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Intro portfolio

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Intro portfolio

  1. 1. Nicole Cooper<br />
  2. 2. A problem that the San Diego Zoo has been having is the decrease in locals visiting the zoo.<br /> I was able to come up with a billboard to encourage people in the local area to come out and see their zoo. The billboard is simple and grabs your attention. It speaks to customers on a level that understands that they have the competence to do more research on their own. Providing them with a phone number would only create more traffic on the billboard and could imply that customers aren't able to find the information themselves.<br />
  3. 3. I took the picture of the collar and edited the background and used this picture of an empty billboard to use as an example. I used MCACC’s actual logo from their website as an example. <br />Best friend<br />Running partner<br />Cuddle buddy<br />Good listener<br />I had several different ideas of what the “blank” could say.<br />I love animals! I adopted my dog from Maricopa’s Humane Society and she is my ball of sunshine. The emotional commercials get to me- but I ALWAYS cry (don’t laugh its true).<br /> I wanted to take a different route and make it more of a happy emotion.<br />
  4. 4. As a student I always notice any ASU advertisements, but how do you grab the attention of non-students?<br />I’ve seen way too many football billboards that are way too busy so I simplified it and kept the intense emotional aspects that come with being a Sun Devil.<br />
  5. 5. I participated in DECA<br />Throughout high school .<br />Senior year I <br />competed in the Marketing <br />campaign.<br />My group and I <br />created a marketing campaign for Alpine with their permission.<br />We used their budget- focused on their target market- found ways to increase their revenue during their off season.<br />__________________ <br />I loved it and I created this advertisement and several others. <br />This one is located on their Facebook<br />I’m originally from Sterling VA.<br />I loved outdoor sports and snowboarding so much that I worked for a local shop.<br /> I took the pictures myself of friends and edited the backgrounds out.<br /> Other than the Alpine Ski Shop logo everything is my original work.<br />
  6. 6. Part of the marketing campaign was implementing a frequent buyer card which I also designed. The place for the name and number of the customer could be changed and manipulated to compliment their system– they could incorporate a bar code if their system allowed it.<br />
  7. 7. For my Marketing campaign project I was Runner-Up at States held in Norfolk VA and placed top 20 at Nationals in Atlanta GA. <br /> It was one of the most fun and exciting things that I have participated in!<br />
  8. 8. I love wine and my parents have taught me to create my own palette for it.<br />When Greg Grateau from Gallo wine came in to talk to my MKT 395 class he spoke a lot about family and tradition and ideas swirled around in my mind!<br />
  9. 9. These are just a few of many ideas that I think of and draw throughout my personal interactions with advertising in my everyday life.<br />I am also currently working on logos and event planning for a friend starting a new chapter of Suicide Awareness known as Carol’s Hope Another Path. <br />I am also helping with the design process of 2 new companies that a friend is creating, the umbrella company being Ambitious Minds.<br />Please contact me with any other questions you may have!<br />(703) 964.6649<br /> <br />Nicole Cooper<br />
  10. 10. credits<br />“Life is a Highway” Rascal Flatts<br />Used:<br />Photoshop<br />Iphoto<br />Microsoft PowerPoint<br />Thank you for your time!<br />

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