1/17/18, 7'20 PMKnowledge Sharing Tools and Methods Toolkit - SWOT Analysis
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SWOT Analysis
Brief Description
SWOT is an acronym for Strengths, Weaknesses,
Opportunities and Threats.
Strengths and Weaknesses are internal factors, while
Opportunities and Threats are external factors that can
have an effect on you, your organizational unit and or your
projects.
History
While it is not known exactly who developed the first
SWOT analysis it is believed that many different
professors in the East coast of the USA are responsible
for developing the way that we look at it now.
When to use
SWOT Analysis is a simple but useful framework for
analyzing the Strengths, Weaknesses, Opportunities and
Threats that you face in your organization especially when
about to start a new project, engage in a restructuring,
undergo a mid term evaluation, etc. It can also be used in project planning and eventually evaluation of its activities at various intervals. This plan
can help you focus on main strengths and leverage them to pursue key opportunities and to avoid threats . The team can also become aware of its
weaknesses which might need to be overcome in order to take the greatest possible advantage of potential opportunities available to you.
How to use
The SWOT chart to the right is a useful tool for everyone including team members and managers. When developing your personal SWOT chart
look and think in-depth about how each area effects your department and even you personally. Share the chart with colleagues in order to get
feedback and different suggestions until the chart is full with thoughts. This will then enable you to refine it and, ultimately, implement it into your
organization and/or project.
When developing your own personal SWOT chart, ask several interrogative questions similar to the examples provided below for each of the four
areas of a SWOT.
Strengths:
How can I leverage them to benefit my goals?
What are my/ our advantages?
What do we/ I do better than others?
What makes me/ my organization/ department unique?
What makes our project unique?
What low-cost resources can be utilized?
Are there any people that bring strengths?
Weaknesses:
How can I minimize or eliminate the potential for these to harm me?
What could be improved?
What could be avoided slightly and altogether?
What factors are seen as weaknesses in your area?
What nec ...
11718, 720 PMKnowledge Sharing Tools and Methods Toolkit - .docx
1. 1/17/18, 7'20 PMKnowledge Sharing Tools and Methods Toolkit
- SWOT Analysis
Page 1 of 3http://www.kstoolkit.org/SWOT+Analysis
! Wiki Home
" Recent Changes
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Home
What is your context?
KS Tools
KS Methods
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About the Toolkit
About the Toolkit
Toolkit Sponsors
Members
Support the Toolkit
Tips for Editing
Related
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Toolkit in the News
KS Workshops
2. Other Toolkits
Supported by: CGIAR , FAO ,
KM4Dev , UNICEF , UNDP
Related Sites**
CG ICT-KM Site
FAO Knowledge Forum
KS Share Fair
KM4Dev
SWOT Analysis (/SWOT+Analysis)
& Edit % 1 (/SWOT+Analysis#discussion) " 20
(/page/history/SWOT+Analysis) …
(/page/menu/SWOT+Analysis)
SWOT Analysis
Brief Description
SWOT is an acronym for Strengths, Weaknesses,
Opportunities and Threats.
Strengths and Weaknesses are internal factors, while
Opportunities and Threats are external factors that can
have an effect on you, your organizational unit and or your
projects.
History
While it is not known exactly who developed the first
SWOT analysis it is believed that many different
professors in the East coast of the USA are responsible
for developing the way that we look at it now.
When to use
SWOT Analysis is a simple but useful framework for
analyzing the Strengths, Weaknesses, Opportunities and
Threats that you face in your organization especially when
3. about to start a new project, engage in a restructuring,
undergo a mid term evaluation, etc. It can also be used in
project planning and eventually evaluation of its activities at
various intervals. This plan
can help you focus on main strengths and leverage them to
pursue key opportunities and to avoid threats . The team can
also become aware of its
weaknesses which might need to be overcome in order to take
the greatest possible advantage of potential opportunities
available to you.
How to use
The SWOT chart to the right is a useful tool for everyone
including team members and managers. When developing your
personal SWOT chart
look and think in-depth about how each area effects your
department and even you personally. Share the chart with
colleagues in order to get
feedback and different suggestions until the chart is full with
thoughts. This will then enable you to refine it and, ultimately,
implement it into your
organization and/or project.
When developing your own personal SWOT chart, ask several
interrogative questions similar to the examples provided below
for each of the four
areas of a SWOT.
Strengths:
How can I leverage them to benefit my goals?
What are my/ our advantages?
What do we/ I do better than others?
What makes me/ my organization/ department unique?
What makes our project unique?
What low-cost resources can be utilized?
4. Are there any people that bring strengths?
Weaknesses:
How can I minimize or eliminate the potential for these to harm
me?
What could be improved?
What could be avoided slightly and altogether?
What factors are seen as weaknesses in your area?
What necessary expertise/ skills do we currently lack?
Opportunities:
What could be utilized better while aiming to eliminate current
weaknesses and/ or threats?
Where are the good opportunities and what are they?
Are there currently any trends in your field that we can build on
or include?
Are there any potential opportunities you know of but are
unable to capitalize on due to lack of resources? How could you
overcome them
and use them to your advantage?
Potential opportunities can come from many things, such as:
Changes in technology
Adjustments in local or governmental policies
Alterations in social patterns, population profiles, lifestyle
changes, etc.
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7. table that you may not have thought of one your own.
Try a brain storming session in order to bring together and
formulate multiple ideas and refinement of these ideas thought
discussions.
Breakdown points into smaller, more realistic and achievable
results.
Make sure your SWOT is definable, measurable, and clear.
There are limitations in SWOT, it will not fix anything unless
you aim to actually apply and utilize what you have defined.
When developing your SWOT in groups, it can be beneficial to
designate a facilitator that will keep the group on track during
the process.
Remember that the first stage is a great way to get a large range
of different backgrounds and perspectives that can be then
narrowed
down.
Group similar suggestions together.
SWOT’s can be fun but you must define likely scenarios as well
as your strategic plan in order to capitalize on the results.
Examples & Stories
(add your story)
Who can tell me more?
Nohea Reveley-Mahan (nohea.reveleymahan [at] fao.org)
Related Methods / Tools / Practices
The Six Forces Model is a market opportunities analysis model.
Developed as an extension on [[http:
www.ask.com/wiki/Michael_Porter?qsrc=3044|Porter's]] [[http:
www.ask.com/wiki/Porter_5_forces_analysis?
qsrc=3044|Five Forces Model]].
The six forces are identified as:
Competition
8. New entrants
End users/Buyers
Suppliers
Substitutes
Complementary products/ The government/ The public
STEER looks at :
Socio-cultural
Technological
Economic
Ecological
https://www.youtube.com/watch?v=GNXYI10Po6A
http://www.kstoolkit.org/Brainstorming
1/17/18, 7'20 PMKnowledge Sharing Tools and Methods Toolkit
- SWOT Analysis
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A great way to collaborate with your team on a SWOT Analysis
is to utilize a tool like http://www.swotanalysis.com/
(http://www.swotanalysis.com/)
SWOT & Online Collaboration
SWOTanalysis.com
(http://www.wikispaces.com/user/view/SWOTanalysis.com) Oct
27, 2016
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SDC Learning&Networking: http://www.sdc-
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Tags
Development, SWOT, Change, Project, evaluation, problem
solving, strategic planning,method, analysis
Photo or image credits
http: www.freshthinkingbusiness.com/swot-analysis.html
Page Authors
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