1. Questionnaire
1) Do you feel that my advert is eye catching?
o Yes
o No
o Somewhat
2) Do you like the font used on my advert?
o Yes
o No
3) Do you think Demi Lovato is the right model to portray
the perfume?
o Yes
o No
4) What type of message does Demi Lovato send in this
advert?
…………………………………
5) Do you agree with the colour scheme used?
o Yes
o No
o Could be improved
6) If you feel the colours did not work or could be
improved, what colour scheme would you have
preferred and why?
………………………………………
7) Is the product name presented clearly?
o Yes
o No
o Could be improved
8) Does the product name match the image?
o Yes

2. o No
o Other …………….
9) Do you feel this advert matches my target audience
18-25?
o Yes
o No