An introductionary presentation about Social Media

2. “An umbrella term that
defines the various activities
that integrate technology,
social interaction, and the
construction of words,
pictures, video and audio.”
Source: Wikipedia

3. "SOCIAL MEDIA ARE THE TOOLS THAT
FACILITATE ONLINE COMMUNICATION"

5. WHICH TYPES OF
SOCIAL MEDIA CAN
WE DISTINGUISH?

6. 1. COLLABORATION
PROJECTS
Wikipedia, Quora

7. 2. (MICRO)BLOGS
Twitter, Wordpress, Tumblr

8. 3. CONTENT COMMUNITIES
YouTube, Flickr, Vimeo, Picasa

9. 4. SOCIAL NETWORKS
LinkedIn, Facebook, Hyves, Google+

10. 5. VIRTUAL WORLDS
(GAMING / SOCIAL)
World of Warcraft, Minecraft,
Runescape, Second Life, Habbo Hotel

11. THE
SOCIAL
WEB

12. HOW BIG
IS SOCIAL
MEDIA?

14. STATS & NUMBERS WORLDWIDE

15. 901 MILLION ACCOUNTS
700 MILLION VISITS (MARCH 2012)
2.7 BILLION LIKES / COMMENTS EACH DAY
1 BILLION POSTINGS EACH DAY
AVERAGE USE 7 HOURS (MARCH 2012)
VALUE $ 104 BILLION

16. 50 MILLION ACCOUNTS
6.4 MILLION USERS
BOUGHT BY
FACEBOOK FOR
$ 1,000,000,000.-

18. 607 MILLION REGISTERED ACCOUNTS
140 MILLION ACTIVE USERS (JUNE 2012)
55% ARE MOBILE USERS
400 MILLION TWEETS EACH DAY

19. 161 MILLION REGISTERED ACCOUNTS
107 MILLION UNIQUE VISITORS EACH MONTH
PROFESSIONAL B2B NETWORK

20. 29 MILLION VISITORS (MARCH 2012)
9 MILLION PRESENTATIONS
BOUGHT BY LINKEDIN FOR
$ 119 MILLION

21. 2ND LARGEST SEARCH ENGINE WORLDWIDE
800 MILLION REGISTERED ACCOUNTS
4 BILLION VIEWS EACH DAY
UPLOAD 60 HOURS OF VIDEO PER MINUTE

22. 170 MILLION ACCOUNTS (APRIL 2012)
61 MILLION VISITORS (MARCH 2012)
3-5 MINUTES PER VISIT

23. FASTEST GROWING SOCIAL NETWORK
VISUAL PRESENTATION, INTEREST DRIVEN
10.4 MILLION USERS (FEBRUARY 2012)
MORE TRAFFIC THAN GOOGLE+/LINKEDIN
80% IS FEMALE
10% IS MORE LIKELY TO BUY
THEY SPEND 10% MORE THAN AVERAGE

24. WHAT ABOUT SOCIAL MEDIA
IN THE NETHERLANDS?

25. 9.7 MILLION ACCOUNTS (JANUARY 2012)
5.2 MILLION UNIQUE VISITORS (MARCH 2012)
20% USES DAILY
BOUGHT BY TELEGRAAF
FOR APPR. EURO 40-44 MILLION (SPECULATION)

26. 6.6 MILION REGISTERED ACCOUNTS
8.7 MILLION UNIQUE VISITORS
66% USE DAILY
3.4 MILLION REGISTERED ACCOUNTS
3.6 MILLION UNIQUE VISITORS
10% USES DAILY
PERIOD MEASUREMENT JANUARY – JUNE 2012

27. 1.05 MILION REGISTERED ACCOUNTS
418,621 ACTIVE USERS
4.1 MILLION UNIQUE VISITORS
50% USES DAILY
7.5 MILLION UNIQUE VISITORS
VIA PC/LAPTOP
PERIOD MEASUREMENT JANUARY – JUNE 2012

28. WHAT IS HAPPENING
RIGHT NOW?

29. 1. EVERYBODY IS
GOING MOBILE

30. 60% OF THE
DUTCH OWN
AT LEAST 1
SMARTPHONE

31. FUTURE PREDICTIONS OF
MOBILE DEVICE OWNERSHIP

32. 2. MOBILE PAYMENTS

33. MOBILE ATTRACTIVENESS
Source: https://chrispontonbdm.wordpress.com/
http://www.rfintelligence.co.uk/

34. 3. SECOND SCREEN

35. TABLETS WILL DECREASE
NECESSITY OF PC’S

37. 4. ONLINE WORD
OF MOUTH

38. 70% TRUST CONSUMER
OPINIONS POSTED ONLINE

39. WHO DO YOU
TRUST MORE?

40. THIS
GUY?

41. OR THIS
GUY?

42. 5. LOCATION
BASED SERVICES
AND GEO-FENCING

43. CHILD LOCATION SERVICES
CAR JACKING DEVICES
CHECK-INS (FOURSQUARE)

44. 6. GAMIFICATION

46. 7. VIDEO

47. 8. CONTEXT

49. WHY USE CONTENT MARKETING?

50. SO WHAT ABOUT ALL
THAT SOCIAL MEDIA?

51. WELL, IT’S NOT ACTING
LIKE A ROBOT

52. WELL, IT’S NOT
SPAMMING

53. WELL, IT’S NOT JUST
SENDING MESSAGES

54. REMEMBER YOUR
FIRST DATE

55. IF YOU’RE
LUCKY

56. YOU PROBABLY DO NOT ASK THE
QUESTION THE SAME NIGHT

57. THEN DO NOT BEHAVE
THAT WAY ON

58. IT’S ALL ABOUT

59. IT’S ABOUT
HELPING OTHERS

60. IT’S ABOUT
ASKING QUESTIONS

61. IT’S ABOUT
GIVING ANSWERS

62. IT’S ABOUT
SHARING INFORMATION

63. IT’S ABOUT
COLLABORATION

64. IT’S ABOUT
ADDING VALUE

65. IT’S ABOUT
INVESTING IN RELATIONSHIPS

66. HOW CAN MY BUSINESS
USE SOCIAL MEDIA?

67. FOR PR AND/OR CRISIS
COMMUNICATION

68. KLM - ICELAND

69. FOR CUSTOMER SERVICE
(WEBCARE)

70. YOUPGATE

71. FOR LOYALTY
PROGRAMS

73. FOR LEAD
GENERATION

75. FOR ONLINE
CONVERSATION

76. FOR BRAND
BUILDING

77. “IT TAKES 20 YEARS TO BUILD
A REPUTATION AND FIVE
MINUTES TO RUIN IT.”
“IF YOU THINK ABOUT THAT, YOU’LL DO
THINGS DIFFERENTLY” - Warren Buffet

78. FOR THOUGHT
LEADERSHIP

79. GARY VAYNERCHUCK
THE WINE GUY

80. SO,
WHAT’S NEXT?

81. 1. DETERMINE YOUR GOALS

82. 2. DEFINE
YOUR AUDIENCE

83. 3. START
LISTENING

84. 4. GIVE
REACTIONS

85. 5. ENGAGE

86. “ENGAGING
CONTENT DRIVES
SOCIAL MEDIA
SUCCESS”

87. SOCIAL MEDIA TOOLBOX
(JUST A FEW)

88. NEWS
CONVERSATIONS
DISCOUNTS
WEBCARE

89. TEAM SPORTS
EVENTS
PERSONNEL
COMPANY INSIDE
WORK PLACE

90. PROFESSIONAL NETWORK
DISCUSSIONS
VACANCIES
THOUGHT LEADERSHIP
BECOME BRAND TO WORK FOR

91. VIDEO-CONTENT
PORTRAITS
BUSINESS UNITS
TUTORIAL VIDEOS
INSTRUCTION VIDEOS

92. SO START, GET SOCIAL

93. MARK BASTIAANS
twitter @myjoydy