Palestra Cidadão 2.0 e Case Vencedor de CannesFSB Comunicação
O documento descreve a estratégia do governo do Rio de Janeiro para engajar cidadãos nas redes sociais durante momentos de crise, como a Copa de 2014 e as Olimpíadas de 2016. A estratégia incluiu responder diretamente às pessoas, postar vídeos agradecendo o apoio, e criar hashtags para promover a paz. Isso resultou em aumento de seguidores, visualizações de vídeos e engajamento positivo, levando o governo a receber prêmios internacionais.
Relações Públicas 2.0 - São Paulo Digital SchoolFundersClub
O documento discute como as mídias digitais alteram as regras das relações públicas. Ele explica que a comunicação agora é em tempo real, flexível e menos formal, com ferramentas gratuitas como blogs e redes sociais. Também ressalta a importância de ouvir o consumidor, medir resultados e se adaptar continuamente às novas possibilidades trazidas pelas mídias digitais.
Apresentação sobre novas mídias, o impacto destas no campo de atuação do profissional de Relações Públicas e oportunidades de negócios para marcas interessadas em contrução de seu conceito público.
Este documento descreve os serviços de uma agência de marketing digital e relações públicas, incluindo o desenvolvimento de estratégias de engajamento nas mídias sociais, geração de conteúdo, monitoramento de reputação online e gestão de crises. A agência possui especialistas em diferentes áreas digitais e valoriza a inovação, agilidade, respeito e diálogo.
Digital Marketing Trends 2017 | BloodBuzz MarketingTatiana Pereira
O documento resume as principais tendências de marketing digital para 2017 de acordo com um estudo realizado pela empresa BloodBuzz Marketing. As tendências incluem a importância de gerar conteúdo relevante, o crescimento dos micro-influenciadores, a centralidade do mobile e dos vídeos sociais, e a integração entre varejo online e offline.
The document discusses how trust signals impact reputation on social media. It notes that trust and reputation are closely intertwined, as trust supports reputation and positive trust signals like expertise, honesty and responsiveness help build reputation. However, reputation cannot be built without trust first. The document also outlines positive trust signals like recommendations, authority, consistency and fulfilling promises, as well as negative signals like unresponsiveness, insensitivity and lack of brand clarity. Participants in a Twitter chat discuss how to influence trust signals through engagement and transparency on social media.
Agency Growth Hacks with Stephen Waddington & Carrie MorganCarrie Morgan
This document summarizes a Twitter discussion between Carrie Morgan and Stephen Waddington about growth hacking in PR agencies. Some key points discussed include:
- Whether the term "growth hacking" is appropriate for large PR agencies.
- Challenges large agencies face in remaining nimble and innovative.
- Signs that may indicate an agency has outdated digital skills like overreliance on AVE metrics rather than business goals.
- The importance of agencies building their own online influence and digital presence through social media engagement and blogging to demonstrate digital marketing abilities.
Palestra Cidadão 2.0 e Case Vencedor de CannesFSB Comunicação
O documento descreve a estratégia do governo do Rio de Janeiro para engajar cidadãos nas redes sociais durante momentos de crise, como a Copa de 2014 e as Olimpíadas de 2016. A estratégia incluiu responder diretamente às pessoas, postar vídeos agradecendo o apoio, e criar hashtags para promover a paz. Isso resultou em aumento de seguidores, visualizações de vídeos e engajamento positivo, levando o governo a receber prêmios internacionais.
Relações Públicas 2.0 - São Paulo Digital SchoolFundersClub
O documento discute como as mídias digitais alteram as regras das relações públicas. Ele explica que a comunicação agora é em tempo real, flexível e menos formal, com ferramentas gratuitas como blogs e redes sociais. Também ressalta a importância de ouvir o consumidor, medir resultados e se adaptar continuamente às novas possibilidades trazidas pelas mídias digitais.
Apresentação sobre novas mídias, o impacto destas no campo de atuação do profissional de Relações Públicas e oportunidades de negócios para marcas interessadas em contrução de seu conceito público.
Este documento descreve os serviços de uma agência de marketing digital e relações públicas, incluindo o desenvolvimento de estratégias de engajamento nas mídias sociais, geração de conteúdo, monitoramento de reputação online e gestão de crises. A agência possui especialistas em diferentes áreas digitais e valoriza a inovação, agilidade, respeito e diálogo.
Digital Marketing Trends 2017 | BloodBuzz MarketingTatiana Pereira
O documento resume as principais tendências de marketing digital para 2017 de acordo com um estudo realizado pela empresa BloodBuzz Marketing. As tendências incluem a importância de gerar conteúdo relevante, o crescimento dos micro-influenciadores, a centralidade do mobile e dos vídeos sociais, e a integração entre varejo online e offline.
The document discusses how trust signals impact reputation on social media. It notes that trust and reputation are closely intertwined, as trust supports reputation and positive trust signals like expertise, honesty and responsiveness help build reputation. However, reputation cannot be built without trust first. The document also outlines positive trust signals like recommendations, authority, consistency and fulfilling promises, as well as negative signals like unresponsiveness, insensitivity and lack of brand clarity. Participants in a Twitter chat discuss how to influence trust signals through engagement and transparency on social media.
Agency Growth Hacks with Stephen Waddington & Carrie MorganCarrie Morgan
This document summarizes a Twitter discussion between Carrie Morgan and Stephen Waddington about growth hacking in PR agencies. Some key points discussed include:
- Whether the term "growth hacking" is appropriate for large PR agencies.
- Challenges large agencies face in remaining nimble and innovative.
- Signs that may indicate an agency has outdated digital skills like overreliance on AVE metrics rather than business goals.
- The importance of agencies building their own online influence and digital presence through social media engagement and blogging to demonstrate digital marketing abilities.
Live Streaming on Social Media with @morgancarrie and @dannysullivanCarrie Morgan
Periscope, Blab, is live-streaming video on Twitter and other social media platforms right for your brand? Here's what Carrie Morgan and Danny Sullivan have to say, with "best of" tweets from the recent #PRprochat.
The document summarizes a Twitter discussion between public relations professionals about blogging best practices and challenges. Some key points discussed include: setting clear goals and strategies; creating consistent, high-quality content on a regular schedule; using analytics to understand audience and improve performance; repurposing top-performing content; and prioritizing blogging as a long-term investment to justify the required resources and commitment. Participants shared ideas for overcoming challenges like maintaining momentum and prioritization through editorial calendars, dedicated writing days, and leveraging inspiration from others.
Best of #PRProchat: Special Edition with Stockton UniversityCarrie Morgan
How has media relations changed? Is the press release dead? What traditional PR skills are still relevant? Carrie Morgan addresses these questions with Stockton University's college students and Professer Ai Zhang.
Wondering how to handle less-than-happy customers or fans on social media? This "Best of #PRprochat" shares the smartest tips from our recent Twitter chat. It's fantastic!
Presentation for the October 2014 Arizona Author's Association - how fiction and non-fiction can use content marketing and blogging to build their platform.
Twiitter: Transforming Blah, Blah Blah Into Visibility & InfluenceCarrie Morgan
The document provides tips for using Twitter effectively to increase visibility and influence. It recommends treating Twitter as a place for genuine conversations with your target audience rather than just self-promotion. The tips include only following accounts relevant to your goals, using lists to organize contacts by interest, exploring Twitter chats, and participating purposefully while constantly learning more about the platform. The document promotes hiring the author as a digital PR consultant to help users optimize their Twitter strategy.
This document provides tips for effectively engaging an audience on social media platforms. It advises the reader to spend time wisely, engage their audience, skip past mistakes, use the right platforms, and be targeted. The reader is asked to consider who they want to reach and what their end goal is, such as sales, awareness, or leads. Tips are given for original posts, posts on other pages, links and news, monitoring, responding, scheduling, and having fun. The overall message is that effective social media use requires planning but can be worth it.
Aggression - Applied Social Psychology - Psychology SuperNotesPsychoTech Services
A proprietary approach developed by bringing together the best of learning theories from Psychology, design principles from the world of visualization, and pedagogical methods from over a decade of training experience, that enables you to: Learn better, faster!
ProSocial Behaviour - Applied Social Psychology - Psychology SuperNotesPsychoTech Services
A proprietary approach developed by bringing together the best of learning theories from Psychology, design principles from the world of visualization, and pedagogical methods from over a decade of training experience, that enables you to: Learn better, faster!
You may be stressed about revealing your cancer diagnosis to your child or children.
Children love stories and these often provide parents with a means of broaching tricky subjects and so the ‘The Secret Warrior’ book was especially written for CANSA TLC, by creative writer and social worker, Sally Ann Carter.
Find out more:
https://cansa.org.za/resources-to-help-share-a-parent-or-loved-ones-cancer-diagnosis-with-a-child/
Understanding of Self - Applied Social Psychology - Psychology SuperNotesPsychoTech Services
A proprietary approach developed by bringing together the best of learning theories from Psychology, design principles from the world of visualization, and pedagogical methods from over a decade of training experience, that enables you to: Learn better, faster!
Covey says most people look for quick fixes. They see a big success and want to know how he did it, believing (and hoping) they can do the same following a quick bullet list.
But real change, the author says, comes not from the outside in, but from the inside out. And the most fundamental way of changing yourself is through a paradigm shift.
That paradigm shift is a new way of looking at the world. The 7 Habits of Highly Effective People presents an approach to effectiveness based on character and principles.
The first three habits indeed deal with yourself because it all starts with you. The first three habits move you from dependence from the world to the independence of making your own world.
Habits 4, 5 and 6 are about people and relationships. The will move you from independence to interdependence. Such, cooperating to achieve more than you could have by yourself.
The last habit, habit number 7, focuses on continuous growth and improvement.
Live Streaming on Social Media with @morgancarrie and @dannysullivanCarrie Morgan
Periscope, Blab, is live-streaming video on Twitter and other social media platforms right for your brand? Here's what Carrie Morgan and Danny Sullivan have to say, with "best of" tweets from the recent #PRprochat.
The document summarizes a Twitter discussion between public relations professionals about blogging best practices and challenges. Some key points discussed include: setting clear goals and strategies; creating consistent, high-quality content on a regular schedule; using analytics to understand audience and improve performance; repurposing top-performing content; and prioritizing blogging as a long-term investment to justify the required resources and commitment. Participants shared ideas for overcoming challenges like maintaining momentum and prioritization through editorial calendars, dedicated writing days, and leveraging inspiration from others.
Best of #PRProchat: Special Edition with Stockton UniversityCarrie Morgan
How has media relations changed? Is the press release dead? What traditional PR skills are still relevant? Carrie Morgan addresses these questions with Stockton University's college students and Professer Ai Zhang.
Wondering how to handle less-than-happy customers or fans on social media? This "Best of #PRprochat" shares the smartest tips from our recent Twitter chat. It's fantastic!
Presentation for the October 2014 Arizona Author's Association - how fiction and non-fiction can use content marketing and blogging to build their platform.
Twiitter: Transforming Blah, Blah Blah Into Visibility & InfluenceCarrie Morgan
The document provides tips for using Twitter effectively to increase visibility and influence. It recommends treating Twitter as a place for genuine conversations with your target audience rather than just self-promotion. The tips include only following accounts relevant to your goals, using lists to organize contacts by interest, exploring Twitter chats, and participating purposefully while constantly learning more about the platform. The document promotes hiring the author as a digital PR consultant to help users optimize their Twitter strategy.
This document provides tips for effectively engaging an audience on social media platforms. It advises the reader to spend time wisely, engage their audience, skip past mistakes, use the right platforms, and be targeted. The reader is asked to consider who they want to reach and what their end goal is, such as sales, awareness, or leads. Tips are given for original posts, posts on other pages, links and news, monitoring, responding, scheduling, and having fun. The overall message is that effective social media use requires planning but can be worth it.
Aggression - Applied Social Psychology - Psychology SuperNotesPsychoTech Services
A proprietary approach developed by bringing together the best of learning theories from Psychology, design principles from the world of visualization, and pedagogical methods from over a decade of training experience, that enables you to: Learn better, faster!
ProSocial Behaviour - Applied Social Psychology - Psychology SuperNotesPsychoTech Services
A proprietary approach developed by bringing together the best of learning theories from Psychology, design principles from the world of visualization, and pedagogical methods from over a decade of training experience, that enables you to: Learn better, faster!
You may be stressed about revealing your cancer diagnosis to your child or children.
Children love stories and these often provide parents with a means of broaching tricky subjects and so the ‘The Secret Warrior’ book was especially written for CANSA TLC, by creative writer and social worker, Sally Ann Carter.
Find out more:
https://cansa.org.za/resources-to-help-share-a-parent-or-loved-ones-cancer-diagnosis-with-a-child/
Understanding of Self - Applied Social Psychology - Psychology SuperNotesPsychoTech Services
A proprietary approach developed by bringing together the best of learning theories from Psychology, design principles from the world of visualization, and pedagogical methods from over a decade of training experience, that enables you to: Learn better, faster!
Covey says most people look for quick fixes. They see a big success and want to know how he did it, believing (and hoping) they can do the same following a quick bullet list.
But real change, the author says, comes not from the outside in, but from the inside out. And the most fundamental way of changing yourself is through a paradigm shift.
That paradigm shift is a new way of looking at the world. The 7 Habits of Highly Effective People presents an approach to effectiveness based on character and principles.
The first three habits indeed deal with yourself because it all starts with you. The first three habits move you from dependence from the world to the independence of making your own world.
Habits 4, 5 and 6 are about people and relationships. The will move you from independence to interdependence. Such, cooperating to achieve more than you could have by yourself.
The last habit, habit number 7, focuses on continuous growth and improvement.
2. 22
How to Participate Today
During today’s web seminar,
attendees will be in listen-only
mode.
If you are experiencing audio
issues, please contact:
GoToWebinar: 1-800-263-6317
Submit text questions Q&A
addressed at the end of today’s
session
Everyone will receive an email
within 24 hours with a link to view a
recorded version of today’s session
4. 44
Your Featured Presenter: Carrie Morgan
Author of ―Digital Haystack:
Essential PR Tactics to Explode
Online Visibility & Engagement‖
(Career Press, Spring 2014)
Founder of #PRprochat
(first Thursdays at 12pm PST)
20+ years of agency & corporate
experience
President & Consultant,
Rock the Status Quo
5. 55
Your Co-Presenter: Heidi Sullivan
Senior Vice
President, Digital
Media, Cision
Named to PRWeek’s 2012
list of 40-under-40 in PR
Regularly sought as a
panelist & presenter at
conference and industry
events
8. 88
Digital PR
PR - not just about just media relations and press releases
• we have more control, more outlets and FAR more visibility
Now includes ALL the ways a brand can be visible: online + off
• traditional media + self-publishing (brand journalism)
• direct conversations instead of mass outreach
• being found, instead of finding them
• challenge is not finding opportunities, it’s being heard among the noise
Content marketing expands coverage, shares value & showcases
expertise
• guest blog posts, bylined articles, blog syndication, slide
decks, infographics, more content digested more ways
Social & search helps it be found, shared & discussed by the right
audiences
9. 99
Great Basics to Start With
Blogger relations
• Intelligent comments (be an expert)
• Guest blog posts (leverage their audience)
• Syndicated content (improved reach)
Twitter lists to build journalist relationships & monitor editorial opps
• Build by industry, client, trade, location – whatever helps you do more faster
• They don’t have to follow you – private or public
• Listen, listen, listen
• Never pitch cold unless responding to a source request
Socializing to curate content & build relationships
• Share with a targeted audience to build visibility
• Talk about what you share
• Share + promote your own content
12. Creating and distributing relevant
and valuable content to attract,
acquire, and engage a clearly defined
and understood target audience.
Source: Content Marketing Institute
13. 1313
Where is your content being created today?
Company Blog Press Release
Social Media
Articles Infographics
14. 1414
am·pli·fy: to increase the strength or
amount of; especially:
to make louder.‖
- Merriam-Webster In content
marketing
terms,
amplification refers to
tactics that help our
content reach the
audiences we are
targeting.
One form of this is
native
advertising.
16. 1616
Sharing content outside your circles
The First Circle: These are the
connections that are closest to
us — and the strongest. These
are people who share our
content simply because they
know and trust us. You can
think of these people as our
―brand fans‖.
The Second Circle: These are
the friends of those in your first
circle. They see our content on
a regular basis because our
first circle connections share it.
But how else can I reach
these other circles to help
promote organic growth?
16
The Book of Business Awesome. 2012
21. 2121
Keyword Research 101
Focus on ONE keyword or phrase per
page or piece of content
Identify 1-2 primary keywords/phrases
for the company or brand
Beyond the Content
Use keywords to drive your blog, editorial
calendar or posts
Share keyword research with clients
• free insight into customer demand & trends.
Understand how relevancy matters
• good content must support the keyword.
22. 2222
Magic Trifecta of Keywords
Permalink + Page Title + Page Description
Leverage sites that already rank well for fast traction
24. 2424
Know Your Audience
Be fully invested in the community you’re part of
Deliver real value to them
Follow the Rule of Three’s
25. 2525
The Importance of Lists
Use Public and Private Lists on
Twitter to:
• Cut through the Noise
• Learn more about a group of
people you want to build
relationships with
• Interact with
Journalists, Influencers &
Advocates
26. 2626
Influencer Identification
Question: How do you determine
influencers in your space?
Question: How will you
measure their influence?
Answer these before starting your social
content marketing journey
27. 2727
Finding Influencers
Blogs – Topics of Interest + Metrics
• (Comments, Inbound Links, Subscribers)
Twitter – Search for Topic + User’s
Stats on # of Industry Mentions, Type
of Following, Interactions
LinkedIn – Look at ‘Top Influencer’
section
Once you find your influencers, who
do they cite & talk to? These people are
more than likely influencers, too.
28. 2828
Engaging with Influencers & Advocates
Participate: Engage with their content
Mention: Link to them in blog posts, include them in
tweets, etc.
What is Content Marketing?: CM is the creation & sharing of content - think of traditionalprint advertorials now amplified by the social web
Speak about where to host, discuss difference between hosting content on your social newsroom vs. propertiesSocial Newsroom works best for agencies or companies with multiple brands
Might be interesting to mention the difference between native advertising and brand journalism – one supports the other
Competing against PitchEngine – posting to one site instead of amplifying across many publishing site. Juice to help you extend outside your circles.