The theme of the launch events was ‘Change of Anti Coagulation-Unleash The Pradaxa Power'. The events witnessed a panel discussion followed by the launch of Pradaxa.

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NeoNiche executes tri-city launch
event for Boehringer Ingelheim
 NeoNiche Integrated Solutions Pvt. Ltd.  02:07  Brand , Event , NeoNiche
The theme of the launch
events was ‘Change of Anti Coagulation-
Unleash The Pradaxa Power'. The events
witnessed a panel discussion followed by
the launch of Pradaxa. The event was
attended by 175 renowned doctors and
medical gurus in each city and witnessed
the presence of guest speakers such as
Harsha Bhogle, Anil Kumble and
Krishnamachari Srikkanth, addressing their
experience on the theme of the event - ‘Change'.
Talking about the event, Valay Lakdavala, Director - Integrated Marketing Services,
NeoNiche Integrated Solutions said: "The event was an excellent approach by Boehringer
Ingelheim to educate the audience about the advantages of the product. We associated
with Boehringer Ingelheim through a pitch deal."
NeoNiche Integrated Solutions on March 31 executed the launch of Pradaxa, an oral
anticoagulant product by Boehringer Ingelheim, in Bangalore, Chennai and Delhi.
Boehringer Ingelheim is a research-driven group of companies dedicated to researching,
developing, manufacturing and marketing pharmaceuticals
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