This document discusses SEO strategies for companies on Long Island and provides 3 ideas to consider. The first idea is to focus on keywords that have lower competition through more specific geographic terms. The second is the importance of reputation management by promoting positive links and reducing negative press on the first few pages of Google. The third idea is that SEO involves different types of content creation, such as press releases and blogging, to build strong platforms and share content widely. Overall SEO is presented as a powerful tool that companies should utilize to improve their online visibility and standing.