8. HOW BIG IS THE MARKET?
• Less than most major coffee shop
franchises, but still capable of attracting
large amounts of customers.
• Revenues: RM 10.5M/year, considerably less
than major coffee shop franchises, but
highly successful in Malaysia.
• An average of 3 shops in 50 metre-radius in
large cities, average of 2 shops in a small
town.
9. CUSTOMERS
• The majority group: students, workers and
foreigners.
• The income: RM800-1000/m
for students, RM3500+
workers & foreigners.
• The location:
densely populated
areas, most
universities' vicinity.
26. Break-even Analysis
• An analysis to determine the point at
which revenue received equals the
costs associated with receiving the
revenue.
27. Forecasted sales
• Profit figures over the next 3 years
- sale 150k
- profit 100k
• How to split profit or losses among
the owners
-devide equally
28. REFERENCES
• Book
-Hamel, G. and Prahalad, C. (1994). Competing for the future. Boston, Mass.:
Harvard Business School Press.
• Newspaper article
-Coy, P. (2014). Network Admins Wanted: New Ideas for Filling 'Middle-Skill'
Jobs. Business Week.
• Internet
- the Guardian, (2012). So what does a market analyst do, exactly?. (online)
Available at: http://careers.theguardian.com/why-consider-career-in-
market-analysis (Accessed) 13 Nov. 2014.
29. • Blog
-Roberts, J. (2014). Brilliant B2B Marketing Examples: What Made These
People and Companies Our 2014 Bright Bulb Winners Read more:
http://www.marketingprofs.com/opinions/2014/26440/briliant-marketing-
examples-from-marketingprofs-2014-bright-bulb-b2b-award-
winners#ixzz3IxQfMi2n. (Blog)Marketing Profs. Available at:
http://www.marketingprofs.com/opinions/2014/26440/briliant-marketing-
examples-from-marketingprofs-2014-bright-bulb-b2b-award-winners
(Accessed) 13 Nov. 2014.
• E-Book
-Ritson, N. (n.d.). Strategic Management. 2nd ed. [ebook] BookBoon.
Available at: http://bookboon.com/en/strategicmanagement-ebook#
(Accessed 13 Nov. 2014.)