1. Passive Income & Side Projects
— How to Build Passive Income
Streams (with a fulltime job)
Get money, keep it fun !
Matthijs Roumen voor Utrecht Entrepreneurship Meetup.
2. Here’s the mandatory ‘about’ slide
I work fulltime in media &
advertisement, at M2Media. My
field of work is strategy (for kick-ass
brands like Nintendo, VGZ and Schiphol Airport).
I run a couple of sideprojects
(five, actually) from which two make a
shitload of money (nah, not really).
3. Here are my three pieces
of advice for you
Do it for fun
Just fucking do it
Fail to win
(And use as much as .gifs as possible.)
5. Let’s solve this
And then some more variables:
• In KLM business class, you can add +6KG to
your carry on luggage, allowing 18KG.
• Easyjet doesn’t have ANY weight
restrictions.
• Garuda only allows 7KG’s.
So much opportunity for structured info!
7. Target
Solve it within the least amount of time/effort and investment.
Profitable within 1 year.
6 hours 30 euro
Because both Pareto principle and Parkinsons law apply to sideprojects.
!
10. Pareto principle
80% 20%
(This is basically my mantra for not totally finishing projects. Sst.)
20%
of time
… so the first 80% takes only 20% of the total time.
11. Just fucking do it
Parkinsons law
“Work expands to fill the time
available for its completion.”
Cyril Northcote Parkinson
(Smart guy in a black & white
photo, so it must be true)
Long timeframe = overthinking.
18. Competitive analysis
❤ Google keyword planner
Search volume: high "
Competition: low "
Learnings
Volume on handbagage afmetingen
much higher then handbagage formaat.
33. Target
Solve it within the least amount of time/effort and investment.
Profitable within 1 year.
6 hours 30 euro
!⏰
34. Target
In may 2017: 2.600 sessions.
That’s 31.000 sessions per year. About 80 to 120 sessions per day.
Year 1
35. So… how rich?
10 - 30 cent per 100 sessions.
20 cent average.
x 365 days: 73 euro.
Year 1
36. So… how rich?
10 - 30 cent per 100 sessions.
20 cent average.
x 365 days: 73 euro.
73 Euro per year!11!!
(Twice the initial target, in 2016)
Year 1
38. Over time …
<100 sessions in first 6 months.
2 years for full potential (1500+ sessions per day)
Google Sessions per day – April 2014 till April 2016
39. Over time …
<100 sessions in first 6 months.
2 years for full potential (1500+ sessions per day)
Google Sessions per day – April 2014 till April 2016
(1500+ sessions
per day)!11!!!!!!!
40. Over time …
Ups and downs over the period of 4,5 years.
Google Sessions per month – April 2014 till April 2019
41. What about the money?
From € 3,47 in May 2015 to € 200,48 in December 2018.
42. What about the money?
From € 3,47 in May 2015 to € 200,48 in December 2018.200,48 / month!
59. Or any of the other 50+
ideas in my sketchbook
Strategy Cards
Goodo
China buy
Motivatiebrief
checker
Strategenclub
Book overview
Was labels
Koffie vertical
Schaakplan Wispo boeker Droneland Voorlees podcast
Kado met verhaal
guide
Visie missie
Award
Tech
Foodroulette Patter