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COMPANY
PROFILE
General Information
                                                                         Head Office
     Company

SPBNET Company was established in 2003. Company focuses its
effort on delivering business solutions and internet tech support
and consulting for the corporate customers. SPBNET main
competence is web applications (Internet and Intranet)
projection and development as well as support and promotion
services.


    Solutions and services
  • Websites, social networks, web applications
  • Intranet systems
  • Multimedia (flash presentations, cards, trailers, games)
  • Internet Marketing
                                                                        License and certificates:
  • Internet projects tech and information servicing
                                                                    • Certificate by Yandex (Russia’s largest internet
                                                                    search engine) № 07-310 from April, 6, 2007
                                         Specialists                (authorized partner)
      Projects
                                        on the staff:
     developed:                                                     • Accreditation certificate from Russian largest
                                                                    contextual advertising service Begun № 2007-
                                                                    518 from 01.01.2007
                                           > 30
     > 120                                                          • Governmental        license      №     31981   for
                                                                    telematics services (valid till May, 31, 2010)


                                                                                                                     2
SPBNET Clients




                 3
Branch Companies


                   Internet advertising agency Netrika
                   Netrika is an Internet advertising agency established in 2008. It is
                   involved in rendering promotional services like media planning,
                   ads production (banners), banner advertisements placement,
                   contextual advertising placement, SMO & SMM, PR on the net.

                   www.netrika.ru


                   Creative design studio Deepartment
                   Deepartment is a creative design studio established in 2007. It is
                   involved in development of website design, graphical design,
                   multimedia presentation production and promo sites.

                   www.deepartment.ru




                                                                                    4
Partners

PeterStar Company is one of the leaders of the telecommunications market of
Russia’s Northwest Region. SPBNET is an outsourcing developer of web
solutions for PeterStar clients. SPBNET designed the project of a new PeterStar
corporate website launched in 2008.


SPN Ogilvy Public Relations - Russian branch of the largest international communication
company Ogilvy Public Relations Worldwide. SPBNET company consults agency
personnel about Internet technologies and implements a part of works of the agency.




One of the largest communication and advertising agencies in St.Petersburg.
SPBNET Company is agency’s partner in web projects design, management and
implementation.


Yandex Company operates Russia’s largest internet search engine and affiliated
services including text-based advertising system (Google AdWords analogue).
SPBNET is the official Yandex partner (Yandex.Direct advertising system) and has
certified specialists on the staff.


Begun – the leading Russian contextual advertising network covering the most
popular sites of Russian Internet. SPBNET is the official Begun partner, and
due to that SPBNET clients have special discounts on advertising within the
network.

                                                                                   5
Projects
implementation points




                        6
Typical site
    production stages


                                    Projecting
                                    stage




SPBNET project development       Project team:
features:
                                 8 specialists at the least
Profound surveys and usability
projecting before project
development start


                                                              7
Projecting

SPBNET main approach is to develop web
systems according to our client’s business
needs. Our priority are not only visual
features (design), but marketing meanings
and especially technical usability. Our feature
is that the process of web production is
foreseen by complex research of the project
target audience interests, needs and
behavior. The results of this analysis are
used by system architect to form convenient
informational structure and navigation of
the future website, to construct user
interfaces (prototypes) and data bases. The
detailed technical task is prepared on the
basis of this research.



   Owing to projecting stage
   our Client can analyze the
   proposed solution and can
   make corrections at the
   beginning of the development
   process


                                                  8
Design concept is developed in accordance with interface prototypes
approved by Client
Example:




           Prototype                              Design



                                                                      9
SPBNET Software Products


                                 Client can edit website
                           content and structure himself.
                              System feature set can be
                                    updated by attaching
                                            new modules




                            Self-developed flexible platform for
                                Internet and Intranet resources
                                                  administration

                                    Sapphire Framework




                                                                   10
Sapphire CMF features
Unlike many content management systems (CMS) Sapphire CMF has the mechanisms ensuring
fast system updating and expansion which allows using umbrella schemes in management of
groups of websites as well as integrating the web-resource with external applications and
systems used by the customer (databases, automatic control systems, 1С).


Sapphire CMF is a kind of MVC
systems, i.e. it has three basic
elements - a core (controller), data
display module (viewer) and a model
set (model) used as a basis to create
functional modules.

Functional modules are selected and
modified individually for each
project, which allows implementing
in the system any non-standard
solutions.

Sapphire CMF-based websites
smoothly integrate with the
customer’s entire business-process
system.




                                                                                        11
SPBNET web projects servicing facilities




                                                               * Services are provided if only necessary


Monthly servicing cost vary and depends on facilities need for each Client (volume of work is
estimated in hours).

Servicing is necessary for:

      Project efficiency           Information        Target audience           Loyal and regular
  and high performance                 security       and prospective            customer group
           maintenance                ensuring    customers attraction                 formation


Efficiency control
Monthly detailed report is prepared by company’s specialists and submitted to the Client

                                                                                                           12
Contacts:

15 A, Parashutnaya st., St.Petersburg
Russia 197349

Tel./fax: +7 (812) 331-555-1

E-mail: pm@spbnet.ru



                                        13

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SPBNET Company Profile_english_03.09

  • 2. General Information Head Office Company SPBNET Company was established in 2003. Company focuses its effort on delivering business solutions and internet tech support and consulting for the corporate customers. SPBNET main competence is web applications (Internet and Intranet) projection and development as well as support and promotion services. Solutions and services • Websites, social networks, web applications • Intranet systems • Multimedia (flash presentations, cards, trailers, games) • Internet Marketing License and certificates: • Internet projects tech and information servicing • Certificate by Yandex (Russia’s largest internet search engine) № 07-310 from April, 6, 2007 Specialists (authorized partner) Projects on the staff: developed: • Accreditation certificate from Russian largest contextual advertising service Begun № 2007- 518 from 01.01.2007 > 30 > 120 • Governmental license № 31981 for telematics services (valid till May, 31, 2010) 2
  • 4. Branch Companies Internet advertising agency Netrika Netrika is an Internet advertising agency established in 2008. It is involved in rendering promotional services like media planning, ads production (banners), banner advertisements placement, contextual advertising placement, SMO & SMM, PR on the net. www.netrika.ru Creative design studio Deepartment Deepartment is a creative design studio established in 2007. It is involved in development of website design, graphical design, multimedia presentation production and promo sites. www.deepartment.ru 4
  • 5. Partners PeterStar Company is one of the leaders of the telecommunications market of Russia’s Northwest Region. SPBNET is an outsourcing developer of web solutions for PeterStar clients. SPBNET designed the project of a new PeterStar corporate website launched in 2008. SPN Ogilvy Public Relations - Russian branch of the largest international communication company Ogilvy Public Relations Worldwide. SPBNET company consults agency personnel about Internet technologies and implements a part of works of the agency. One of the largest communication and advertising agencies in St.Petersburg. SPBNET Company is agency’s partner in web projects design, management and implementation. Yandex Company operates Russia’s largest internet search engine and affiliated services including text-based advertising system (Google AdWords analogue). SPBNET is the official Yandex partner (Yandex.Direct advertising system) and has certified specialists on the staff. Begun – the leading Russian contextual advertising network covering the most popular sites of Russian Internet. SPBNET is the official Begun partner, and due to that SPBNET clients have special discounts on advertising within the network. 5
  • 7. Typical site production stages Projecting stage SPBNET project development Project team: features: 8 specialists at the least Profound surveys and usability projecting before project development start 7
  • 8. Projecting SPBNET main approach is to develop web systems according to our client’s business needs. Our priority are not only visual features (design), but marketing meanings and especially technical usability. Our feature is that the process of web production is foreseen by complex research of the project target audience interests, needs and behavior. The results of this analysis are used by system architect to form convenient informational structure and navigation of the future website, to construct user interfaces (prototypes) and data bases. The detailed technical task is prepared on the basis of this research. Owing to projecting stage our Client can analyze the proposed solution and can make corrections at the beginning of the development process 8
  • 9. Design concept is developed in accordance with interface prototypes approved by Client Example: Prototype Design 9
  • 10. SPBNET Software Products Client can edit website content and structure himself. System feature set can be updated by attaching new modules Self-developed flexible platform for Internet and Intranet resources administration Sapphire Framework 10
  • 11. Sapphire CMF features Unlike many content management systems (CMS) Sapphire CMF has the mechanisms ensuring fast system updating and expansion which allows using umbrella schemes in management of groups of websites as well as integrating the web-resource with external applications and systems used by the customer (databases, automatic control systems, 1С). Sapphire CMF is a kind of MVC systems, i.e. it has three basic elements - a core (controller), data display module (viewer) and a model set (model) used as a basis to create functional modules. Functional modules are selected and modified individually for each project, which allows implementing in the system any non-standard solutions. Sapphire CMF-based websites smoothly integrate with the customer’s entire business-process system. 11
  • 12. SPBNET web projects servicing facilities * Services are provided if only necessary Monthly servicing cost vary and depends on facilities need for each Client (volume of work is estimated in hours). Servicing is necessary for: Project efficiency Information Target audience Loyal and regular and high performance security and prospective customer group maintenance ensuring customers attraction formation Efficiency control Monthly detailed report is prepared by company’s specialists and submitted to the Client 12
  • 13. Contacts: 15 A, Parashutnaya st., St.Petersburg Russia 197349 Tel./fax: +7 (812) 331-555-1 E-mail: pm@spbnet.ru 13