Presented to the University of Colorado, Denver business school

1. Mobilizing the (next)
Greatest Generation
for Smart Disruption
Univ. of Colorado, Denver
February 2020

2. Hi. I’m Charley.

3. I’m a designer.
I’m a humanist.
I’m curious.
Who.

4. I design digital interfaces
to encourage sustainable
relationships that bridge
human needs with
business strategies.
What.

7. What is happening
in the world?

8. Charles Erdman | @charleserdman8
We are thinking globally.

9. Charles Erdman | @charleserdman9
1. Global connectivity
2. Global culture
3. Global issues

10. Charles Erdman | @charleserdman10
The internet
connects the world
like never before.
#1

11. Charles Erdman | @charleserdman11
#1

12. Charles Erdman | @charleserdman12
#1

13. Charles Erdman | @charleserdman13
Our society is being
increasingly globalized.
#2

14. Charles Erdman | @charleserdman14
#2

15. Charles Erdman | @charleserdman15
#2

16. Charles Erdman | @charleserdman16
And the biggest
issues we face are
global, too.
#3

17. Charles Erdman | @charleserdman17
#3

18. Charles Erdman | @charleserdman18
#3

19. Who can
accelerate change?

20. Charles Erdman | @charleserdman20
SILENT GEN
Pre-1945 / <73 Y.O.
BOOMERS
1946 - 1964 / 55-73 Y.O.
GEN-X
1965 - 1976 / 43-56 Y.O.
MILLENNIALS
1977 - 1995 / 24-42 Y.O.
GEN-Z (CENTENNIALS)
1996 - TBD / >23 Y.O.

21. Charles Erdman | @charleserdman21
MILLENNIALS
1977 - 1995 / 24-42 Y.O.

22. Charles Erdman | @charleserdman22
WHO ARE THEY?
Largest living generation with
the greatest spending power
• More likely to live in urban areas
• Came of age during a recession
• Came of age with the internet, with
a global POV at their fingertips
• Value experiences over things
• Travel globally more than any
previous generation

23. Charles Erdman | @charleserdman23
Millennials are most likely to have a global view.
*Survey among 25,000 18-35 year olds from 186 countries

24. Charles Erdman | @charleserdman24
Millennials are most likely to have a global view.
They prioritize issues facing the world over those facing
their own country or their own city or town. And they feel
personally responsible for making an impact.
• nearly 2x more likely than other investors to have made a
purchase because of a brand’s environmental or social
impact.
• 3x more likely to work at or apply to a company because
of its stance on issues.

25. Charles Erdman | @charleserdman25
Climate change drives interest
and urgency.
More than 90% of Millennials
believe that humans are
responsible for climate change.
75% of millennial retail investors believe
that their own investment decisions can
influence climate change, compared to
only 58% of others.

26. Charles Erdman | @charleserdman26
And their urgency is
growing.
62% of feel helpless as it
relates to climate change,
AND they’re likely to feel
restless and hungry to
make a change themselves.
Many are actively looking
for ways to help.

27. Charles Erdman | @charleserdman27
Millennials are…
Thinking globally.
Oriented for change.
Digitally connected.

28. Designing the
energy transition.

29. Charles Erdman | @charleserdman29
Everything that can be digital,
will be digital.

30. Charles Erdman | @charleserdman30
2019
TRANSMISSION
SYSTEMS
OPERATOR
PRODUCERS CONSUMERS
DISTRIBUTED
SYSTEMS
OPERATOR
Current top-down world.

31. Charles Erdman | @charleserdman31

32. Charles Erdman | @charleserdman32
2030
TRANSMISSION
SYSTEMS
OPERATOR
PRODUCERS
PRO-SUMERS
DISTRIBUTED
SYSTEMS
OPERATOR
Tomorrow’s Energy Grid

33. Charles Erdman | @charleserdman33
GATEWAY
CLOUD
ORACLES
MARKETPLACE
PRO-SUMERS
POPULATION
COMMERCIAL
MOBILITY
MOBILITY
RESIDENTIAL
HYDROGEN
RENEWABLE +
P2P
INFO TECH
BATTERY
Pro-sumer data flow

34. Charles Erdman | @charleserdman34
Software is eating
the world.
“
“

35. How can we enlist
them?

36. Charles Erdman | @charleserdman36
Through their
phone.

37. Charles Erdman | @charleserdman37
Energy must become
high-touch. It must be
interactive.

38. Charles Erdman | @charleserdman38
Mobile can…
Evolve our mental models.
Change behavior.
Redefine trust.

39. Charles Erdman | @charleserdman39
Our daily
channels
reinforce and
support a
collective
mental model
of time.

40. Charles Erdman | @charleserdman40
Time is a
continuous
stream where
events are
connected
and causal.

41. Charles Erdman | @charleserdman41

42. Charles Erdman | @charleserdman42
Everyone thinks
of changing the
world, but no one
thinks of
changing himself.
Leo Tolstoy

43. Charles Erdman | @charleserdman43
Change behavior.
STREAKSWOEBOT

44. Charles Erdman | @charleserdman44
Trust thyself:
every heart vibrates
to that iron string.
Ralph Waldo Emmerson

45. Charles Erdman | @charleserdman45
Redefine trust.

46. Charles Erdman | @charleserdman46
Trusting is hard.
Knowing who to
trust, even harder.
Maria V. Snyder

47. Charles Erdman | @charleserdman47
WHO ARE THEY?
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48. Charles Erdman | @charleserdman48
What makes
people passionate
- pure & simple - is
great experiences.
Jesse James Garrett

49. 1. Focus on Millennials and their
needs.
2. Enlist using a new model of trust.
3. Bring the energy revolution to the
phone by designing high touch,
customer experiences.

50. Thank you for
your time!
charles@erdman.me
@charleserdman

51. Charles Erdman | @charleserdman51
• Digital design process
• Creative services
• Energy industry
• Climate change
• Mobile technology
• Blockchain concepts
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