Experienced Digital Media Strategist with a demonstrated history of working in the marketing and media industry. Skilled in New Media Strategy, Planning, Creative Management, Media Buying, and Consultancy. Strong marketing professional with a passion for creativity and emergent technology.

1. Mohammad Abu Nasim
Digital Media Strategist with Marketing l Content Distribution l OTT l
Social Media l YouTube l Internet Partnership Expertise
/mohammadabunasim
/anayarbaba
: +8801712984328
mohammad.abu.nasim@gmail.com
About Me:
My philosophy - “If you don’t have shadows you’re not standing on light”
Experienced Digital Media Strategist with a demonstrated history of working in the marketing and media
industry. Skilled in New Media Strategy, Planning, Creative Management, Media Buying, and Consultancy.
Strong marketing professional with a passion for creativity and emergent technology.
Experiences:
Manager - HOD, Digital Business & Social Media
Bengal Media Corporation Limited (RTV)
Dhaka, Bangladesh
March 2018 – Present
Job Description:
My activity includes translating a vision for Digital Business with a proper strategy with wider plans by
reporting company Managing Director & CEO directly. I am leading and managing a digital department with
20 certified team members. My Area of work includes:
Digital Business:
- Growing and managing a solutions portfolio by developing the new and external business while maintaining
a focus on customer success advocacy
- Strategic digital tech business partnerships via joint ventures, vendor agreements, etc
- Surveying the technology landscape to identify business partners with whom Pact could partner or acquire
and lead digital Ad sales
YouTube:
- Manage YouTube CMS to ensure content copyright, asset management, policy management, and revenue
growth. There are 100+ YouTube creators and channels with 10 million+ subscribers are taking care under
my supervision.
- Produce videos with external and internal creative partners from concept through execution & publish
- Keep up to date with platform updates and trends and make corresponding recommendations and pivots
- YouTube content branding
Social Media:
- Manage the biggest Facebook page with a 12 million+ follower base. There are 22 Facebook pages and
groups that are managed under me along with Instagram, Twitter, and other social media platforms.
- Manage Facebook content copyright with the Facebook right manager and ensure revenue growth.
- Design and implement social media strategy to align with business goals
- Ensuring visitor and revenue growth by leading with plan and strategy of www.rtvonline.com top
news portal in Bangladesh
- I was first to think of a VOD platform for TV media in Bangladesh & have designed a plan &
strategy to develop this platform and ensure visitor and revenue growth of the VOD platform www.rtvplus.tv
- Design and implement plan & strategy to ensure visitor and revenue growth of Music label
www.rtvmusic.tv

2. Manager, Digital Business Development
Steller Digital Limited (BongoBD, Bioscopelive)
www.bongobd.com Dhaka, Bangladesh
December 2017 – March 2018
Job Description:
Activity on Online Marketing: My activity on online marketing covers analyzing market data and lead the
Youtube team to ensure business progress, also designing social and online engagement campaigns. I also did
Managed YT CMS, Video Content Marketing (Youtube), Content Management, Audience management as a
YouTube Certified Professional. I also have activity on SEO that includes Off-Page, On-Page SEO. I also
designed & managed ATL & BTL marketing program in coordination with the Brand team and creative design
team.
Achievements: Participating Digital World 2017 and generating 53 YT channel lead
Senior Executive, Digital Marketing & VAS Operations
International Television Channel Ltd. (NTV)
www.ntvbd.com Dhaka, Bangladesh
January 2015 – December 2017
Job Description:
Activity on Online Marketing: My activity on online marketing covers analyzing web data and support the sales
team with insights and designing social and online engagement campaigns. I also did Managed YT CMS
Operations, Video Content Marketing (Youtube), Content Management, Audience management as a YouTube
Certified Professional. I also have activity on SEO that includes Off-Page, On-Page SEO. I also maintain the Digital
Millennium Copyright Act (DMCA) of NTV's website contents as well as Youtube contents.
Activity on VAS: On VAS I manage mobile-related products and services of Ntv as mobile news, mobile apps,
wap, etc, and also initiate and lead product and business development activity in related areas. To liaise with
external stakeholders i.e. mobile operators, marketing agencies, apps development agencies, technology platform
vendors, handset manufacturers, and required agencies is also part of my work. I also design & manage ATL &
BTL marketing program in coordination with the Brand team and creative design team.
Achievements: NTV Youtube business boost up, NTV Live on Youtube and Facebook, NTV Social Media Management,
NTVBD SEO, Content Selling to Eskimi, ADBOX, SSLW and more, NTV VAS Service Launching and management
Executive, mVAS Operation and Digital Services
The Daily Prothom Alo
www.prothom-alo.com Dhaka, Bangladesh
March 2014 – January 2015
Job Description:
I managed mobile-related products and services of Prothom Alo mobile news, mobile apps, etc, and also design
& manage ATL & BTL marketing programs in coordination with the Brand team and creative design team. I used
to initiate and lead product and business development activities in related areas also liaise with external
stakeholders i.e. mobile operators, marketing agencies, apps development agencies, technology platform
vendors.
Achievements: Successfully done Prothom alo vas product development, strategy and campaign management initiate,
with multiple campaign revenue boost up.

3. My experience also includes;
Cargo Reservation & Admin
Singapore Airlines
www.singaporeair.com
September 2013 – November 2013
Job Description:
My responsibility was to Perform
Airway Bills audit as per the
procedure, Coordinate with the Cargo
Agents regarding audit issues & other
matter, Coordinate with Data
Capturing Team for data capture and
other reports, Response Head
Office’s various queries and provide
feedback, Meet all reporting deadline
with Head Office and fortnight
closing. Coordinate & Follow-up with
Head Office for securing space.
Officer
The City Bank Limited
www.thecitybank.com
January 2013 – September 2013
Job Description:
I was responsible to ensure superior
service level to all customers by
effectively understanding the
customer need/query and
responding to it in a professional
and timely manner. I also used to;
Maintain proper documentation of
complaint/request records, Card
related issues (Credit/Debit),
Endorsement execution, Bill
statement providing, OSD
assigning, etc.
Business Development
Executive
Plastic Advantages Limited
www.paltd.ca
December 2011 – December 2012
Job Description:
I used to install marketing led
ethos by understanding current
and potential customers and
managing the customer journey I
also performed; Developing the
marketing strategy and plan,
Management of the marketing
mix, managing agencies,
measuring success, developing
guidelines, Making customer-
focused decisions, and making
business lead.
Volunteer Experience & Causes:
Internship
Al Arafah Islami Bank Limited
www.al-arafahbank.com
May 2011 – July 2011
Client Services Executive (Part time)
VirtUosoPvt Limited
www.virtuosobd.com
October 2012 – December 2012
Secretary
Friendship club khulna (Civil
Rights and Social Action)
January 2007 – April 2011
Expertise Skill Language
Business Development, Sales; Lead
Generation, Marketing; Offline
Marketing, Campaign Management,
Digital Marketing, Analytics, Content
Marketing & Selling, Social Media
Marketing, SEO, GDN, GSN, FB
Marketing, Youtube Management,
Affiliate Marketing.
Problem Solving, Adaptability,
Collaboration, Strong Work
Ethic, Time Management,
Critical Thinking, Self-
Confidence, Handling Pressure,
Team Player, Result Oriented.
English - Competent
Bangla - Native
Hindi - Good Understanding
Education:
Institute of Business
Administration
www.iba-du.edu
Management Development Program
(MDP)
LCMC, 2016
University of Dhaka
www.du.ac.bd
Master of Business Administration
(MBA)
Marketing, 2012 – 2014
Northern University
www.nub.ac.bd
Bachelor of Business Administration
(BBA)
Marketing, 2007 – 2011
Online Certifications:
Certification on Audience
Growth YouTube by YouTube
License 5136074
Google AdWards
Certification
by Google
Certificate on Optimizing
AdSense
by Google
Certificate on DFP
Fundamentals for
Traffickers by DFP
License 10821
More…

4. People recommended me at Linkedin.com/in/mohammadabunasim
 Md.Easin Ali l RHCA | vMware-VCA6 | OpenStack ☁| Cloud☁ | AWS☁| Storage | RHCSA | RHCE | RHCSS
February 20, 2020, Mohammad Abu worked with Md.Easin in the same group
Mohammad Abu Nasim is a dedicated professional with great understanding of the Digital Marketing, from Customer
Experience to Regulatory Framework. He is very focused on getting the desired results from the things he is working with it.
In RTV Digital he is regarded as one of the promising leaders and already proven his capability to deliver things that were
bestowed upon him. I had the pleasant experience to work with him. On top of everything he is a good human being with
excellent sense of humor. I wish him every success life and work.
 Mehedi Reza l Founder & CEO at Jobike
October 30, 2017, Mehedi was a client of Mohammad Abu’s
Nasim is a professional with passion and dedication to marketing. He is always focused on his goal, also result oriented and
would come up with great ideas to enhance the value of work. I would absolutely recommend him for any marketing position.
 Kabir Ahmad l Business Expert, Consultant, and Analyst
June 15, 2016, Kabir managed Mohammad Abu directly
Entrepreneurship is the best attribute i can allocate for Nasim. He holds a great passion for something that caught his interest
i.e. detailed orientation, implementation, maximize performance, and outcome orientation.
 Ashraful Islam Sumon l Head of Finance and Corporate Business at Plastic Advantage Ltd.
October 15, 2015, Ashraful Islam managed Mohammad Abu directly
Nasim is very hard working, co-operative, punctual and dedicated person towards his work. He knows his work very well. And
I have found him very sincere with skill and understanding business. A true executor, he is always an asset for any company
that he works for. I will not hesitate even once recommending him for any future projects. Good Luck
 Mahbub Kaiser l Deputy Manager, Human Resources at Prothom Alo
August 29, 2015, Mahbub worked with Mohammad Abu in different groups
Nasim always meant to me creative in nature nurturing a charming personality while he worked as my colleague. Pressure took
place but his cool attitude and starving aptitude availed the impulse. The most amazing instinct he found as his keenness and
I wish him best to his impending feats!
 Md. Mahmudul Hoque l Certified Agile Practitioner l Product Manager l Digital transformation
June 20, 2015, Md. Mahmudul worked with Mohammad Abu but at different companies
I’ve had the privilege of working with Nasim Bhai during his tenure in Prothom alo Digital. I have known him to be a well-
grounded and down to earth professional. He is young, energetic, dedicated, ambitious, result driven, full of new ideas which
can make sustainable competitive advantage to any company he works for! It is always a pleasure to work with Nasim Bhai &
I wish him all the best to you!
Declaration
I consider myself familiar with required aspects. I am also confident of my ability to work in certain
position. I hereby declare that the information furnished above is true to the best of my knowledge.
Signature: ………………………..