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SuperSize Kids
- 2. THE ISSUES? 2 Individual Responsibility vs Government Policy Nutritional value of foods Marketing Tactics
- 3. 3 NUTRITIONAL VALUE • 14g of sugar, 160mg of sodium, and 7g of fat in one serving. • One serving = 3 cookies
- 4. A lot more processed chemicals are in our condiments compared to in different parts of the world Presence of High fructose corn syrup or corn starch Much more sugar in the bottle manufactured in the U.S Ketchup is very popular among kids but most don't know how processed it is. 4
- 5. 5 Marketing Tactics • Food companies utilize commercials that appeal to their targeted demographic. • They present their products as one that bring happiness to the person eating it or to an entire family.
- 6. New York ban on super sized sodas is a is a step in the right direction. This Action generated a lot of pushback from fast food companies like McDonalds as well as Cocacola People are aware that these are not the best choices for their health so government policies such as this ban reinforces the healthy choice. 6
- 7. WHAT'S NEXT? 7 1. We need to see more policies focused on the food industry 2. Policies regulating the ingredients in junk foods 3. Removal of High Fructose Corn syrup from the American diet 4. Reduce influence of food companies on children's food choices through commercials.
- 8. REFERENCES Childhood Overweight and Obesity | Overweight & Obesity | CDC. (2018, September). Accessed November 16, 2019, from https://www.cdc.gov/obesity/childhood/index.html. Lerner, F. G. (2012, September 14). New York health board approves ban on large sodas. Retrieved from https://www.cnn.com/2012/09/13/health/new-york-soda- ban/index.html. Reeses Puff. (2013). Morning Star Epic [TV commercial]. Retrieved from https://www.youtube.com/watch?v=caomY5CAjwI 8
- 9. “Healthy or Junk Food? Busting Food Labels.” YouTube, CBC Marketplace, 13 Feb. 2015, Retrieved from www.youtube.com/watch?v=kUKOt_SvTQc. Hari, V. (2019, February 23). Retrieved from https://foodbabe.com/food- in-america-compared-to-the-u-k-why-is-it-so-different/ (2011). Retrieved from https://angiemakarrall.files.wordpress.com/2011/08/oreos.jpg (2013.) Retreived from https://www.flickr.com/photos/otto- yamamoto/8451984756/ 9
Editor's Notes
- The issue of childhood obesity is one that needs to be taken more seriously in terms of regulating some of the ingredients in foods that children typically put into their bodies and food companies such as fast-food chains and cereal companies etc, that advertise to children. There also needs to be a focus by parents on the food environment of children such as their school lunch and also what they eat at home.
- When it comes to the nutritional value of most foods that children eat- this includes snacks, cereal, etc- it is shocking, but not surprising, that there is little to no nutritional value. If you look at the Nutrition facts of Oreos, you will notice that there are 14g of sugar, 160mg of sodium, and 7g of fat in one serving. It is important to note that one serving is only 3 cookies and most kids will not stop at just 3 cookies but will keep on eating until they are full unless that’s the only amount that their parents allow them to eat.
- The key difference is that the bottle manufactured in the U.K lacks ingredients such as high fructose corn syrup, and corn syrup which are detrimental to our bodies. Given the surplus of corn that is produced in the United States, it is not surprising that there is some form of corn in the foods that we eat. Comparing the list of ingredients in both bottles of Ketchup makes one realize just how much more food items are processed in the United States. This makes it almost impossible to state that any food item is natural here in the United States.
- In a Broadcast by CBC, the nutritionists interviewed mentioned that “These companies will use anything and everything that they can to try to convince their customers that what’s in those packages is health food.” This line essentially summarizes the goal of these Big Food companies. Take, for instance, Reese’s Puff Morning Time Epic commercial that had every teen on their feet dancing with its catchy tune. This ad made you want to go to the nearest grocery store and pick up a box, which is what I did after seeing this commercial. This commercial is just one way that marketing tactics successfully influence the food choice of children.
- To see radical changes in the health of children as well as the actions of food companies, we need to think about changes that make us, as a society used to junk food, feel a little bit more uncomfortable. We need changes that will push us out of our comfort zone in order to see lower statistics of childhood obesity. This is why the approval of the ban on oversized soda by the NY health board is a step in the right direction. Yes, people know better and are capable of making their own food choices, but it much better when there are government policies that reinforce steps to a healthier lifestyle.
- Food Companies are willing to claim and write anything on the packaging of food items in order to get consumers to continually buy it. This is why the responsibility of children’s health does not only fall on the parents, it also falls on government intervention in terms of policies that will change some of the ingredients in foods and the accessibility to those types of foods