Creating an integrated communications strategy

1. Joining the Dots
Kevin Nellies
Twitter: @nellyagain
Online Manager Commonwealth Secretariat

2. An integrated communications strategy
To ensure consistency of message
and the complementary use of media

3. What are the dots

4. Don’t start with the Technology

5. But make sure
you have a
plan of your
direction of
travel!!!

6. Who are your audience
what are their needs?

7. We know what the dots are
what we want to achieve
who we want to reach
But
how do we join all these dots?

8. We need to Connect but also
Transact

9. To Connect we need good stories

10. Not just the website
A digital strategy has 5 key online components

11. And they are…
1. Corporate website
2. Search
3. Syndication
4. Social
5. mobile

14. Syndication

15. And mobile…ouch

16. Last but certainly not least
Social

17. Now pick your tools - carefully

18. As there are lots of tools

19. Don’t forget your digital shadow

20. Transacting

21. Pyramid of Action

22. Drive Action

23. Be Authentic

24. Create Ownership

25. Be Relevant

26. Measure Everything

27. In Summary
1. Refine Objectives
2. Identify Audiences
3. Review Strategy and Approach
4. Pick the tools
5. Report
6. Reflection

28. And in the end
Why not follow me on twitter @nellyagain