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TECHNOLOGY BASED BUSINESS
MODELS USED BY E-STARTUPS IN
INDIA
S
PRESENTED BY-
KAJAL SATIJA
Technology is-
Science or knowledge put into practical use to solve problems or
invent useful tools.
THERE ARE TOP 10
E-STARTUPS IN
INDIA-(2015-16)
•Flipkart is a leading e-commerce company and grab the
first position after acquire myntra in a deal of $3.1
billion.
•Flipkart was started by Sachin Bansal and Binny
Bansal in 2007.
•Establishment – 2007
•Website: www.flipkart.com
•Second place is grab by Fashionandyou.
•It was established by Harish Bahl with a motto to
cater eminent designer’s collections under one roof.
•Establishment-2009
•Website: www.fashionandyou.com
•Snapdeal is placed at third position in the list
of top 10 e-commerce companies in India.
•Snapdeal was started by alumnus of IIT Delhi
in 2010 and within 3 years capture huge share
of Indian e-commerce industry.
•Establishment – 2010
•Website: www.snapdeal.com
Fouth place is acquired by Myntra. Myntra was
established by IIT graduates in 2007 and has
headquartered in Bangalore. Company works in niche
market space of apparels and has tie up with
prominent brands.
•Establishment – 2007
•Website – myntra.com
•HomeShop18 is an online venture of Network 18
Group.
•. To build healthy relationship with corporate,
HomeShop18 offers heavy discount on corporate
gifting & bulk deals.
•Website: www.homeshop18.com com is another well-
known ecommerce company started in 2009.
•Establishment – 2008
WHAT IS A
BUSINESS MODEL??
•Business models are fundamentally linked with technological
innovation, yet the business model construct is essentially
separable from technology.
• We define the business model as a system that solves the
problem of identifying who is (or are) the customer(s),
engaging with their needs, delivering satisfaction, and
monetizing the value.
HOW THE LEADING
E-STARTUP(FLIPKART) IN INDIA
WORKS??
1.Go to the Portal
2. List Sellers who sell the desired portfolio products
3. Get customers browsing through the products
4. Create appealing discounts
5. Customer Shops for the desired products
6. Seller /ships the product to customer
7. Product Accepted and Not returned back
8.Seller gets his agreed price of the product minus the
commission charged by FlipKart for doing everything they do.
Thus the core bread and butter of the Model is “X% commission
on the total sale value given to the seller”
BUSINESS MODEL OF FLIPKART -
A B C
CUSTOMERS
BUT THIS MODEL SHOULD BE RE DESIGNED AS
PER THE USER NEEDS SO THAT WE CANB
MAKE ONLINE SHOPPING EASIER AND
COVENIENT.
RE-IMAINED BUSINESS MODEL OF
FLIPKART-
1. Focus on consumer products.
2.Address the needs of people.
3.New marketplace need to be built.
4.Apps need to be built to showcase their
products.
5.Tools for faster delivery services.
Here’s presenting 5 inspiring founders of
startups in the e-commerce domain-
RADHIKAAGGARWAL
SANJAY SETHI
Founders of ShopClues
CONCLUSION
Technology based business models used by e-startups in India.
Technology based business models used by e-startups in India.

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Technology based business models used by e-startups in India.

  • 1. TECHNOLOGY BASED BUSINESS MODELS USED BY E-STARTUPS IN INDIA S PRESENTED BY- KAJAL SATIJA
  • 2. Technology is- Science or knowledge put into practical use to solve problems or invent useful tools.
  • 3. THERE ARE TOP 10 E-STARTUPS IN INDIA-(2015-16)
  • 4.
  • 5. •Flipkart is a leading e-commerce company and grab the first position after acquire myntra in a deal of $3.1 billion. •Flipkart was started by Sachin Bansal and Binny Bansal in 2007. •Establishment – 2007 •Website: www.flipkart.com
  • 6. •Second place is grab by Fashionandyou. •It was established by Harish Bahl with a motto to cater eminent designer’s collections under one roof. •Establishment-2009 •Website: www.fashionandyou.com
  • 7. •Snapdeal is placed at third position in the list of top 10 e-commerce companies in India. •Snapdeal was started by alumnus of IIT Delhi in 2010 and within 3 years capture huge share of Indian e-commerce industry. •Establishment – 2010 •Website: www.snapdeal.com
  • 8. Fouth place is acquired by Myntra. Myntra was established by IIT graduates in 2007 and has headquartered in Bangalore. Company works in niche market space of apparels and has tie up with prominent brands. •Establishment – 2007 •Website – myntra.com
  • 9. •HomeShop18 is an online venture of Network 18 Group. •. To build healthy relationship with corporate, HomeShop18 offers heavy discount on corporate gifting & bulk deals. •Website: www.homeshop18.com com is another well- known ecommerce company started in 2009. •Establishment – 2008
  • 11. •Business models are fundamentally linked with technological innovation, yet the business model construct is essentially separable from technology. • We define the business model as a system that solves the problem of identifying who is (or are) the customer(s), engaging with their needs, delivering satisfaction, and monetizing the value.
  • 13. 1.Go to the Portal 2. List Sellers who sell the desired portfolio products 3. Get customers browsing through the products 4. Create appealing discounts 5. Customer Shops for the desired products 6. Seller /ships the product to customer 7. Product Accepted and Not returned back 8.Seller gets his agreed price of the product minus the commission charged by FlipKart for doing everything they do. Thus the core bread and butter of the Model is “X% commission on the total sale value given to the seller” BUSINESS MODEL OF FLIPKART -
  • 15. BUT THIS MODEL SHOULD BE RE DESIGNED AS PER THE USER NEEDS SO THAT WE CANB MAKE ONLINE SHOPPING EASIER AND COVENIENT.
  • 16. RE-IMAINED BUSINESS MODEL OF FLIPKART- 1. Focus on consumer products. 2.Address the needs of people. 3.New marketplace need to be built. 4.Apps need to be built to showcase their products. 5.Tools for faster delivery services.
  • 17. Here’s presenting 5 inspiring founders of startups in the e-commerce domain- RADHIKAAGGARWAL SANJAY SETHI Founders of ShopClues