1. Trends That Are Shaping Global
Media Consumption
Media in the Contemporary World
Presentation 3.

2. Trends That Are Shaping Global Media
Consumption
1) Even relatively poor populations now
consider TV a necessity. Even the rural
populations in developing world have this
commodity as part of life.
2) Despite the internet, people are watching
more, TV not less. An average American
watches 300 minutes of TV every day.

3. Trends That Are Shaping Global Media
Consumption
3) What is the world watching? Football,
'American Idol'-like contests and telenovelas.
The 2010 FIFA World Cup was the most watched
TV event in history, broadcast in every country
and garnering an average audience of 400 million
viewers per match.
More than one-third of Afghanistan tunes into
"Afghan Star," that country's version of "American
Idol."

4. Trends That Are Shaping Global Media
Consumption
4) The U.S. and Western Europe are losing
newspaper circulation, but the rest of the world
is experiencing a newspapers boom.
In both number of titles and circulation, Asia, and
Africa are climbing at an annual double-digit
pace. And China and India are now home to
nearly half the world's top 100 dailies, with the
average newspaper boasting a circulation of
109,000 or more. In India alone, the number of
dailies has surged by 44%, to 2,700 titles since
2005.

5. Trends That Are Shaping Global Media
Consumption
5) Here's why you need to keep an eye on Facebook.
When it comes to time spent on the site, Facebook crushes
all rivals, with six hours vs. less than half that time for every
other site in the top 10.
• Facebook's user base is 1 billion people, 70% of whom live
outside the U.S. According to a study of 1,642 international
Facebook users, the average fb user is 31 years old and
follows nine brands. 76% have already pressed "like" to
signal they are a fan of a brand.
• 6) Cyber cafes are the entry for emerging market
populations to get online.
The innovation of "cyber cafes" has helped spread internet
use in emerging markets.

6. Trends That Are Shaping Global Media
Consumption
• 7) BRIC leads for online video consumption.
Brazil, Russia, India, China and Indonesia are home to
the most avid consumers of online video. Youtube
Pakistan eample.
• 8) Internet usage and penetration rates are hobbled
by access costs. Mobile isn't.
Only 81 million Indians (7% of the population) use the
internet, but six times as many (507 million) have
mobile phones. The same pattern is playing out
worldwide. Witness PC vs. mobile penetration rates for
China (20% vs. 57%); India (7% vs. 44%); Brazil (32% vs.
86%); and Indonesia (5% vs. 66%).

7. Trends That Are Shaping Global Media
Consumption
9) Netbooks and tablets will drive growth of
internet use.
10) For the foreseeable future, the forecast for the
planet's media habits is in a word, more.
Time spent with computers has tripled over the
past decade among kids age 8 to 18. The bulk of
this group's time is spent on social media,
followed by games, video sites and instant
messaging.

8. ENDS