التعرف على أدوات التسويق الإلكتروني 15 دقائق.
مزايا التسويق الإلكتروني 10 دقائق.
أهم 3 استراتيجيات في قياس أثر الحملات التسويقية. 10 دقائق
أهم 3 أسئلة قبل نشر أي محتوى.10 دقائق
تعرف على بعض الأدوات التي يحتاجها العاملون في العمل الخيري 20 دقيقة
أهم 5 مفاهيم تسويقية واحصائية 15 دقيقة.
أسئلة واستفسارات 20 دقيقة.
3. Digital marketing is an umbrella term for the
marketing of products or services using digital
technologies, mainly on the Internet, but also
including mobile phones, display advertising,
and any other digital medium.
Source: Wikipedia
اإللكتروني التسويق تعريف
13. 13
Become a Social Network
success story
Build an effective online
brand
Grow customer base
15 k website visits
/mo
1000 reg.
customers /mo
1,000 inbound links
5 k Twitter
followers
Optimize website SEO
Launch paid
advertising Social Media
Multivariate
testing
Usability testing
Optimize for mobile
20+ blog posts
each mo
Syndicate w/ RSS
& API
YouTube/FB
channels
SEM buys on
Google
Affiliate program
Social search
campaigns
Implement tracking
code
Daily data briefings
Performance based
bonuses
Objective
s
Goals
Strategie
s
Tactic
s
مبسطة؟ الكتروني تسويق خطة تعد كيف
14. CPC- CPM-CPA- No Of New Visitors
Visit deep- Bounce Rate- No of Pages-
Length of visit-No of donors who visit
more than 3 times..
Conversionrate- Total donations-
No Ofdonors…
أهم3التسويقية الحمالتأثرقياس في استراتجيات«ع بشكلاإلحصائي والتحليلام»
19. أهم3؟ىمحتو أي نشر قبل أسئلة
1. Are You Providing Quality Content?
المتابع يفيد تنشره الذي المحتوى هل..
Educate
Entertain them
Industry News
Achievements
20. أهم3؟ىمحتوأينشر قبلأسئلة
2. Are You Only Promoting Your Own Content?
Do you Know the Rule of 70-10-20
Providing your audience value.
Sharing the content of other individuals and
companies.
Promoting your Company.
26. برنامجGoogle trends
Know the hottest trends
Know the hottest videos in
your area
Monitor your brand
Check your competitors
Identify regions with high
interest on your keyword
36. Benchmarking مقارنةمعياري مؤشر أو
Benchmarking is the process of measuring a business’s
performance, policies, strategies, and other metrics against
the standard of its industry and those of its competitors.
Companies benchmark to analyze their success and get a
better understanding of how they are performing relative to
their competition.
37. Branding التجارية العالمة
This is the process of differentiating your product or service
from other products and services through the creation of
unique advertising campaigns, symbols, images, and themes.
The goal of branding is to establish a distinctive presence in
your industry as a recognizable company.
38. Content Marketing عبر التسويقالمحتوى
Content Marketing is a form of owned
marketing that involves emails, blog posts,
guest posting, white papers, ebooks,
webinars, case studies, website copy,
infographics, FAQs, and social media content
39. Cost per Click “ cpc” نقرة كل عند الدفع تكلفة
CPC or (Cost Per Click) is the measurement of
the amount one pays to the advertisement
publisher every time one of the advertisers'
web ads is clicked.
40. Engagement Rate التفاعل معدل
Engagement Rate is a metric that measures the
level of engagement that your created content is
receiving from your audience. Factors that
influence your engagement rate include users'
comments, shares, and likes.
With most audiences, when I talk about social video, people get nervous. Video is HARD! But you guys are a little different. Video is your strength, so you should be encouraged by these stats.
Traffic
Hours
Years
Snapchat! (This is actually an old stat, I think. They might be at 7 billion now.)