This is an Export Assessment Plan for Kawartha Dairy a Project for another course submitted by MTamayo. A slideshow is created to present ideas from the Export Plan submitted as part of the author's portfolio.

1. EXPORT
ASSESSMENT PLAN
BY: SWIFT IMPACT STRATEGIES

2. TABLE OF CONTENTS
01 SECTION
Executive Summary
02 SECTION
Company and Foreign
Market Assessment
03 SECTION
Entry Mode Strategy
04 SECTION
Financial Analysis

3. "Think globally, act locally."
ANONYMOUS

4. 01
SECTION
Executive Summary

5. Execut ive Summary
PHILIPPINES
Expand operations into a new export
market: Philippines
INITIAL COST
Market Research and Analysis, Legal
and Regulatory Compliance, Product
Localization and Adaptation
DISTRIBUTION
Partnering with Local Distributors,
Establishing Supply Chain Networks,
Infrastructure and Logistics Costs
PROJECTED ROI
Estimated Revenue, Profit
Projection, ROI Projections
MARKETING
EXPENSE
Branding, Packaging, and Promotion,
Advertising Campaigns , Digital
Marketing Strategies

6. STRATEGY MAP
FINANCIAL Increase revenue Incease profit Decrease fixed cost
I+D Increase satisfaction Trusted brand Sell new products
PROCESS Understand segments Decrease delivey process Start changes
PRODUCT Improve satisfacton Improve information General Comunication

7. 02
SECTION
Company and Foreign
Market Assessment

8. PROPLEM
1. Will the target market
be the same as in the
domestic market or not?
SOLUTION
The target market in the Philippines may have
similarities with the domestic market but also
significant differences due to cultural,
economic, and geographic factors.
While the domestic market might share
commonalities in preferences for quality dairy
products, the Philippines presents unique
aspects that influence consumer behavior.

9. PROPLEM
2. Why the target market
may differ in the
Philippines
SOLUTION
Cultural Preferences: The Philippines has diverse
taste preferences, especially in desserts and snacks.
Filipino consumers are inclined toward sweet flavors
and unique local ingredients in their food choices.
Climate and Seasonality: The tropical climate in the
Philippines encourages year-round consumption of
ice cream, unlike the seasonal trends witnessed in
some domestic markets.
Economic Factors: Affordability and accessibility
play a significant role in the purchasing behavior of
Filipino consumers. Value for money and cost
considerations shape buying decisions.

10. PROPLEM
3. Conversely, if there is
no change in the target
market strategy
SOLUTION
While the essence of targeting consumers who
appreciate high-quality dairy products remains
consistent, the specific product adaptations,
marketing approaches, and distribution channels may
need adjustments to resonate effectively with the
Filipino market's unique dynamics.
Kawartha Dairy's target market strategy in the
Philippines will thus encompass localized product
offerings, tailored marketing initiatives, and channel
strategies that align with the preferences and behavior
of Filipino consumers. This approach aims to
capitalize on the market's distinct characteristics
while maintaining the brand's commitment to quality
and excellence.

11. 03
SECTION
Entry Mode Strategy

12. Marketing Objectives
Market
Penetration
Action Steps: Deploy targeted marketing
campaigns, leverage local partnerships, and
intensify distribution networks in Metro Manila,
Cebu, and Davao.
Launch Localized
Flavors
Action Steps: Conduct market research,
collaborate with local flavor experts, and roll
out the new flavors emphasizing local
preferences.
Establish
Partnership
Action Steps: Engage in negotiations with SM
Supermalls, Robinsons Retail Holdings, and
Puregold Price Club for strategic product
placement.
a c h i e v e 1 5 %
m a r k e t
p e n e t r a t i o n
w i t h i n 6 - m o n t h s
w i t h i n Q 1

13. by the end of the fiscal year
Obtain a 5% SOM

14. WHOA!
A 5% SOM indicates a substantial portion of the market
share and demonstrates effective penetration and
acceptance within the target market.

15. 04
SECTION
Financial Analysis

16. Assuming the revenue of $18.7 million in 2021, let's
consider a hypothetical financial analysis:
Cost of Goods Sold (COGS 60% of $18.7 million) = $11.22 million
Gross Profit = $18.7 million - $11.22 million = $7.48 million
Projected Operating Expense = $4 million
Projected Net Profit = $7.48 million - $4 million = $3.48 million
Projected Profit Margin = 18.6%

17. THANK YOU!
DO YOU HAVE ANY QUESTIONS?
Marvie Tamayo-Wongson @mtamayo3@myseneca.ca
https://mtamayo332.wixsite.com/personal-marketing
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