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
 They can be used to investigate problems in realistic
settings.
 The cost of surveys is reasonable when one considers
the amount of information gathered (some online
surveys are free).
 A large amount of data can be collected with relative
ease from a variety of people. Surveys allow
researchers to examine many variables.
 Surveys are not constrained by geographic
boundaries; they can be conducted almost anywhere.
10/14/2022
Muhammad Awais
(facebook.com/awwaiis)
Advantages of Survey

 The most important disadvantage is that
independent variables cannot be manipulated the
way they are in laboratory experiments.
 Inappropriate wording or placement of questions
within a questionnaire can bias results.
 The wrong respondents may be included in survey
research. (lie about age).
10/14/2022
Muhammad Awais
(facebook.com/awwaiis)
Disadvantages of Survey

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Advantages and Disadvantages of Survey in Mass Media Research.pptx

  • 1.   They can be used to investigate problems in realistic settings.  The cost of surveys is reasonable when one considers the amount of information gathered (some online surveys are free).  A large amount of data can be collected with relative ease from a variety of people. Surveys allow researchers to examine many variables.  Surveys are not constrained by geographic boundaries; they can be conducted almost anywhere. 10/14/2022 Muhammad Awais (facebook.com/awwaiis) Advantages of Survey
  • 2.   The most important disadvantage is that independent variables cannot be manipulated the way they are in laboratory experiments.  Inappropriate wording or placement of questions within a questionnaire can bias results.  The wrong respondents may be included in survey research. (lie about age). 10/14/2022 Muhammad Awais (facebook.com/awwaiis) Disadvantages of Survey