuation comes from registered travel
agents only
– Early Entrant
– Fastest growing segment in Aviation unaffected by ATF
– No other competition than Virgin Charter
42. CONFIDENTIAL
Exit Strategy
• Yearly Profit Draw
– clear-cut Strong revenue Model
• Reverse Merger
• IPO in FY03-FY04
• Acquisition from an Airline
– $1 billon+ exit
43. CONFIDENTIAL
Interested? Contact us
info at airnetz.com
India Phone : +91 9930403019
US Phone : +1 608 554 0461
Airnetz Aviation Pvt. Ltd.
F-220, International Infotech park, New Mumbai.
India.