U.S. Government Initiatives to Promote U.S.        Higher Education Overseas                            NAFSA Region XII  ...
Agenda• U.S. Commercial Service programs and services  for education institutions by Douglas Wallace,  CS San Francisco, C...
U.S. Commercial ServiceNetwork:                                                     U.S. Commercial Service   150 offices...
U.S. Commercial Service   Programs and Services:     – Market Research Reports     – Webinars     – Catalogue Road show  ...
Market Research   List of recent titles     – China: Guangdong Education Report     – Education and Training Services – A...
WebinarsUpcoming:   International Student Recruitment in Saudi Arabia (November 19, 2012)   International Student Recrui...
Webinar Sample2 for 1 Webinar on Recruiting Students from Hong Kong and Southern ChinaDATE: December 2009 (NEW DATE!)TIME:...
Catalogue Road Show Example – China 2009 China is one of the hottest international student markets. In academic year 2007/...
Virtual Education Fairs                                                     1st School   2nd School • 13 virtual agent/par...
Virtual Education Fair at the U.S. Embassy inChile - May 2010                               Upcoming VEFs for             ...
Sample Upcoming Virtual Education FairTwo Northeast China Virtual Education Fairs - Limited to 8appropriately accredited U...
Visiting Education Delegations to the U.S.     Example       Shanghai Education Delegation visiting the Bay Area          ...
VISITING EDUCATION DELEGATION AGENDA                    Wednesday, October 19, 20118:30 AM Event Registration/Refreshments...
Visiting Chinese Education Delegation     San Jose, California - October 2009
Official USDOC-led Education Trade Missions   Education Mission to Brazil Stops: Brasilia, Sao Paulo, Rio 8/30/12 –    9/...
Support Education Fairs in the U.S. & Abroad   Education & Careers Expo 2011 Type: Trade Fair Status: Regional    Clearan...
U.S. Commercial Service Business Development Single School Promotion International Partner Search   – Report of qualifie...
Helpful Links to Resources   http://export.gov/industry/education/index.asp              US Commercial Service Education ...
New! StudyCalifornia.us InitiativeGoals & Objectives– Composed of appropriately-accredited educational and  training organ...
StudyCalifornia.us InitiativeRegistered Schools   Alliant International University                 •   Monterey Institute...
StudyCalifornia.us InitiativeSchool Template   (College   logo)   Insert “Name of Institution” here   Main website of i...
StudyCalifornia.us InitiativeSchool Template   Student demographics: Include information about gender, home country,    e...
StudyCalifornia.us InitiativeSchool Template   Cost of attendance and financial assistance: Include tuition & fees as    ...
Other “Study State” WebsitesNot every state has created their own website yet, but it israpidly growing in popularity. Her...
StudyNewYork.us
StudyNewJersey.us
StudyGeorgia.us
StudyCalifornia.us
Upcoming Study California Meetings/Webex Study California Roundtable Thursday, October 25 from 2-5 pm at  the San Jose Ch...
StudyCalifornia.us InitiativeTo Register For questions, please contact:          Gabriela Zelaya, International Trade Spe...
Contact us todayto connect with a world of opportunity.export.gov | 800.USA.TRADE
Testimonial from Foothill-De Anza Community  College District on US Commercial Service  programs
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Us govt initiatives to promote us higher ed overseas

  1. 1. U.S. Government Initiatives to Promote U.S. Higher Education Overseas NAFSA Region XII Wednesday, October 24, 2012 San Jose, CA Douglas Wallace Senior Commercial Officer US Commercial Service– San Francisco, CA Douglas.Wallace@trade.gov Gabriela Zelaya International Trade Specialist US Commercial Service – San Jose, CA Gabriela.Zelaya@trade.gov
  2. 2. Agenda• U.S. Commercial Service programs and services for education institutions by Douglas Wallace, CS San Francisco, CA• Study California initiative and update by Gabriela Zelaya, CS San Jose, CA• Open for Q&A and Discussion
  3. 3. U.S. Commercial ServiceNetwork: U.S. Commercial Service 150 offices in 80 countries 100 locations across U.S. Global Education & Training Team Domestic Field Offices International Field OfficesMission:• Promote the exports of U.S. goods and services• Work with federal agencies, NAFSA, AAIEP, consortia, partners * U.S. Education services sector earned just over $20.23 billion during the 2010/2011 academic year, making it one of the largest and most visible American services exports. (NAFSA, 2010/2011 Economic Impact Statement, http://www.nafsa.org/Explore_International_Education/Impact/Data_And_Statistics/What_Is_the_Value_of_Internati onal_Students_to_Your_State_/ )
  4. 4. U.S. Commercial Service Programs and Services: – Market Research Reports – Webinars – Catalogue Road show – Virtual Education Fair – Visiting Education Delegations – U.S. Government Education Trade Missions – Support Domestic and International Education Trade Fairs – U.S. Commercial Service Business Development via Gold Key and International Partner Search – Study Consortia and Websites
  5. 5. Market Research List of recent titles – China: Guangdong Education Report – Education and Training Services – A Top Export Prospect for Mexico – Sweden: International Student Recruitment – Destination Trends – Visa – Competitor Markets – Best in US – Testing for US schools http://www.export.gov – Market Research • Market Research Library – Search “Education” under “Services Industry” Reports
  6. 6. WebinarsUpcoming: International Student Recruitment in Saudi Arabia (November 19, 2012) International Student Recruitment in Israel Webinar (Late Fall/Winter 2012)Past Webinars Brazil Webinar Strategies to Recruit Students from Chile Tapping into Northeast Chinas Under-tapped Education Market Canada Webinar Hong Kong Overview Webinar Education in Venezuela Getting the Most out of Trade Shows International Recruiting U.S. State Department Visa Program U.S. Visa Facilitation for Business Traveler
  7. 7. Webinar Sample2 for 1 Webinar on Recruiting Students from Hong Kong and Southern ChinaDATE: December 2009 (NEW DATE!)TIME: 5:00pm PST, 7:00pm CST, 8:00pm EST (Recorded Version also available)COST: $35 Includes both Hong Kong and Southern ChinaREGISTER: https://emenuapps.ita.doc.gov/ePublic/newWebinarRegistration.jsp?SmartCode=0Q2L The U.S. Embassy in Hong Kong invites you to a special, 2-for-1 webinar event on recruitment strategies for 2 locations - Hong Kong and southern China. Cost $35. As the need for world-class education grows in Hong Kong and Southern China, coupled with an excess demand and small supply, opportunities abound in the region for U.S. Institutions to recruit students to their respective campuses, build and increase exchange program opportunities and develop partnership ventures with new schools. Join us for this program and learn how to best position your school in the market to attract students. We will be covering these topics and many more…. How are effective schools targeting HK Students? What strategies are they using? Impact of Social Networking on Recruitment efforts What strengths do HK students see from US Schools vs competitors schools and how can we leverage that against other recruiting countries? What are the best methods for interacting with students ( agents, fairs, etc)? We can’t pay agents. Are there other way to work an agent agreement? Compare the Community colleges, ESL programs and Universities as seen by the HK students
  8. 8. Catalogue Road Show Example – China 2009 China is one of the hottest international student markets. In academic year 2007/08, over 80,000 Chinese students went to the United States to study. That’s roughly a 30 percent increase from two years ago. China is the second leading place of origin for students coming to the United States, following India. U.S. schools compete aggressively with Great Britain, Australia and Canada. China Education Exhibition (CEE) is one of China’s largest education fairs. Around 40 U.S. colleges and universities will exhibit at CEE with the goal of recruiting Chinese students to attend their school. CEE will be running from Oct 16-18 in Beijing, and Oct 24-25 in Shanghai. An estimated 70,000 parents and students will attend CEE in Beijing and Shanghai to investigate overseas education opportunities. Schools from around the world will be in attendance. CS Beijing and Shanghai will be going to do a US Education Catalog Event in CS/EducationUSA booth at China Education Expo 2009. CEE CS/EducationUSA Catalog Show Benefits: • Professional representation by the U.S. Commercial Service staff • Market exposure for your University in our Catalog Show Booth • Premium location • Briefing visitors and exhibitors on your University. • Featuring your products/services and stated objectives on our Website: www.buyusa.gov/china • Low-cost service (Participation Fee: Only US $ 100 per stop, US $ 200 both cities)
  9. 9. Virtual Education Fairs 1st School 2nd School • 13 virtual agent/partner fairs held to date Presenter Presenter • For individual schools or consortia (8 min.) (8 min.) • 2010: Chile, S. China, Indonesia, Vietnam 3rd School Presenter projector/screen (8 min.)Partners CS CS Indonesia WEBEX Moderator 4th School Distribute to Partners in Advance: Presenter (8 min.) School DVDs/Profiles/Other Materials 5th School U.S. Clients - Community Colleges, Intensive Presenter English Programs, 4-year Colleges and (8 min.) Universities, Private High Schools
  10. 10. Virtual Education Fair at the U.S. Embassy inChile - May 2010 Upcoming VEFs for Fall/Winter 2012: India – November 2012 Vietnam – March 2013
  11. 11. Sample Upcoming Virtual Education FairTwo Northeast China Virtual Education Fairs - Limited to 8appropriately accredited U.S. Four-Year Colleges and Universities,Boarding Schools and Private High Schools for each fair:China is the 2nd largest source for international students in the U.S. with 19.8%increase last year and the Northeast China area has some of the bestopportunities for recruitment.Date: Thursday, December 15th, 2011Time: 7:30 pm EDT (6:30 pm CDT, 5:30 pm MDT, 4:30 pm PDT)Optional Participation: Visa Briefing 9:00 pm EDT (8:00 pm CDT, 7:00 pmMDT, 6:00 pm PDT)Location: Agents from Shenyang, Harbin, and Dalian, China, will visit theU.S. Consulate in Shenyang to participate in the program. U.S. schoolsparticipate via computer from work or home.To Register: Send email to Greg Thompson, greg.thompson@trade.gov.For questions or more information call, 214-712-1932, or 408-535-2757,ext. 107.
  12. 12. Visiting Education Delegations to the U.S. Example Shanghai Education Delegation visiting the Bay Area Wednesday, October 19th, 2011 9:00 am - 5:00 pmAre you interested in an excellent opportunity to recruit international students from one of the world’s largest suppliers of international students without leaving the Bay Area?Meet with the U.S. Commercial Service Education Specialist from Shanghai,China, along with a delegation of agents and university representatives. Theagents are from China’s largest, most reputable and best performing agencieshandling recruitment both regionally and nationally. The purpose of the visit isto establish cooperation with U.S. schools and learn more about referringstudents to specified educational opportunities in the United States.Participating U.S. schools will have the opportunity to provide a 20 minutepresentation to all of the delegates (12+), followed by participation in a miniEducation Fair where U.S. school representatives will have table top displaysof their brochures.
  13. 13. VISITING EDUCATION DELEGATION AGENDA Wednesday, October 19, 20118:30 AM Event Registration/Refreshments9:00 AM Begin Program: Education delegation introductions **Presenters (20 min. each with 5 min. intermission) 9:15 AM School 1 1:25 PM School 7 9:40 AM School 2 1:50 PM School 8 10:05 AM School 3 2:15 PM School 9 10:30 AM Break (10 min.) 2:40 PM School 10 10:40 AM School 4 3:00 PM Education mini Fair 11:05 AM School 5 5:00 PM Program Ends 11:30 PM Lunch on Own ************************** 1:00 PM School 6 Site Visits scheduled on next day.
  14. 14. Visiting Chinese Education Delegation San Jose, California - October 2009
  15. 15. Official USDOC-led Education Trade Missions Education Mission to Brazil Stops: Brasilia, Sao Paulo, Rio 8/30/12 – 9/6/12 Contacts: Ms. Patricia Marega, CS Sao Paulo; Joan Kanlian, CS New York. Education Mission to Vietnam and Indonesia Stops: Jakarta, Indonesia 4/3/2011 - 4/4/2011 Ho Chi Minh City, Vietnam 4/5/2011 - 4/7/2011 Hanoi, Vietnam 4/7/2011 - 4/8/2011 Contacts: Mr. Joe Kaesshaefer, CS Jakarta; Mr. David Averne, CS Ho Chi Minh City; Mr. James Mayfield, CS Ho Chi Minh City Education Mission to India Stops: New Delhi, India 2/7/2011 - 2/8/2011 Chennai, India 2/9/2011 - 2/10/2011 Mumbai, India 2/10/2011 - 2/11/2011 Contacts: Ms. Aileen Nandi, CS Chennai
  16. 16. Support Education Fairs in the U.S. & Abroad Education & Careers Expo 2011 Type: Trade Fair Status: Regional Clearance / Proposal Comments Lead Unit: Trade Event Programs Stops: Hong Kong, Hong Kong 2/16/2011 - 2/19/2011 Contacts: Mr. Derek Lau Commerce: Hong Kong 2011 Spring OH! Study Education Fair Type: Trade Promotion Event Status: Approved Lead Unit: Individual Post Stops: Taipei, Taichung and Kaohsiung, Taiwan 3/12/2011 - 3/15/2011 Contacts: Ms. Grace Tao NAFSA 2011 Annual Conference & Expo Type: Trade Promotion Event Status: Approved Lead Unit: Individual Post Stops: Jakarta, Indonesia 5/29/2011 - 6/3/2011 Contacts: Mr. Henry Sutanto Commerce: Jakarta China Education Expo Type: Trade Promotion Event Status: Approved Lead Unit: Individual Post Stops: Beijing, China 10/13/2011 - 10/15/2011 Contacts: Ms. Jing Qiu Commerce: Beijing 2011 Fall OH! Study Education Fair Type: Trade Promotion Event Status: Approved Lead Unit: Individual Post Stops: Taipei, Taichung, Kaohsiung, Taiwan 10/15/2011 - 10/18/2011 Contacts: Ms. Grace Tao Commerce: Taipei
  17. 17. U.S. Commercial Service Business Development Single School Promotion International Partner Search – Report of qualified partners in a country region Gold Key Matching Service – Prescreened appointments with overseas partners
  18. 18. Helpful Links to Resources http://export.gov/industry/education/index.asp US Commercial Service Education Team Website http://www.export.gov/eac/trade_events.asp Search for education events http://export.gov/tradeevents/index.asp Official trade shows and events http://www.nafsa.org/_/File/_/eis07/California.pdf http://opendoors.iienetwork.org/?p=113119 https://www.osac.gov/ Business traveler security updates. Overseas Security Advisory Council, a collaborative effort of State Dept., Homeland Security, and the Transportation Security Administration (TSA).
  19. 19. New! StudyCalifornia.us InitiativeGoals & Objectives– Composed of appropriately-accredited educational and training organizations in the State of California.– Will connect international students and professionals with quality education and training options in California.– Will promote and market education opportunities in California.– Will increase the visibility of California education and training, abroad and domestically.– StudyCalifornia.us activities would be conducted in a way that serves the common needs of all participants.– Study California.us site will be translated into Arabic, French, Japanese, Korean, Mandarin, Portuguese, Spanish, and Vietnamese.
  20. 20. StudyCalifornia.us InitiativeRegistered Schools Alliant International University • Monterey Institute of International Studies Antioch University • National University California Lutheran University • San Francisco State University California State University, East Bay • San Jose City College California State University, Fresno • San Jose State University California State University, Fullerton California State University, Long Beach • San Mateo Community College District California State University, Sacramento • Santa Barbara City College California State University, San Marcos • Santa Clara University California State University, Stanislaus • University of California, Berkeley California State University, Northridge • University of California, Davis College of the Canyons • University of California, Irvine College of the Desert DeVry University • University of California, Los Angeles El Camino College • University of California, Merced Foothill and DeAnza Community College District • University of California, Riverside Humboldt State University • University of California, San Diego John F. Kennedy University • University of California, Santa Barbara Menlo College • University of California, Santa Cruz MiraCosta College Mission College • West Hills Community College District
  21. 21. StudyCalifornia.us InitiativeSchool Template (College logo) Insert “Name of Institution” here Main website of institution and website for Int’l Student Office Full address: City, ST ZIP Contact Information: Include name, email, phone and any other contact information, including link to college’s inquiry form. Degree/Certificates offered: List degree types (as defined on website) and include link to full program listing on college’s website About the institution: Overview paragraph
  22. 22. StudyCalifornia.us InitiativeSchool Template Student demographics: Include information about gender, home country, etc. ESL program and/or support services: Description of ESL program and support services Student Housing options: What, if any, options do int’l students have for housing? Links to site are encouraged. Application deadlines: Include dates and any notes about application deadlines (by school, by program, ED, etc) Admission requirements for first year and transfer students: Any special notes, please list here. International Student visas issued: F1, J1, both?
  23. 23. StudyCalifornia.us InitiativeSchool Template Cost of attendance and financial assistance: Include tuition & fees as well as any financial aid programs. Links to site are encouraged. Internship opportunities (if available): Include examples of internships available for international students (paid, nonpaid). Student activities and campus life: Description of life outside the classroom. Include cultural groups or activities that may be of interest to int’l students. Please provide 3 - 4 photos of your school. Link to admissions application
  24. 24. Other “Study State” WebsitesNot every state has created their own website yet, but it israpidly growing in popularity. Here are some of the states thatalready have: – http://www.studynewyork.us/ - Study New York – http://www.studygeorgia.us/ - Study Georgia – http://www.studynewjersey.us/ - Study New Jersey – http://www4.uwm.edu/Org/studywi/ - Study Wisconsin – http://www.studyillinois.info/ - Study Illinois – http://www.studytexas.us/ - Study Texas – http://www.studymississippi.org/ - Study Mississippi – http://www.studylouisiana.org/ - Study Louisiana – http://www.studyoregon.com/index.php - Study Oregon
  25. 25. StudyNewYork.us
  26. 26. StudyNewJersey.us
  27. 27. StudyGeorgia.us
  28. 28. StudyCalifornia.us
  29. 29. Upcoming Study California Meetings/Webex Study California Roundtable Thursday, October 25 from 2-5 pm at the San Jose Chamber of Commerce Board Room 101 W. Santa Clara Street, San Jose, CA 95113. Please notify Gabriela Zelaya at 408-335-9202 or email gabriela.zelaya@trade.gov if you are interested in attending.
  30. 30. StudyCalifornia.us InitiativeTo Register For questions, please contact: Gabriela Zelaya, International Trade Specialist U.S. Commercial Service, San Jose, CA Email: gabriela.zelaya@trade.gov Office: 408-535-2757, ext. 107 Work Cell: 408-335-9202* For a copy of the presentation, please email me at gabriela.zelaya@trade.gov
  31. 31. Contact us todayto connect with a world of opportunity.export.gov | 800.USA.TRADE
  32. 32. Testimonial from Foothill-De Anza Community College District on US Commercial Service programs

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