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What message about your product is going to work best to move a prospect along the path to purchase?
For everyone working on marketing campaigns, that’s always a tough but essential question to answer. Whatever you’re trying to accomplish—create awareness, change perception, prompt consideration—you want to base your campaign on the message that’s going to connect with consumers.
Social analytics can help you find it. By providing insight into consumers’ opinions, emotions and behaviors, social analytics can help you craft messages that show consumers you understand them. From there, it’s a shorter step to convincing them that you also understand their needs, and that your product meets them.
This paper takes the men’s shaving and grooming category as an example, and shows how companies in that vertical could use a social analytics solution to analyze the online conversation, find insights, and craft messages that drive successful campaigns.