This document introduces Holi-swAP, an app that allows travelers to swap experiences at different hotels. It aims to provide travelers with new activities to reduce boredom and enhance their holidays. The app will partner with hotels, who can gain new customers and feedback through the experience swaps. Financial backers are sought to develop the app, launch a marketing campaign, and generate revenue through hotel listings and in-app advertising. The target market is package holidaymakers, and statistics show strong demand for all-inclusive resorts and a willingness to return to familiar locations.
2. Who I am
Married to Catherine and father of 2 daughters Heidi and Chloe
Holiday maker and global traveller
Wanting to make a positive difference
Sense of achievement
Create a legacy
Secure my families future
Who I am
3.
4. About Swapsy
Holi-swAP is a simple product that provides choice for the traveller
Holi-swAP will provide a new customer opportunity to the hotel
Relieve repetitive boredom during vacations
To enhance a holiday and create new experiences
Stimulate thoughts and ideas
Sets standards, goals wants and needs
Creates a link between provider and consumer
Provides valuable feedback and useful information for all stakeholders
Offers a unique experience that aims to create positive messages
Low cost and easy to access
Functional and safe
Unique and fresh
About
5.
6. Mission statement
We want to create positive experiences for our
travellers. By working with our partners to deliver
new and exciting opportunities.
Holidays are about discovery and creating lasting
memories. If we can enhance your holiday then
we have reached our goal!
Mission statement
7.
8. Vision statement
Our aim is to deliver new experiences to holidaymakers.
We want our partners to welcome you with open arms to
enjoy their fantastic facilities.
Our vision is to create a global brand that travellers can
trust. We aim to offer choice and allow for more informed
decision making. We want resorts to be motivated and
inspired by client feedback
Vision statement
9.
10. Value statement
A small investment of your time can provide multiple new
experiences.
Our consumers can share experiences at no additional costs
because our aim is to provide choice and desire for
everyone on holidays.
Value statement
11.
12. Key partners
External stakeholders
Hotels / suppliers
Consumers of the app
Travel groups / tour operators
Associated local businesses like taxi / coach hire
or excursions action adventure providers
Sponsors
App outlets – Apple Store, Google Play and
Windows Store
Internal stakeholders
App developer / maintenance
Web developer / support /
team
Marketing team
Investors
Banks
Solicitors
Accountant
Key partners
13.
14. Commercial relationships
App stores
Hotel groups
Associated partners in local tourist business
Sponsorship opportunities to advertise on App for associated brands (Airlines)
(Tourism) (Transport) (insurance)
Possible franchise available on a global basis with a royalty payment scheme to
holding company Holi-swap Limited
Data collection and exchange via 3rd parties (GDPR compliant)
Opt in offer to all clients using the app
Commercial relationships
15.
16. Key activities
• Develop a recognised brand
• Create a saleable product
• Marketing research the most effective channels and their costs
• Website & Social media
• Partner sponsorship opportunities
• App outlets
• How to use info video (YouTube) consumer & partner versions
• Market research
• Raise interest
• Raise investment
• Get agreements
• R.O.I
• Sell the App!!!
• Then retire to a beach resort and use it frequently
Key activities
17.
18. Revenue streams
App suggested will be free to download
Advertisements on the app and websites variable costs
Associated companies – possible royalty fee
Global franchise – Holi-swAP.de Holi-swAP.fr etc. Buy in fee & %
return
Hotel listing subscription fees £2500 per hotel per year or on a
scalability matrix discounts start for 10 or more hotels
Discounts can be discussed for multiple hotel uploads or extended
duration of listing
Revenue streams
19.
20. Value chain
Data collection
Direct marketing opportunities
Clients direct feedback
New concept
Showcase opportunity
Low risk
Low cost
Word of mouth marketing
Adverts
Footfall
New business opportunities
New experience
Low risk
Low cost
Free sample
Reduce boredom / routine / enhancement
New friends
Avoid disappointment
Piece of mind
New ideas
Offer feedback
New memories
Hotel Customer
Value chain
21.
22. How the app will work
Buy the App from the recommended providers.
The App then has a filter system to enter your information.
Filter option 1 – Lead name
Filter option 2 – Email address
Filter option 3 – Location E.G Balerics, Turkey etc…
Filter option 4 – Hotel name of stay
Filter option 5 – Duration of stay
Filter option 6 – Your party - Quantity adults and children age of children
Filter option 7- Distance to travel for example maximum 5 miles
There could also be a transport option if local taxi firms buy add space on the app.
How the app works
23.
24. What the app does
Once this is loaded and finds hotels in your area it then gives you a list that you swipe through.
Each page gives you images and description of each registered hotel in your search vicinity.
On the hotel page there is a like / dislike function for each venue if you like a specific hotel you
are then selected as an active exchange participant. You then get a list of dates / times you wish
to exchange on.
Once a like has been matched you then click agree swap the other client and linked hotels
receive notice of agreement.
The hotels receive your information you then go to the exchange hotel and inform them of your
arrival you then receive a Holi-swAP wrist band that allows you to freely access the new hotels
facilities.
This does not include a bedroom – Unless the hotel chooses at their own discretion to provide
one.
If a direct customer swap is not made the chosen hotel can choose if it wants to invite the
interested party for a sample session
What the app does
25.
26.
27. Advertisement opportunities
Hoteliers have a chance to gain more client contacts
Brand awareness to new clients
A chance to learn more about your competitors via client feedback
Learn more about your own strengths and weakness from client feedback
Obtain customer information
Grow a target audience for future promotions / offers
Use a new form of social media to upsell your product
Become a pioneer
Low cost risk to hotels and clients
Additional revenue streams
Benefits to you
28.
29. Finance
Facebook
LinkedIn
Twitter
Instagram
YouTube
Internet
Word of mouth
Photos
Tweets
Your own employees
Travel groups
Bloggers / Vloggers
Where to find us Communication streams
promotion
30.
31. Target market
Package holiday makers
All inclusive resorts
Lone travellers
Hotel groups / chains
Families
Popular resorts
Spain, Greece, Turkey, Portugal, Mexico, USA, Thailand, emerging resorts like
India, Cuba & China
Target market
32.
33. Travel statistics 2016/17
A summer holiday Is in the top 5 outlays per year for most households
70.8 million visits from the UK overseas 2016
Uk residents spent £43.8 Billion overseas 2016
Average British family with an annual wage of £26,500 per adult will spend 2 months salary on their summer holiday
13% of both groups look for 4 or more holidays abroad per year
38% have taken a beach holiday
80% booked online 21% phone 19% in store 11% by someone else
92% used a PC 23% used a tablet 13% used a phone to book holiday
Package holidays have increased by 6% against 2015 53% in total
47% of overseas holiday booked via a travel company or agent
36% of overseas holiday makers wanted an all inclusive experience
24% expect to spend more on their next holiday, 16% less, 11% unsure 49% about the same
2000 UK adults surveyed over 50 found 91% on average return to the same resort within 12 months
41% Would consider returning to the same hotel
Recommendations and word of mouth prove the most popular reason for choosing a hotel or resort
statistics
34.
35. Travel statistics 2016/17
Brits outside of Europe spent an average of £51 per day 2016/17
Brits in Europe spend an average of £60 per day 2016/17
Average stay for a travelling Brit was 10 nights 2016/17
Spain is the most popular destination for Brits 14.7 Million 88% for holiday 2016/17
Turkey decreased from 1.5 Million to 1.1 Million Brit visitors 2016/17
Spain, France, Italy, Eire & USA in this order are the most popular destinations for Brits
2016
All inclusive holidays have grown by 32% since 2011 (Mintel report)
Turkey, Egypt and Mexico are the highest growth destinations
Balkan holidays have 50 of its 63 Bulgarian resorts as all inclusive
Statistics show 1 in 4 holidays sold are now all inclusive
Thomas Cook have increased their all inclusive offering in Majorca by 20% for 2017
statistics
36.
37. To summarise
App delivery once hotel groups are signed up
Marketing strategy to be put in place with partners to maximise exposure
App launch in time for summer 2019
Investment opportunities
Development plan with partners
Can you afford to miss out on this opportunity?
Get on board and together let’s enjoy the trip!
www.holi-swap.com
info@holiswap.com
Information sources – Google, ABTA, Media sources,
Summary