magazine types
    +   Teena Apeles, Ted Arvanitis, Sydney
        Blackmore and Ksenia Yurganova
+   In the beginning…




    Magazines were reserved for
    the elites.
    The cost of producing them
    was high.
   ...
+the industrial revolution
                  The advent of
                  photography
                         +

     ...
+ the creative revolution
Advertising
rewrites the rules.




                      Graphic design
                      i...
+   the identity age
    The rise of consumer and
    cultural magazines


         The DIY era


              Magazines ...
+   Animals & Pets
    Arts & Culture
    Auto & Cycles
    Books & Literature
    Business & Finance
    Children’s
    C...
+
Con$umer = pays
your rent!

Scholarly = CV
friendly, but not
about the Benjamins

Trade = no prestige
but potential for
...
+
    Voices
    Face
    Form

    Context
    Significance

    Information    Murray’s
    Focus
                     tips
+
             auto




    sports
+
men’s




    œœ
         women’s
+               hobbies
                    +
               collectibles




    literary
+
1    AARP The Magazine (23,434,052)         11   AAA Westways (3,735,510)
2    Reader's Digest (10,094,281)           12...
+publishing, interrupted
 Social trends and new technology continue to
 shape the publishing industry.

 The Internet has ...
+ online fever
+ foot in the grave

                 Magazines must now
                 compete against all other
                 media...
+ 21st century outlook
                    access
                       +
                  distribution




            ...
resources
Canadian Authors Association :: an organization for writers who wish to improve contracts with publishers ::
www...
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Magazine Markets

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Magazine history and markets

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Magazine Markets

  1. 1. magazine types + Teena Apeles, Ted Arvanitis, Sydney Blackmore and Ksenia Yurganova
  2. 2. + In the beginning… Magazines were reserved for the elites. The cost of producing them was high. They were marked by bland design. + The first general-interest magazine, Gentleman’s Magazine, was published in 1731.
  3. 3. +the industrial revolution The advent of photography + Increased urban development + A rise in literacy + The beginning of investigative journalism
  4. 4. + the creative revolution Advertising rewrites the rules. Graphic design is incorporated.
  5. 5. + the identity age The rise of consumer and cultural magazines The DIY era Magazines reflecting technological and social trends
  6. 6. + Animals & Pets Arts & Culture Auto & Cycles Books & Literature Business & Finance Children’s Comics Food & Wine Entertainment markets Fashion Health & Fitness Hobbies & Collectibles Home & Gardening Lifestyle consumer Men's News scholarly Sports trade Science & Technology Teen Travel & Vacations Women's And so much more!
  7. 7. + Con$umer = pays your rent! Scholarly = CV friendly, but not about the Benjamins Trade = no prestige but potential for dough the write stuff
  8. 8. + Voices Face Form Context Significance Information Murray’s Focus tips
  9. 9. + auto sports
  10. 10. + men’s œœ women’s
  11. 11. + hobbies + collectibles literary
  12. 12. + 1 AARP The Magazine (23,434,052) 11 AAA Westways (3,735,510) 2 Reader's Digest (10,094,281) 12 Prevention (3,346,530) 3 Better Homes and Gardens (7,638,912) 13 TV Guide (3,281,316) 4 National Geographic (5,071,134) 14 Sports Illustrated (3,204,699) 5 Good Housekeeping (4,741,353) 15 Newsweek (3,118,432) 6 Ladies' Home Journal (4,169,444) 16 Playboy (3,001,723) 7 Time (4,066,545) 17 Cosmopolitan (2,947,220) 8 Woman's Day (4,027,113) 18 NEA Today (2,871,654) 9 Family Circle (3,953,651) 19 Via Magazine (2,826,638) 10 People (3,750,548) 20 Southern Living (2,824,105) magazine rankings + based on 2006 circulation ++ source: Advertising Age
  13. 13. +publishing, interrupted Social trends and new technology continue to shape the publishing industry. The Internet has energized some magazine markets while hurting others. Publishers have found innovative ways to respond to the popularity of online media.
  14. 14. + online fever
  15. 15. + foot in the grave Magazines must now compete against all other media, both for readers and advertisers, and with more media options out there it becomes harder by the day. + Lisa Snedeker, Media Life Magazine RIP 2007
  16. 16. + 21st century outlook access + distribution social networks + multimedia user-generated + user-approved
  17. 17. resources Canadian Authors Association :: an organization for writers who wish to improve contracts with publishers :: www.canauthors.org Magazines Canada :: provides information on Canadian magazines and the country’s 2008 magazine conference :: www.cmpa.ca Colophon 2009 :: a website detailing the International Magazine Symposium that uses exhibitions, workshops, conferences for professionals to express their thoughts about the future of magazines :: www.welovemags.com MagNation: The Land of Mags :: the world's first and only magazine superstore with more than 4,000 magazines and has an online “magdentifier” that finds every person's perfect magazine matches :: www.magnation.com Media Life Magazine :: an online magazine covering the overall media industry :: www.medialifemagazine.com mediabistro.com :: a website covering all that’s happening in the publishing industry :: www.mediabistro.com Periodical Writers Association of Canada :: an organization for freelancers and magazine writers who want to keep up on changes and developments in the industry :: www.pwac.ca Poets & Writers :: magazine focused on the literary world and publishing opportunities :: www.pw.org Writers Market: Where and How to Sell What You Writer :: a great reference book and website giving you the lowdown on magazine markets :: www.writersmarket.com + Writer's Trust of Canada :: an organization working to advance and nurture Canadian writers and their writing :: www.writerstrust.com

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