DM 2013

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DM 2013

  1. 1. Martin LagusDIGITAL MARKETING IT 3
  2. 2. PHASE I Website at http://juhlamuki.fi Analysis of website traf fic Analyzing results of campaigns in social media Analysis of SEO Target group: young adults and party organizers
  3. 3. PHASE II Website built on Wordpress CMS Website designed and built by Martin SEO optimized according to Google guidelines
  4. 4. PHASE III Google Analytics: 1000+ unique visitors each month 14.2.2013 – 16.3.2013: 1500 visitors Website layout tested using fivesecondtest.com  Feedback mainly positive
  5. 5. PHASE IV Two banners created Investigated how much display ads cost on dif ferent portals Created Google AdWords campaign Added 35 keywords to the campaign
  6. 6. PHASE V Updated Facebook page, Twitter profile and Instagram profile Facebook main channel Facebook posts are automatically tweeted in Twitter Increased frequency between posts More personal posts
  7. 7. PHASE VI Created GA dashboard Increased activity on Facebook has lead to increased traf fic on website AdWords campaign finished
  8. 8. THANK YOU! Juhlamuki.fi Martin Lagus http://juhlamuki.fi https://www.facebook.com/ Juhlamuki.fi https://twitter.com/ Juhlamuki http://instagram.com/juhlamuki_fi /

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