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Mobile-Friendly Sites by Andrey Lipattsev (Google)

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Mobile-Friendly Sites: Trends and recommendations for 2016 from Google Search. Presentation by Jon from online SEO Conference 6th of November "WebPromo SEOday"

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Mobile-Friendly Sites by Andrey Lipattsev (Google)

  1. 1. andrey plus.google.com/+AndreyLipattsev search outreach
  2. 2. my PC at Uni (ca. 2000)
  3. 3. my first phone (ca. 2000)
  4. 4. first phone I thought cool (ca. 2005)
  5. 5. "is there internet on it?"
  6. 6. user expectations CHANGED
  7. 7. user expectations CHANGED RADICALLY
  8. 8. Did you mean? AutocompleteSynonyms Universal Search Google Instant Knowledge Graph Intelligence FeaturesVoice Search on Desktop Google Now Voice Search Web answers Actions 14 Conversational Context-Based Search search timeline
  9. 9. 2015 2016 2012014013 MOBILE EXCEEDS THE DESKTOP 2015
  10. 10. 74% of UK consumers have a smartphone Source: Mintel Digital Trends (Winter) - UK - December 2014
  11. 11. BY 2020 90% source: Mobile Report, Nielsen IBOPE –2014 –
  12. 12. 40% of UK online sales take place on a smartphone or tablet Source: IMRG and CapGemini, Nov 2014 to Jan 2015 - http://www.imrg.org/index.php?catalog=1769
  13. 13. SEARCHING
  14. 14. MAKE FINANCIAL TRANSACTIONS
  15. 15. FIND THE BEST PATHS
  16. 16. READING EMAIL
  17. 17. SEEK ADVICE
  18. 18. COMPARE PRODUCTS AND PRICES
  19. 19. ● mobilegeddon
  20. 20. ● mobilegeddon mobile-friendly update
  21. 21. ● mobile-friendly update
  22. 22. x ✔
  23. 23. ● mobile-friendly update ● app-indexing
  24. 24. ● mobile-friendly update ● app-indexing ● Google Now
  25. 25. ● mobile-friendly update ● app-indexing ● Google Now ● Now on Tap
  26. 26. ● mobile-friendly update ● app-indexing ● Google Now ● Now on Tap ● Voice Search
  27. 27. [where is the empire state building] [i want to see pictures] [how tall is it] [who built it] [when]
  28. 28. [where is the empire state building] [i want to see pictures] [how tall is it] [who built it] [when] [show me restaurants around there] [only french] [actually i prefer italian] [call the second one] [how far is it from here]
  29. 29. ● mobile-friendly update ● app-indexing ● Google Now ● Now on Tap ● Voice Search ● … more coming!
  30. 30. 20152009
  31. 31. 20152009 Desktop Tablet Smartphone
  32. 32. go mobile or others will leave youBEHIND
  33. 33. g.co/developersearch g.co/appindexing g.co/mobilefriendly [google office hours]
  34. 34. THANK YOU! slides courtesy of gary / @methode

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