1. The World Around
Us
Last Group
Mr. Por Narith
Mr. Mov Poly
Mr. Dara Ankeapheakdey
2. Main Issues
• More competitors
• Hard to adapt to high technologies
• Lack deeply analysis of business environments
including culture, legal, demography
3. Suggestions
• The study on international environment should
be conducted including
– Geography
– Demography
– GNI per capita
– Political environments
– Human resource
– GDP economic growth
To filtrate market
- Develop strategy to enter new markets.