1. FUTsquadBUILDER
By
Rohail, Charlie, Jake, Nathan, Deborah

2. Who- the app is designed for gamers who play Fifa
14 Ultimate Team
What- the app is designed to help Fifa 14 gamers by
giving users advice on what teams to build, how to
become better at it, trading tactics and also key
skilful players.
When- this can be used at any time; whenever the
gamer decides to play Fifa 14
Where- In the games room, the living room;
wherever the gaming console or PC is
Why- Because people need advice on how to get
better at certain aspects of Fifa Ultimate Team (FUT)
or want ideas on what team to make

3. Problem
People are struggling to build teams, trade properly and are
not very good at playing FUT.

4. Question
How can I build teams on FUT and actually be good at the
game?

5. [Key insight statement(s)
You go on FUT to become the best of the best, by good advice this is
accessible

6. [Mini Elevator Pitch]
My team, John’s angels, is developing FUTsquadBUILDER
to help FIFA gamers to get better at the game by giving great
advice and tactics.

7. [User profiles]
1: I need help and advice with knowing which skills to use
2: I would like to know how to defend better because I keep conceding
goals from crosses
3: I’m too bad at the game and don’t know any of the players.

8. We have few competitors on the internet; the biggest two are
Futwiz and FUThead.
We have recently found out we have just one competitor on the
market; it is Futwiz.

9. Our apps core feature gives advice to the user in varieties
Matthew: I am a good player but I’m really bad at buying teams, I’m
not sure what to do.
Joe: I am a very good Fifa player but I don’t have the access to many
coins on FUT, I hope that this app will give me ideas for cheap and
over-powered squads for me to demolish opponents with.

10. We could add more cheap squads to build

11. [Key wireframes 1/3]

12. [Key wireframes 2/3]

13. [Key wireframes 3/3]

14. For our app we have the knowledge but we also need some content.

15. We don’t have any business models or customer pledges

16. Our app is aimed at Fifa players all ages and will be free until if sales
rise then will be raised to a cheap cost.