There were several tablet manufacturers in the Indian market including Motorola, Dell, Samsung, Blackberry, Acer, HTC, Toshiba, and Amazon in addition to many local manufacturers providing competition for the iPad. The document then lists strengths, weaknesses, opportunities, and threats for Apple in the Indian tablet market, noting strengths include customer loyalty, innovation, and brand reputation while weaknesses include high pricing reducing appeal to Indian customers and lack of compatibility with the Android-dominated market.

3. Tablet players in India:
Motorola Xoom
Dell Streak
Samsung Galaxy
RIM Balckberry Paly book
Acer Iconia
HTC Flyer
Toshiba Thrive
Cisco Cius
Amazon.com Kindle fire
There are many other local tablet manufacturers
who are also giving competition for I-pad. There
were about 27 models from about 10 different
vendors.

6. Strengths
Customer loyalty combined with expanding closed ecosystem
Apple is a leading innovator in mobile device technology
Strong financial performance ($10,000,000,000 cash, gross profit margin 43.9%
and no debt)
Brand reputation
Strong marketing and advertising teams.
Weakness
High pricing would reduce the appeal in the eyes of the Indian customer
Incompatibility with different OS and lack user friendliness in a already android
driven market
Decreasing market share in the other parts of the world
Patent infringements
Changes in management
Long-term gross margin decline

7. Opportunities
High demand of iPad in other parts of the world.
Growth of tablet and Smartphone markets.
Obtaining patents through acquisitions.
Damages from patent infringements
Strong growth of mobile advertising market.
Increasing demand for cloud based services.
Threats
Rapid technological change
Political Instability
Biased treatment towards Indian Customers.
Price pressure from Samsung & other competitors
Android goodwill.

8. Political factors
Understanding the political scenario of the country.
Economic factors
Misconceiving the Indian buyers to lack purchasing power
Social factors
Targeting the higher class of the society to sell their product
Technological factors
Apple could have taken advantage of the Technological advantage