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(Healthy) Social Media
(Healthy)Social Media
    Methodist Healthcare-San Antonio
It’s a marathon, not a race
What does a healthcare system have
 to tweet, post, blog, vlog about?



Eight hospitals.
One mission:
“Serving Humanity t...
We proudly share our story
Numbers at a Glance



                      YouTube (21 Videos)
                       3,522 total uploads

             ...
(Healthy) Social Media
     Methodist Healthcare Uses Social Media to:



      Listen             Engage        Communica...
Without Social Media We...

wouldn’t have connected with Matthew
  Zachary, who founded Stupid Cancer
             Foundat...
Content Strategy

                                             Identify facility/departmental
Find and Tell Stories: Video...
Social Media is NOT a fad.
Connect with Methodist Healthcare
Vote for the 2011 SXSW Panel Proposal: Integrating Social Media in Hospital Systems: Tru...
Social Media Healthcare Resources
  Vanderbilt University Medical Center Social Media Tool Kit
  http://www.mc.vanderbilt....
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Healthcare Social Media Presentation

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A presentation for the www.theBMPR.com luncheon August 25, 2010

Published in: Health & Medicine
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Healthcare Social Media Presentation

  1. 1. (Healthy) Social Media (Healthy)Social Media Methodist Healthcare-San Antonio
  2. 2. It’s a marathon, not a race
  3. 3. What does a healthcare system have to tweet, post, blog, vlog about? Eight hospitals. One mission: “Serving Humanity to Honor God” Unlimited stories.
  4. 4. We proudly share our story
  5. 5. Numbers at a Glance YouTube (21 Videos) 3,522 total uploads Facebook pages(8) 2,844 fans Twitter 1,079 followers
  6. 6. (Healthy) Social Media Methodist Healthcare Uses Social Media to: Listen Engage Communicate Fortify Brand Improve Increase Loyalty Awareness Transparency Create Improve Tell People Stories Relationships Customer Service
  7. 7. Without Social Media We... wouldn’t have connected with Matthew Zachary, who founded Stupid Cancer Foundation in New York wouldn’t have met Vickie, a local kidney transplant patient who found her organ donor on Facebook. wouldn’t know that our patient Kim blogs daily about her medical condition--and her Methodist Healthcare experience.
  8. 8. Content Strategy Identify facility/departmental Find and Tell Stories: Video, blogs, champions who can help administer status updates sites or provide tips for content. Promote with Social Media, Traditional Marketing Monitor your competitors and other Mayo Clinic,Lee Aase, Ed Bennet businesses for best practices, content Be consistent.Track followers, fans, Organize and track what works views, clicks, interactions, loyalty
  9. 9. Social Media is NOT a fad.
  10. 10. Connect with Methodist Healthcare Vote for the 2011 SXSW Panel Proposal: Integrating Social Media in Hospital Systems: True Confessions Speaker: Nancy Preyor Johnson Deadline to Vote: 11:59 CDT Friday, August 27, 2010 http://panelpicker.sxsw.com/ideas/view/5757?return=%2Fideas%2Findex%2F7%2Fcompany %3Amethodist+healthcare   Young Adult Cancer Tweet Up Friday, Oct.1, 2010 6:30pm For info: mention #YCancer on Twitter and connect on facebook.com/youngpeoplegetcancertoo Did we mention the free food? Entertainment? The good feeling you will get just for showing your support toward a good cause? Connect on Twitter @nancypjohnson @sahealth210 #YCancer   Connect: facebook.com/methodisthealthcaresanantonio facebook.com/texastransplantinstitute facebook.com/MethodistWomanPlus.55PLUS facebook.com/sacattlebaronsgala facebook.com/youngpeoplegetcancertoo facebook.com/healthforlifecenter facebook.com/JoinMethodist facebook.com/MHvsMS youtube.com/sahealth210
  11. 11. Social Media Healthcare Resources Vanderbilt University Medical Center Social Media Tool Kit http://www.mc.vanderbilt.edu/root/vumc.php?site=socialmediatoolkit Centers for Disease Control and Prevention Social Media http://www.cdc.gov/SocialMedia/Tools/Blogs.html Ed Bennett’s Hospital Social Network List http://ebennett.org/hsnl/ Lee Aaase’s Social Media University Global http://social-media-university-global.org/ Mayo Clinic Center for Social Media http://socialmedia.mayoclinic.org/ Social Media Governance Social Media Policy Database http://socialmediagovernance.com/policies.php

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