2. Introducing GLOSS
gloss (glôs, glõs)
1. A cosmetic that adds shine or luster.
2. A collection of notes.
What Women Want.
GLOSS inspires and empowers women with fresh, useful and engaging
information that answers life’s little questions. With a focus on how-to content,
must-have products and need-to-know tips for today’s busy women,
myGLOSS.com delivers thousands of pieces of high-quality content to more
than a quarter million visitors per month.
Our growing GLOSStv brand offers product reviews and how-to videos to
support our editorial features.
3. Stats & Demographics
VISITORS / MONTH GENDER
Nov ‘12 239,000 Female 91%
Dec ’12 267,000
AGE
NEWSLETTER READERS
57,000 18 - 34 52%
35 – 54 31%
LOYALTY
75% visit GLOSS at HOUSEHOLD INCOME
least 3x per week $30K+ 21%
$60K+ 36%
$100K+ 39%
median HHI: $80K+
EDUCATION
College Degree 37%
Graduate Degree 9%
CHILDREN
At least one child 77%
* Based on combined data from Google Analytics, Alexa, Compete, and Quantcast
4. Opportunity: Sponsored Post
Sponsored posts provide our more than 250,000 readers per
month with relevant, useful content written by GLOSS editors
and presented by a brand partner.
As a post sponsor, partners work with our editors on article topic(s) and
receive 100% share of voice on the page including:
“Sponsored by” logo with click-thru at top of page
Custom background / skin on page
300x250 banner placement on page
The post is also:
Featured on the myGLOSS.com homepage (5,000 views per day)
Case Study: P&G Beauty
In our daily newsletter reaching 50,000+ subscribers (optional)
Procter & Gamble’s Beauty Unit
sponsored a post written by GLOSS Article sponsors also benefit from our status as a Google News provider –
editors about their award-winning beauty
products. The placement received over article is featured within Google News and typically appear near the top of
24,000 views. organic searches as well. Sponsored articles remain active within the GLOSS
Sponsored Post Fee: $1000 network of sites for at least 12 months.
Newsletter inclusion add-on: $250
5. Opportunity: Sponsored Email
Sponsored emails provide a direct
connection to our readers for
maximum reach and impact.
Our sponsored emails reach our 50,000+
readers directly – right in their inbox. With well-
above industry standard open rates, our
sponsored emails provide relevant offers and
information our readers have come to trust.
Offering our brand partners 100% share of
Case Study: Head & Shoulders for Women
voice, Sponsored Emails are written by GLOSS’
Head & Shoulders for Women engaged GLOSS for a 4-
editorial staff to ensure maximum results.
month campaign surrounding their “Good Girlfriend’s
Guide” campaign starring Alyson Hannigan. In addition to Sponsored emails are also distributed through
a full micro-site, the campaign included a sponsored email
which was distributed to our 50,000+ readers. The email our social media presences on Twitter and
generated significant response to a call-to-action directing
GLOSS readers to the H&S for Women Facebook page. Facebook.
Sponsored Email Fee: $1500
6. Opportunity: GLOSStv
GLOSStv provides our visitors with quality, engaging content on
a variety of topics. Sponsorship is available by category (ex.
green/eco-friendly, cooking/food, gadgets, etc.) or we can
create video content with brand partners which include product
placement or specific topics relevant to the brand.
GLOSStv offers regular content which is featured on the myGLOSS.com
homepage as well as in our daily newsletter.
Key Features:
• 3 – 5 minute segments offer product placement or sponsorship on player
• :15 post-roll video ad
• Daily newsletter feature
Case Study: Yoplait Kids • Homepage feature placement
General Mills’ Yoplait Kids sponsored
a series of Healthy Snacks episodes GLOSS has worked with Yoplait Kids, HP, Chronicle Books, and Baby Einstein
featuring product placement and recipes on Sponsored GLOSStv video campaigns.
using yogurt. The series received more
than 100,000 combined views and the
episode page banners have generated
click-thru rates of over 12%.
7. Additional Opportunities
In addition to standard IAB banners, Gloss
offers integrated opportunities to reach our
audience of influential women including:
• GLOSSdaily: banner, text link and sponsorship
placement in our daily newsletter with over 50,000
readers begins at just $250.
• Gloss Network: sponsorship, widgets,
integrated marketing opportunities within our
network of sites – either across the network or
within an specific site.
• The Gloss List: put your product in the hands
of our most influential readers for feedback as well
as video & print reviews within our network and
beyond.
• Gloss Parties: offline or online, we tap into our
In addition to Sponsored Posts mentioned previously,
network of savvy women and host parties that
GLOSSdaily offers a 100% share of voice sponsorship which engage influencers with your brand and product.
provides a partner with a 300x250 banner and Sponsored Link Online, we leverage our community within the
with 40 words of text and up to 3 links. Gloss network as well as via Twitter and Facebook.
GLOSSdaily Sponsorship: $300
8. In Good Company
“
Partner with GLOSS and you’ll be in good company. So far, we’ve created successful
campaigns for leading companies and brands including:
• General Mills
• Procter & Gamble Lolita Carrico launched
• The Clorox Company myGLOSS.com almost two
• Head & Shoulders
months earlier than
• Disney Home Entertainment
• Yoplait / Yoplait Kids originally planned because
• Seventh Generation of a major partner that
• Baby Einstein
wanted to do a campaign
• Hallmark Cards
• Got Milk? with [her new project]. –
”
• Robitussin Entrepreneur Magazine,
• CVS / Longs Drugs
• Oroweat / Arnold Breads November 2009
• COVERGIRL
• Kashi
• Mattel
• Nestle
• Activision
• Baskin Robbins
