2. A problem that the San Diego Zoo has been having is the decrease in locals visiting the zoo. I was able to come up with a billboard to encourage people in the local area to come out and see their zoo. The billboard is simple and grabs your attention. It speaks to customers on a level that understands that they have the competence to do more research on their own. Providing them with a phone number would only create more traffic on the billboard and could imply that customers aren't able to find the information themselves.
3. I took the picture of the collar and edited the background and used this picture of an empty billboard to use as an example. I used MCACC’s actual logo from their website as an example. Best friend Running partner Cuddle buddy Good listener I had several different ideas of what the “blank” could say. I love animals! I adopted my dog from Maricopa’s Humane Society and she is my ball of sunshine. The emotional commercials get to me- but I ALWAYS cry (don’t laugh its true). I wanted to take a different route and make it more of a happy emotion.
4. As a student I always notice any ASU advertisements, but how do you grab the attention of non-students? I’ve seen way too many football billboards that are way too busy so I simplified it and kept the intense emotional aspects that come with being a Sun Devil.
5. I participated in DECA Throughout high school . Senior year I competed in the Marketing campaign. My group and I created a marketing campaign for Alpine with their permission. We used their budget- focused on their target market- found ways to increase their revenue during their off season. __________________ I loved it and I created this advertisement and several others. This one is located on their Facebook I’m originally from Sterling VA. I loved outdoor sports and snowboarding so much that I worked for a local shop. I took the pictures myself of friends and edited the backgrounds out. Other than the Alpine Ski Shop logo everything is my original work.
6. Part of the marketing campaign was implementing a frequent buyer card which I also designed. The place for the name and number of the customer could be changed and manipulated to compliment their system– they could incorporate a bar code if their system allowed it.
7. For my Marketing campaign project I was Runner-Up at States held in Norfolk VA and placed top 20 at Nationals in Atlanta GA. It was one of the most fun and exciting things that I have participated in!
8. I love wine and my parents have taught me to create my own palette for it. When Greg Grateau from Gallo wine came in to talk to my MKT 395 class he spoke a lot about family and tradition and ideas swirled around in my mind!
9. These are just a few of many ideas that I think of and draw throughout my personal interactions with advertising in my everyday life. I am also currently working on logos and event planning for a friend starting a new chapter of Suicide Awareness known as Carol’s Hope Another Path. I am also helping with the design process of 2 new companies that a friend is creating, the umbrella company being Ambitious Minds. Please contact me with any other questions you may have! (703) 964.6649 Nacoope1@asu.edu Nicole Cooper
10. credits “Life is a Highway” Rascal Flatts Used: Photoshop Iphoto Microsoft PowerPoint Thank you for your time!
