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In Service of Magic on the BB8 droid

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In the Spring of 2017, I was invited to speak at the Savannah College of Art and Design about my experience being a part of the Star Wars BB8 design team while working with Sphero, a Boulder-based robot company.
Instead of providing a shaggy dog story about the exact process we employed, I used the retrospective as an opportunity for self-reflection to understand my deeper design experience. This was not just a high profile project, it was a project that brought forth the best and worst of the design/build team. The talk was my chance to understand how magic is created. More to the point, I identified the three qualities a designer must employ to create a successful, delightful, useful and... yes – magical... product or service. These patterns are my truth learned over an 18-year career as a professional designer.
This is my presentation deck.

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In Service of Magic on the BB8 droid

  1. 1. @charleserdman 1 IN SERVICE OF MAGIC A quest for the Holy Grail
  2. 2. @charleserdman 2
  3. 3. @charleserdman 3 The Grail Quest
  4. 4. @charleserdman 4 “WHAT AILS THEE?”
  5. 5. @charleserdman 5 EVERY PROJECT TELLS A STORY
  6. 6. @charleserdman “Recognizing the need is the primary condition for design.” 6 - Charles Ames
  7. 7. @charleserdman 7 Be curious.  Be collaborative.  Be of service. - Charles Erdman
  8. 8. @charleserdman 8
  9. 9. @charleserdman 9
  10. 10. @charleserdman 10 BE CURIOUS
  11. 11. @charleserdman 11 ?
  12. 12. @charleserdman 12 vs
  13. 13. @charleserdman 13
  14. 14. @charleserdman 14
  15. 15. @charleserdman 15
  16. 16. @charleserdman 16
  17. 17. @charleserdman 17
  18. 18. @charleserdman 18
  19. 19. @charleserdman 19
  20. 20. @charleserdman 20 BE COLLABORATIVE
  21. 21. @charleserdman 21 CONFLICT
  22. 22. @charleserdman 22 Figure out the why, before the what and the how.
  23. 23. Personality Messaging Programming Games Sphero
  24. 24. @charleserdman 24 PERSONALITY Sound • Light • Movement
  25. 25. @charleserdman 25 SOUND
  26. 26. @charleserdman LIGHT 26
  27. 27. @charleserdman MOVEMENTMOVEMENT 27 MOVEMENT
  28. 28. @charleserdman 28
  29. 29. @charleserdman 29
  30. 30. @charleserdman 30
  31. 31. @charleserdman 31 BE OF SERVICE
  32. 32. @charleserdman 32 FTUE
  33. 33. @charleserdman 33
  34. 34. @charleserdman 34
  35. 35. @charleserdman 35
  36. 36. @charleserdman 36 !
  37. 37. @charleserdman 37 REASSURING LUCAS
  38. 38. @charleserdman 38
  39. 39. @charleserdman 39
  40. 40. @charleserdman 40
  41. 41. @charleserdman 41
  42. 42. @charleserdman 42
  43. 43. @charleserdman 43
  44. 44. @charleserdman 44
  45. 45. @charleserdman 45
  46. 46. @charleserdman 46 AN ILLUSION EMERGES
  47. 47. @charleserdman 47
  48. 48. @charleserdman 48
  49. 49. @charleserdman 49
  50. 50. @charleserdman 50
  51. 51. @charleserdman 51
  52. 52. @charleserdman 52
  53. 53. @charleserdman 53
  54. 54. @charleserdman 54 THE END?
  55. 55. @charleserdman 55 LESSONS
  56. 56. @charleserdman 56 The Quest ? Unknown Shapeless Crude Known Living Refined TRANSFORMATION
  57. 57. @charleserdman Be curious.  Be collaborative.  Be of service. 57
  58. 58. @charleserdman 58 THE END.

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