5. CUSTOMIZATION
• Gathering Information (cookies, analytics, web
beacons)
• Privacy Issues
• Settings
• Discussion Question: How do you feel
about your personalized Amazon?
6.
7. KINDLE
• Co-opetition ( Apple & Amazon)
• See Chapter 2 (page 65)
• One of the most popular Apps
8. EFFICIENCY
• 24 hour shopping
• Deal with UPS (Christmas)
• Smart operating
• 35 orders per second
• Saves gas (reducing carbon footprint)
• Amazon Prime