They can be used to investigate problems in realistic settings.
The cost of surveys is reasonable when one considers the amount of information gathered (some online surveys are free).
A large amount of data can be collected with relative ease from a variety of people. Surveys allow researchers to examine many variables.
Surveys are not constrained by geographic boundaries; they can be conducted almost anywhere.
General Principles of Intellectual Property: Concepts of Intellectual Proper...
Advantages and Disadvantages of Survey in Mass Media Research.pptx
1.
They can be used to investigate problems in realistic
settings.
The cost of surveys is reasonable when one considers
the amount of information gathered (some online
surveys are free).
A large amount of data can be collected with relative
ease from a variety of people. Surveys allow
researchers to examine many variables.
Surveys are not constrained by geographic
boundaries; they can be conducted almost anywhere.
10/14/2022
Muhammad Awais
(facebook.com/awwaiis)
Advantages of Survey
2.
The most important disadvantage is that
independent variables cannot be manipulated the
way they are in laboratory experiments.
Inappropriate wording or placement of questions
within a questionnaire can bias results.
The wrong respondents may be included in survey
research. (lie about age).
10/14/2022
Muhammad Awais
(facebook.com/awwaiis)
Disadvantages of Survey