How to get the most out of a trade show or event

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Setting the stage for the MarketingProfs B2B Forum in Boston: Here's how to get the most out of the event!

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  • How to get the most out of a trade show or event

    1. 1. WELCOME<br />
    2. 2. |2<br />Ann HandleyChief Content OfficerMarketingProfs<br />
    3. 3. |3<br />Setting the Stage <br />B2B Forum 2010<br />Sponsored by:<br />
    4. 4. |4<br />13 Ways to Have the Time of Your Life at the B2B Forum*<br />(*And Go Home a Better Marketer, Too)<br />
    5. 5. |5<br />#1 Take advantage of what you came here for… <br />
    6. 6. |6<br />Thanks to our Program Advisory Council (PAC) Members<br />Lois BrayfieldPresident,<br />J. Schmid & Assoc. Inc.<br />Kevin EspinosaeBusiness Platform Manager,<br />Caterpillar Inc.<br />Pam EvansSenior Marketing Manager, Worldwide Software Group, IBM <br />Joel BookPrincipal, Market Research & Education Group, ExactTarget, Inc.<br />Mary Ann KleinfelterPresident, Marketing Solutions<br />Bob KnorppPresident,<br />The Cool Beans Group<br />Theresa KushnerDirector, Customer Intelligence,<br />Cisco<br />Lee OddenCEO,TopRank Online Marketing<br />Pam O'NealVice President of Marketing,<br />BreakingPoint Systems, Inc.<br />David B. ThomasSocial Media Manager,<br />SAS<br />Donna TocciDirector, Web/New Media,<br />Ingersoll Rand<br />Laura RamosVice President,<br />Industry Marketing for North America, Xerox Global Services<br />
    7. 7. #2 Get out of your comfort zone.<br />7<br />
    8. 8. |8<br />#3 Talk to strangers.<br />
    9. 9. |9<br />#4 Visit the sponsors <br />
    10. 10. |10<br />Thanks to our Gold Sponsors<br />
    11. 11. |11<br />Thanks to our Silver Sponsors<br />
    12. 12. |12<br />Thanks to our Bronze Sponsors<br />
    13. 13. |13<br />#5 Take a test drive.<br />
    14. 14. |14<br />#6 Prepare for inspiration!<br />Tuesday, May 4 12:45-1:30 pm<br />What Marketers Are Still Missing: The Power of the New Digital Disorder<br />Wednesday, May 512:50-1:45 pm<br />Six Pixels of Separation —How B2B Connects in A Connected World<br />Mitch Joel<br />David Weinberger<br />
    15. 15. #7 Don’t fear the unknown…<br />15<br />
    16. 16. #8 Try something different!<br />* Hot seat labs<br />* Interactive discussion groups<br />16<br />
    17. 17. #9 Get some therapy.<br />17<br />
    18. 18. #10 Don't skip breakfast!<br />18<br />
    19. 19. |19<br />#11 Check the back channels.<br />#mpb2b<br /><ul><li>Foursquare
    20. 20. Flickr</li></ul>(MarketingProfsLive)<br /><ul><li>Twitter</li></li></ul><li>|20<br />#12 Follow up: Get some Pit Crew maintenance… <br />Bob Knorpp President, The Cool Beans Group<br />David B Thomas<br />Social Media Manager, SAS<br />Stephanie Miller VP, Market Development, Return Path<br />
    21. 21. #13 Party on!<br />21<br />
    22. 22. #14 (bonus!) Have fun!!!<br />22<br />
    23. 23. 23<br />
    24. 24. Welcome to Boston! <br />24<br />

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