1. Writing for the Media
Building Relations with Media

2. Introduction
• Something interesting about you!

3. Outlines
• Some basic info-
• Save Policies and Guideline-Some Comms. Tips-
• Race & SWOT and Social Media
• Press Release
• Media Relations
• Media Monitoring
• Inductive and Deductive Writing
• Fog Index
• Media Plan & Media framework-Guidelines-Talking Points-Spokesman
• Handling Media Enquiry
• Media Interview
• Crisis Management
• Building Relations with the Media

4. Some Basic Info
• 87.9 mil mobile phone user
• 5.5 mil internet user
• World Press Freedom Index- 129 out of 179
• Basic Mode of Media- Radio, FM, Community, Electronic Media, Online Media ,
Social Media, Print Media
• Radio is popular in rural settings ( 73%)- has declined 36% in 1999 to 15% in 2011
• One in five Bangladeshi do not watch TV or listen radio ( 20% has no access)
• 40 % Bangladeshi men read newspaper while only 14% women read newspaper
• First private channel in1997

5. Defining Branding
What is Branding?
A Brand is much more than a logo. The
brand is the sum of all information about
an organization, product or service that is
conveyed through communications and
interactive experience.
A positive brand image drives
consumer/donor preference and choice.
Our Brand is one of our most vital assets.
Effective programming, advocacy and
fundraising depend on the credibility and
legitimacy of the organization. This is
reflected by the brand and the qualities
that it stands for.

6. Details on Logo positioning and color palette

7. Summaries from our Guidelines
- Please brand Save the Children rather SC except where your space is too
limited.
- Save the Children or Save the Children International ? Except the legal
documents, always write Save the Children.
- Please write Case Study, Success Story, Photo Story in approved template.
- Preserve your photos with “Caption” and “Photo Credit”.
- Each photo must be equal or greater than 1 MB.
- Never use the logo in centre.
- For Co-branding please negotiate with donors.
- Please be sure that your selected vendors are up to the mark.

8. Summaries from our Guidelines
Useful for all Save the Children Staff
- Please take consent from Manager
-Communications, before you go for final print
(any printing material!) to be sure that those
reflect Global Brand Guidelines.
- Please use Save the Children’s official fonts – Gill
Sans and Garamond!
- Consistency for UK or USA English.
- For printing, Please choose from color palette.
- For email signature, please follow the standard!
- Save the Children always prefer using “Active
Sentences”.

9. Branding Matters! Media Matters!
Whose Responsibility?
Thank You

10. RACE
• R
• A
• C
• E

11. Social Media

12. SWOT
• S
• W
• O
• T

13. Why Media Relations?
 Gets your message out
 Relatively cheap
 Builds trust about your brand
 Creates buzz
 Builds visibility
 Attracts interest of the Audiences

14. Build a Media Tool Kit
• Components of a Media Tool Kit*:
– Press Release/Media Alert
– Research
– Fact Sheets
– Talking Points/Spokesperson
– Opinion-Editorial (Op-Ed)
– Letter to the Editor
– Media Lists

15. 5W1H
• Build a Media List
• Make Regular Contact
• Invite for Programs

16. Media Monitoring

17. Inductive and Deductive Writing

18. Fog Index

19. Media Framework

20. Handling Media Enquiry

21. Media Interview

22. Crisis Management

23. Consent Form

24. Photo Credit

28. Media Relations- TIPS