This document provides 13 tips for having the best experience at the B2B Forum marketing conference, including taking advantage of the program, getting out of your comfort zone, talking to strangers, visiting sponsor booths, participating in sessions, checking social media backchannels, following up afterwards, and having fun. It also thanks the program advisory council and sponsoring organizations. The overall message is that attendees should fully engage with the conference activities and networking opportunities to get the most value as marketers.

1. WELCOME

2. |2Ann HandleyChief Content OfficerMarketingProfs

3. |3Setting the Stage B2B Forum 2010Sponsored by:

4. |413 Ways to Have the Time of Your Life at the B2B Forum*(*And Go Home a Better Marketer, Too)

5. |5#1 Take advantage of what you came here for…

6. |6Thanks to our Program Advisory Council (PAC) MembersLois BrayfieldPresident,J. Schmid & Assoc. Inc.Kevin EspinosaeBusiness Platform Manager,Caterpillar Inc.Pam EvansSenior Marketing Manager, Worldwide Software Group, IBM Joel BookPrincipal, Market Research & Education Group, ExactTarget, Inc.Mary Ann KleinfelterPresident, Marketing SolutionsBob KnorppPresident,The Cool Beans GroupTheresa KushnerDirector, Customer Intelligence,CiscoLee OddenCEO,TopRank Online MarketingPam O'NealVice President of Marketing,BreakingPoint Systems, Inc.David B. ThomasSocial Media Manager,SASDonna TocciDirector, Web/New Media,Ingersoll RandLaura RamosVice President,Industry Marketing for North America, Xerox Global Services

7. #2 Get out of your comfort zone.7

8. |8#3 Talk to strangers.

9. |9#4 Visit the sponsors

10. |10Thanks to our Gold Sponsors

11. |11Thanks to our Silver Sponsors

12. |12Thanks to our Bronze Sponsors

13. |13#5 Take a test drive.

14. |14#6 Prepare for inspiration!Tuesday, May 4 12:45-1:30 pmWhat Marketers Are Still Missing: The Power of the New Digital DisorderWednesday, May 512:50-1:45 pmSix Pixels of Separation —How B2B Connects in A Connected WorldMitch JoelDavid Weinberger

15. #7 Don’t fear the unknown…15

16. #8 Try something different!* Hot seat labs* Interactive discussion groups16

17. #9 Get some therapy.17

18. #10 Don't skip breakfast!18

19. |19#11 Check the back channels.#mpb2bFoursquare

20. Flickr(MarketingProfsLive)Twitter|20#12 Follow up: Get some Pit Crew maintenance… Bob Knorpp President, The Cool Beans GroupDavid B ThomasSocial Media Manager, SASStephanie Miller VP, Market Development, Return Path

21. #13 Party on!21

22. #14 (bonus!) Have fun!!!22

23. 23

24. Welcome to Boston! 24