What is the solution to revive stuttering economies that requires neither drilling nor innovation and could add up to $9.3 trillion to the global economy by 2025?

1. Your Business’s Largest
Untapped Res urce

2. ‘One solution to revive
stuttering economies requires
neither drilling nor innovation
and could add up to
$9.3 trillion
to the global economy by 2025:
WOMEN.’
UBS Unique, 2017
2 - The Female Agenda

3. Times are changing...
Between 2010 and 2015,
female directors and CEOs
in the board room
boosted company return
on equity by 36%.
Source: Ernst & Young’s Growing Beyond – High Achievers report
3 - The Female Agenda
+36%

4. By 2028 women will
control 75% of the world’s
discretionary spending.
4 - The Female Agenda

5. Women contribute a
unique set of skills and
experiences that can
expand a company’s
insight, ideas and
strategies.
5 - The Female Agenda

6. Companies with
more female board
representation tend to
achieve a significantly
higher financial
performance than
those with fewer female
representatives.
6 - The Female Agenda

7. 7 - The Female Agenda
Female traits such as
emotional intelligence,
empathy, vulnerability
and intuition are
becoming the future
drivers of business.

8. By 2020, emotional
intelligence will be the
sixth most sought-after
skill, ahead of judgement,
decision-making and
negotiation.
Source: World Economic Forum
8 - The Female Agenda

9. Sensitivity sells.
L’Oréal recently reported
that sales staff hired
for high emotional
intelligence sell £70,350
more annually than
colleagues hired for more
traditional skillsets.
9 - The Female Agenda

10. 10 - The Female Agenda
Businesses are
beginning to accept
that a female point of
view is an asset in the
working world and that
female talent needs to
be nurtured, retained
and empowered.

11. EMPOWER
Empowerment is created
when the strengths that
women already bring to a
company are recognised
and utilised.
11 - The Female Agenda

12. EMPOWER
12 - The Female Agenda
Provide access to informal networks
to develop work relationships in the
company. Give them the chance
to sit at the table where important
business decisions are made. Men
who sit on executive boards should
encourage more women to apply for
these positions and challenge the
imbalance with their colleagues.
Akpinar-Sposito (2013), Procedia - Social and Behavioral Sciences

13. EMPOWER
13 - The Female Agenda
Training programs specialized
in economic and administrative
functions related to their business
without neglecting training in skills
related to leadership and self-esteem,
favoring the empowerment and self-
confidence of women entrepreneurs.
García & Capitan (2016), Suma de Negacios

14. SUPPORT
Creating an empathetic
and supportive
environment, as well as
a platform from which
women can be heard,
is crucial to this end.
14 - The Female Agenda

15. ENABLE
Women should feel
comfortable articulating
their own ideas and be
equipped with the tools
to push them forward and
see them to fruition.
15 - The Female Agenda

16. 16 - The Female Agenda
Women can be actively
empowered through
the encouragement of
mentorship and other
such relationships.

17. 17 - The Female Agenda
Women increase their
chances of succeeding
in business when they
can take inspiration
from real-life examples
who have walked the
path before.

18. 18 - The Female Agenda
Creating an atmosphere
that is sympathetic to
family life will play a big
part in helping retain the
best talent within the
business.

19. 19 - The Female Agenda
By turning encouraging
and supportive talk into
strong and defining
action, we can create a
platform for women to
play equally alongside
men – and what a
powerful force that will
be, for any business.

20. Women deserve a workspace
and culture that empowers and
inspires them to be their best.
Emily Rose Antflick
Shecosystem founder
20 - The Female Agenda

21. 21 - The Female Agenda
Businesses that are
already realising the
benefits of an empowered
workforce are now
turning to technology
to help them measure,
manage and drive
engagement.

22. Vibe®
is brand new
financial and emotional
insight platform that
enables organisations
to measure and monitor
the key drivers that have
been scientifically proven
to influence engagement:
Trust, Empowerment,
Passion and Stress.
22 - The Female Agenda

23. Contact us today to book your
15 minute online demo:
attract@lawsofattraction.com
“The holy grail of talent insights”
Steve Cadigan
VP Talent, LinkedIn (2009 - 2012)
Forbes Columnist

24. www.lawsofattraction.com