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Transforming Customer Engagement 
© Netcall 2014
Conflicting Pressures for UK Contact Centres 
What they are and ways 
to manage them… 
© Netcall 2014
© Netcall 2013 
Today’s agenda 
• Contact centre managers under pressure 
• Aim for a “Customer Engagement” strategy 
• Integrate standalone systems 
• Enable agent performance 
• Automate solutions 
• Workforce management 
• Remote working 
• Back office synchronisation 
• The hazards 
• Single multichannel platform 
• Sustainable multichannel solutions 
© Netcall 2014
© Netcall 2013 
Research base of 1,300 conducted in September 2014 
GENDER AGE REGION 
© Netcall 2014
© Netcall 2013 
Contact centre managers under pressure 
© Netcall 2014 
Customers 
want more 
Any device, 
channel, time 
Squeezed 
budgets 
££££ 
39% 
Will reduce 
OpEx in 2014 
Pressures could 
compromise the 
quality of your 
customer service 
Letter 
Post
© Netcall 2013 
Aim for a “Customer Engagement” strategy that 
• Maximises efficiency 
• Reduces cost profile 
• Reduces customer effort 
© Netcall 2014 
Here’s how to plan your journey to 
a low cost multichannel contact centre…
© Netcall 2013 
Integrate standalone systems 
• The dangers of not integrating systems 
© Netcall 2014 
– System complexity 
– Multiple sign-on 
– Slow to navigate 
– More agent training time 
– Can increase cost 
– Difficult to manage and control 
Obvious Clues: 
• Queue times / abandonment 
• Customer Effort / Net Promoter Scores 
• Overall operational costs 
Hidden Costs: 
• Excessive agent training 
• Incomplete interactions / wrap-up 
• Restricted view of information 
• Compromised agent capability 
• Poor reporting and analytics
© Netcall 2013 
Enable agent performance 
• Link to your CRM system 
• Introduce multi-skilled agents 
• Accommodate new low cost channels 
© Netcall 2014
© Netcall 2013 
Automate solutions 
• Effective queue management 
• Introduce proactive response 
• Can reduce agent costs by 10% 
• Rapid payback 
© Netcall 2014
© Netcall 2013 
Workforce management 
• Systematically improve agent effectiveness 
• Agent costs can be reduced by 10% 
• Typical ROI within 12 months 
© Netcall 2014
© Netcall 2013 
Remote working 
• Access to a broader 
pool of agent 
knowledge 
• Extend service 
beyond the contact 
centre 
• Greater flexibility to 
manage call spikes 
© Netcall 2014
© Netcall 2013 
Back-office synchronisation 
• Real-time view of interaction 
• Unified agent desktop 
• Reduced Average Handling Time 
• Improved workflow efficiency 
© Netcall 2014
© Netcall 2013 
The hazards! 
• Integrating standalone systems into a multichannel 
contact centre is complex, risky and unsustainable over 
the long term 
• The lowest cost of ownership for multichannel 
environments is achieved using a single streamlined 
platform from a single vendor 
© Netcall 2014
© Netcall 2013 
Single multichannel platform offers low TCO 
• A single platform allows contact centres to take strategic 
decisions which deliver the best in customer experience 
© Netcall 2014
© Netcall 2013 
Sustainable multichannel solutions 
• Companies need multichannel solutions that deliver low 
TCO and are sustainable 
© Netcall 2014
© Netcall 2013 
Find out more! 
© Netcall 2014 
netcall.com 
Netcall Plc 
@netcall 
netcall.com/blog

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Multichannel infographic presentation

  • 2. Conflicting Pressures for UK Contact Centres What they are and ways to manage them… © Netcall 2014
  • 3. © Netcall 2013 Today’s agenda • Contact centre managers under pressure • Aim for a “Customer Engagement” strategy • Integrate standalone systems • Enable agent performance • Automate solutions • Workforce management • Remote working • Back office synchronisation • The hazards • Single multichannel platform • Sustainable multichannel solutions © Netcall 2014
  • 4. © Netcall 2013 Research base of 1,300 conducted in September 2014 GENDER AGE REGION © Netcall 2014
  • 5. © Netcall 2013 Contact centre managers under pressure © Netcall 2014 Customers want more Any device, channel, time Squeezed budgets ££££ 39% Will reduce OpEx in 2014 Pressures could compromise the quality of your customer service Letter Post
  • 6. © Netcall 2013 Aim for a “Customer Engagement” strategy that • Maximises efficiency • Reduces cost profile • Reduces customer effort © Netcall 2014 Here’s how to plan your journey to a low cost multichannel contact centre…
  • 7. © Netcall 2013 Integrate standalone systems • The dangers of not integrating systems © Netcall 2014 – System complexity – Multiple sign-on – Slow to navigate – More agent training time – Can increase cost – Difficult to manage and control Obvious Clues: • Queue times / abandonment • Customer Effort / Net Promoter Scores • Overall operational costs Hidden Costs: • Excessive agent training • Incomplete interactions / wrap-up • Restricted view of information • Compromised agent capability • Poor reporting and analytics
  • 8. © Netcall 2013 Enable agent performance • Link to your CRM system • Introduce multi-skilled agents • Accommodate new low cost channels © Netcall 2014
  • 9. © Netcall 2013 Automate solutions • Effective queue management • Introduce proactive response • Can reduce agent costs by 10% • Rapid payback © Netcall 2014
  • 10. © Netcall 2013 Workforce management • Systematically improve agent effectiveness • Agent costs can be reduced by 10% • Typical ROI within 12 months © Netcall 2014
  • 11. © Netcall 2013 Remote working • Access to a broader pool of agent knowledge • Extend service beyond the contact centre • Greater flexibility to manage call spikes © Netcall 2014
  • 12. © Netcall 2013 Back-office synchronisation • Real-time view of interaction • Unified agent desktop • Reduced Average Handling Time • Improved workflow efficiency © Netcall 2014
  • 13. © Netcall 2013 The hazards! • Integrating standalone systems into a multichannel contact centre is complex, risky and unsustainable over the long term • The lowest cost of ownership for multichannel environments is achieved using a single streamlined platform from a single vendor © Netcall 2014
  • 14. © Netcall 2013 Single multichannel platform offers low TCO • A single platform allows contact centres to take strategic decisions which deliver the best in customer experience © Netcall 2014
  • 15. © Netcall 2013 Sustainable multichannel solutions • Companies need multichannel solutions that deliver low TCO and are sustainable © Netcall 2014
  • 16. © Netcall 2013 Find out more! © Netcall 2014 netcall.com Netcall Plc @netcall netcall.com/blog