A brief history of Facebook pages            ‘09                     ‘10   ‘11   ‘12
A brief history of Facebook pages            ‘09                     ‘10   ‘11   ‘12
A brief history of Facebook pages            ‘09                     ‘10   ‘11   ‘12
A brief history of Facebook pages            ‘09                     ‘10   ‘11   ‘12
1. General layout.Header image                                                   historyProfile image                About...
Timeline changes almost everything.                                      General layout                                   ...
2. Cover and profile image            • No more 520px high profile image on the left  square            • No more image-g...
3. Tabs          old Apps & tabs location                         Featured apps / tabs (4 max)                   Other tab...
3. Other apps expanded                         Other tabs                         will barely                         be f...
4. Fangating                                                            Fangating    • A custom ‘Default landing tab’ will...
Fangates becomes obsolete
5. Apps                                   Entire websites can be pushed in this                                   space  ...
Current fangate vs. new home tab space
Adapt tab content to correct width
‘Highlight’ posts to give them the full width of the facebook container.
‘pin’ posts, these posts stay at the top of the feed  promoting posts
Fast mover example                     Home Tab
Brand content and user                                                    content are separated•   Timeline puts the focus...
7. Todos                                  2    1                                 Add brand description and                ...
QR Codes
Thank you!
Sadc 04 04 2012
Sadc 04 04 2012
Sadc 04 04 2012
Sadc 04 04 2012
Sadc 04 04 2012
Sadc 04 04 2012
Sadc 04 04 2012
Sadc 04 04 2012
Sadc 04 04 2012
Sadc 04 04 2012
Sadc 04 04 2012
Sadc 04 04 2012
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Sadc 04 04 2012

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Here is a copy of the slides from this morning's presentation at SADC Pontiac.

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  • ----- Meeting Notes (06/03/12 17:57) -----eigen pagina.
  • http://www.youtube.com/watch?v=qV2Wqef4s7I
  • Sadc 04 04 2012

    1. 1. A brief history of Facebook pages ‘09 ‘10 ‘11 ‘12
    2. 2. A brief history of Facebook pages ‘09 ‘10 ‘11 ‘12
    3. 3. A brief history of Facebook pages ‘09 ‘10 ‘11 ‘12
    4. 4. A brief history of Facebook pages ‘09 ‘10 ‘11 ‘12
    5. 5. 1. General layout.Header image historyProfile image About the brand Featured tabs Pinned posts
    6. 6. Timeline changes almost everything. General layout Profile photo About section Tabs & apps Pinned posts Display location of apps Fangating is no longer No auto refresh upon liking No more default landing tabs More app space Same app rules Great examples no promotions in the header image …
    7. 7. 2. Cover and profile image • No more 520px high profile image on the left  square • No more image-grid above the timeline • Header image can not be used for promotional purposes, fangating, contest referral or even contact information!
    8. 8. 3. Tabs old Apps & tabs location Featured apps / tabs (4 max) Other tabs hidden here
    9. 9. 3. Other apps expanded Other tabs will barely be found
    10. 10. 4. Fangating Fangating • A custom ‘Default landing tab’ will no longer work will no longer work • ‘Welcome’ is just another tab • No auto-redirect after liking a page • Still detection if you liked the page or not.
    11. 11. Fangates becomes obsolete
    12. 12. 5. Apps Entire websites can be pushed in this space  no fundamental redesign of websites. Higher resemblance between Facebook and original website Full 810px for content vs. 520px previously No change in app rules
    13. 13. Current fangate vs. new home tab space
    14. 14. Adapt tab content to correct width
    15. 15. ‘Highlight’ posts to give them the full width of the facebook container.
    16. 16. ‘pin’ posts, these posts stay at the top of the feed  promoting posts
    17. 17. Fast mover example Home Tab
    18. 18. Brand content and user content are separated• Timeline puts the focus on the interaction with the consumer• Your brand becomes what you publish• No more hiding behind fangates and custom tabs  content is your only asset• Comment by others are collected in a separate console • + Less ‘ugly’ wallposts / clean wall problem solves itself • - More brand authored content.
    19. 19. 7. Todos 2 1 Add brand description and 10 Choose a cover image information Feature important apps 3 5 Pin ‘top’ or ‘important’ posts ‘Highlight’ important 9 Clean up the wall events 4 Insert the back 8 catalog of the brand Remove the Adapt tab-content ‘fangate’ + reconstruct history 6 to 810px width Adapt the ‘Welcome’ tab 7
    20. 20. QR Codes
    21. 21. Thank you!

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