This document provides information for the Marketing 337 course taught by Dr. William J. Carner in Spring 2005. It outlines the purpose of the course as an introduction to fundamental marketing concepts. Students will be assessed based on a midterm, final, quizzes, and other assignments. A book review can substitute for the midterm. Plagiarism and cheating will not be tolerated as outlined in the university policy.

1. MARKETING 337
Spring 2005
Office Hours: William J. Carner, Ph.D.
2-3:20pm M-Th Office: CBA 2.404
and by appointment Telephone: 471-5485
E-mail: wjcarner@mail.utexas.edu Fax: 471-1034
Text: Kerin/Berkowitz/Hartley/Rudelius, Marketing, 8th Ed. (required)
Carner, Study Guide for Marketing. (recommended)
Purpose of Course: MKT 337, the introductory marketing course, designed to introduce business students to the
fundamental aspects of marketing as it relates to the whole business enterprise. The class will cover the structure, functions
and methods employed by marketing in discovering and translating the consumer wants and needs into product and service
specifications and then transferring these goods and services from producers to consumers or users.
Assignments: Reading assignments are expected to be completed before class. Written questions, problems, library
readings and other work may be assigned as well. All assigned work is due on the dates assigned. No credit will be given
for late work.
Attendance: Class attendance is essential and expected. All class meetings will be held unless it is announced that there
will be no meeting. You are expected to be in class unless you have been specifically told that class will not be held. In
addition, lack of participation will negatively influence borderline grade decisions. Absence from an examination or
presentation will lead to an automatic "F" grade for the exercise unless the student is excused in advance or extraordinary
circumstances prevail as judged by the professor.
Examinations: Two (2) examinations will be given, a midterm and final. Each exam is worth 100 points. The final is not
comprehensive. The midterm will be held during regular class period. In addition, there will be regular “pop” quizzes over
the cases given in class. No make-ups are available for the “pop” quizzes.
Book Review: A book review from one of the books on the attached list may be submitted to substitute for the midterm test
grade. The review should follow the attached format and is due by Tuesday, November 1, 2005. The Book Review MUST
BE TYPED!
Plagiarism and Cheating: The College of Business Administration has no tolerance for acts of scholastic dishonesty. The
responsibilities of both students and faculty with regard to scholastic dishonesty are described in detail in the Policy
Statement on Scholastic Dishonesty for the CBA. By teaching this course, I have agreed to observe all of the faculty
responsibilities described in that document. If the application of that Policy Statement to this class and its assignments is
unclear in any way, it is your responsibility to ask me for clarification. Policy on Scholastic Dishonesty: Students who
violate University rules on scholastic dishonesty are subject to disciplinary penalties, including the possibility of failure in
the course and/or dismissal from the University. Since dishonesty harms the individual, all students, and the integrity of the
University, policies on scholastic dishonesty will be strictly enforced. You should refer to the Student Judicial Services
website at http://www.utexas.edu/depts/dos/sjs/ or the General Information catalog to access the official University policies
and procedures on scholastic dishonesty as well as further elaboration on what constitutes scholastic dishonesty.
Grading: Your grade is based on points earned for examinations, cases, quizzes, and other assigned work. Final semester
grades will be determined by the student's percentage of the total points possible over the semester.
POINTS GRADING*
Midterm (or book review) 100 A=90% >270
Final 100 B=80% 240-269
Quizzes 100 C=70% 210-239
Total 300 Pass or D=60% 180-209
*THERE IS NO CURVE!